Top Advertisers Global 2021
Yili Group
Overall rank
#7
Points
225.7
Awards won
24
Finalists
3
Best in Show
0
Gold
5
Silver
16
Bronze
3
Finalist
3
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Yili x Xiaomi's Smart Vending Machine | Yili | Yili Group | Mindshare | China | Connected Devices / The Internet of Things | Smarties X | Gold |
| QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Mindshare | China | User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR) | Smarties X | Silver (2), Bronze |
| QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | NetEase | China | User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR) | Smarties X | Silver (2), Bronze |
| QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Neo Media World | China | User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR) | Smarties X | Silver (2), Bronze |
| Yili x Xiaomi's Smart Vending Machine | Yili | Yili Group | Mindshare | China | Connected Devices / The Internet of Things | Smarties APAC | Gold |
| QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Mindshare | China | Cross Channel Integration, XR Technology – (AR/VR/MR), Social Impact / Not-For-Profit | Smarties APAC | Gold, Silver, Finalist |
| QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | NetEase | China | Cross Channel Integration, XR Technology – (AR/VR/MR), Social Impact / Not-For-Profit | Smarties APAC | Gold, Silver, Finalist |
| QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Neo Media World | China | Cross Channel Integration, XR Technology – (AR/VR/MR), Social Impact / Not-For-Profit | Smarties APAC | Gold, Silver, Finalist |
| QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Mindshare | China | Cross Media / Cross Mobile Integration, Mobile Social, VR/AR/MR, Best Brand Experience in Mobile App/Website, Best Use of User Generated Content for Communications | Smarties China | Silver (5) |
| Yili x Xiaomi's Smart Vending Machine | Yili | Yili Group | Mindshare | China | Data/Insights, The Internet of Things | Smarties China | Silver (2) |