Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | APAC | 866.7 |
| 2 | Nestle | APAC | 621.6 |
| 3 | Mondelez International | APAC | 619.6 |
| 4 | The Coca-Cola Company | APAC | 499.2 |
| 5 | PepsiCo | APAC | 451.7 |
| 6 | Grab | APAC | 347.1 |
| 7 | McDonald's | APAC | 245.4 |
| 8 | BP | APAC | 204.6 |
| 9 | Samsung | APAC | 197.5 |
| 10 | Reckitt | APAC | 160.2 |
| 11 | Abbott | APAC | 156.1 |
| 12 | Alphabet | APAC | 150.0 |
| 13 | Yum! Brands | APAC | 133.6 |
| 14 | KIRKBI | APAC | 133.4 |
| 15 | Heineken | APAC | 127.9 |
| 16 | Paragon Technology and Innovation | APAC | 125.8 |
| 17 | Vingroup | APAC | 124.7 |
| 18 | Procter & Gamble | APAC | 109.7 |
| 19 | Suntory | APAC | 103.0 |
| 20 | Britannia Industries | APAC | 101.1 |
| 21 | Djarum | APAC | 96.6 |
| 22 | Globe Telecom | APAC | 96.1 |
| 23 | National Library Board | APAC | 94.4 |
| 24 | Kimberly-Clark | APAC | 93.3 |
| 25 | ThaiBev | APAC | 86.0 |
| 26 | Government of Vietnam | APAC | 85.3 |
| 27 | ITC | APAC | 84.8 |
| 28 | Amazon | APAC | 81.7 |
| 29 | L'Oréal | APAC | 78.6 |
| 30 | Tencent | APAC | 75.6 |
| 31 | Aditya Birla Group | APAC | 75.4 |
| 32 | Telstra | APAC | 74.4 |
| 33 | Sanofi | APAC | 73.1 |
| 33 | Shell | APAC | 73.1 |
| 35 | Beiersdorf | APAC | 72.4 |
| 36 | PT Sasa Inti | APAC | 68.4 |
| 37 | Government of Singapore | APAC | 66.1 |
| 38 | VPBank | APAC | 64.9 |
| 39 | Qualcomm | APAC | 64.2 |
| 40 | ByteDance | APAC | 64.1 |
| 41 | Haleon | APAC | 63.8 |
| 42 | Intel | APAC | 55.2 |
| 43 | Income Insurance | APAC | 53.2 |
| 44 | Otsuka Holdings | APAC | 52.3 |
| 45 | Kuaishou | APAC | 51.3 |
| 46 | Kraft Heinz Company | APAC | 50.8 |
| 47 | Berjaya Corporation | APAC | 48.1 |
| 47 | JG Summit Holdings | APAC | 48.1 |
| 49 | Haidilao | APAC | 47.1 |
| 50 | Geely | APAC | 46.7 |
| 51 | Starbucks | APAC | 46.6 |
| 52 | Tata Group | APAC | 46.0 |
| 53 | Dream Sports | APAC | 44.8 |
| 54 | Biostime Pharmaceuticals | APAC | 42.7 |
| 54 | Jian Ai Elderly Charity Center | APAC | 42.7 |
| 56 | Salim Group | APAC | 40.3 |
| 57 | Colgate-Palmolive Company | APAC | 40.1 |
| 57 | Osotspa | APAC | 40.1 |
| 59 | FWD Group | APAC | 40.0 |
| 60 | Mars | APAC | 38.9 |
| 61 | Titan Company Limited | APAC | 36.3 |
| 62 | FOTILE | APAC | 34.8 |
| 63 | FILA | APAC | 34.2 |
| 63 | Itochu | APAC | 34.2 |
| 63 | Nike | APAC | 34.2 |
| 66 | Government of Australia | APAC | 33.9 |
| 67 | Unicharm | APAC | 33.5 |
| 68 | Pernod Ricard | APAC | 32.3 |
| 69 | Kino | APAC | 32.2 |
| 70 | Network18 | APAC | 30.7 |
| 71 | HP Inc. | APAC | 30.6 |
| 72 | HDFC Bank | APAC | 28.3 |
| 73 | Ezaki Glico | APAC | 28.2 |
| 73 | Godrej Group | APAC | 28.2 |
| 73 | Ultrajaya | APAC | 28.2 |
| 76 | The Ford Motor Company | APAC | 28.0 |
| 77 | Robert Bosch Stiftung | APAC | 27.7 |
| 78 | Diageo | APAC | 25.6 |
| 78 | Synear | APAC | 25.6 |
| 78 | Yili Group | APAC | 25.6 |
| 81 | Estee Lauder Companies | APAC | 25.1 |
| 82 | Government of Indonesia | APAC | 25.0 |
| 82 | Sosro | APAC | 25.0 |
| 84 | MD Entertainment | APAC | 24.2 |
| 84 | MidPlaza Holding | APAC | 24.2 |
| 84 | Perfetti Van Melle | APAC | 24.2 |
| 87 | Central Group | APAC | 24.1 |
| 87 | Mitsubishi Group | APAC | 24.1 |
| 87 | Restaurant Brands International | APAC | 24.1 |
| 87 | Thai Life Insurance | APAC | 24.1 |
| 91 | AT&T | APAC | 24.0 |
| 91 | Indochina Capital | APAC | 24.0 |
| 93 | CT Corp | APAC | 20.1 |
| 93 | PT Super Wahana Techno | APAC | 20.1 |
| 95 | AkzoNobel | APAC | 17.7 |
| 95 | Far EasTone | APAC | 17.7 |
| 97 | Bayer Group | APAC | 17.1 |
| 97 | Cotti Coffee | APAC | 17.1 |
| 97 | Government of China | APAC | 17.1 |
| 97 | JD.com | APAC | 17.1 |
| 97 | Meituan | APAC | 17.1 |
| 97 | Sony | APAC | 17.1 |
| 97 | Xiaohongshu | APAC | 17.1 |
| 104 | Toyota Motor Corporation | APAC | 16.6 |
| 105 | Bombay Shaving Company | APAC | 16.2 |
| 105 | Hero Motors Company | APAC | 16.2 |
| 105 | Levi Strauss & Co. | APAC | 16.2 |
| 105 | Sun Pharma | APAC | 16.2 |
| 105 | Swiggy | APAC | 16.2 |
| 110 | Bank Jago | APAC | 16.1 |
| 110 | FrieslandCampina | APAC | 16.1 |
| 110 | Ooredoo | APAC | 16.1 |
| 110 | PT Genero Pharmaceuticals | APAC | 16.1 |
| 110 | Red Bell | APAC | 16.1 |
| 110 | Sofina | APAC | 16.1 |
| 116 | Charoen Pokphand Group | APAC | 16.0 |
| 116 | Meiji Holdings | APAC | 16.0 |
| 116 | Vinamilk | APAC | 16.0 |
| 119 | National Trades Union Congress | APAC | 13.3 |
| 120 | Glico | APAC | 12.6 |
| 120 | Kao Corporation | APAC | 12.6 |
| 122 | Axis Bank | APAC | 12.1 |
| 122 | Garudafood | APAC | 12.1 |
| 122 | PZ Cussons | APAC | 12.1 |
| 125 | Acecook | APAC | 12.0 |
| 126 | The Walt Disney Company | APAC | 8.9 |
| 127 | adidas | APAC | 8.5 |
| 127 | ECOVACS | APAC | 8.5 |
| 127 | Healthcare Co., Ltd | APAC | 8.5 |
| 127 | Jahwa | APAC | 8.5 |
| 127 | Lee Kum Kee | APAC | 8.5 |
| 127 | Mengniu Dairy Group | APAC | 8.5 |
| 127 | VIPShop | APAC | 8.5 |
| 127 | Xiaomi Corp. | APAC | 8.5 |
| 127 | YiGuTechnology | APAC | 8.5 |
| 136 | Big C | APAC | 8.4 |
| 137 | Astra International | APAC | 8.1 |
| 137 | Blue Sphere | APAC | 8.1 |
| 137 | Bluebird Group | APAC | 8.1 |
| 137 | DBS Bank | APAC | 8.1 |
| 137 | Edita Food Industries | APAC | 8.1 |
| 137 | Eigerindo MPI | APAC | 8.1 |
| 137 | Himalaya Global Holdings | APAC | 8.1 |
| 137 | MakeMyTrip | APAC | 8.1 |
| 137 | Matter | APAC | 8.1 |
| 137 | Tolaram Group | APAC | 8.1 |
| 137 | WeLab | APAC | 8.1 |
| 148 | CANAL+ | APAC | 8.0 |
| 148 | Government of Thailand | APAC | 8.0 |
| 148 | Green Spot Company | APAC | 8.0 |
| 148 | Hong Kong Tourism Board | APAC | 8.0 |
| 148 | Sarig Electric | APAC | 8.0 |
| 148 | Vietjet Air | APAC | 8.0 |
| 154 | Johnson & Johnson | APAC | 5.0 |
| 154 | Kia Motors | APAC | 5.0 |
| 154 | Shoprite Holdings | APAC | 5.0 |
| 157 | Anheuser-Busch InBev | APAC | 4.4 |
| 157 | Government of India | APAC | 4.4 |
| 157 | Red Bull | APAC | 4.4 |
| 157 | Saigon Eye Hospital | APAC | 4.4 |
| 157 | Tan Hiep Phat Beverage Group | APAC | 4.4 |
| 157 | Torrent Group | APAC | 4.4 |
| 157 | Wrigley | APAC | 4.4 |
| 164 | AIA | APAC | 4.0 |
| 164 | Cargill | APAC | 4.0 |
| 164 | Chhanv Foundation | APAC | 4.0 |
| 164 | DKT International | APAC | 4.0 |
| 164 | ERHA | APAC | 4.0 |
| 164 | Fast Retailing | APAC | 4.0 |
| 164 | Gudang Garam | APAC | 4.0 |
| 164 | H&M Group | APAC | 4.0 |
| 164 | Hewlett Packard Enterprise | APAC | 4.0 |
| 164 | Info Edge | APAC | 4.0 |
| 164 | iNova Pharmaceuticals | APAC | 4.0 |
| 164 | Jollibee Foods Corporation | APAC | 4.0 |
| 164 | Kasikornbank | APAC | 4.0 |
| 164 | Kellanova | APAC | 4.0 |
| 164 | Kotak Mahindra Bank | APAC | 4.0 |
| 164 | Marico | APAC | 4.0 |
| 164 | Metro Pacific Investments | APAC | 4.0 |
| 164 | Motilal Oswal | APAC | 4.0 |
| 164 | Natura &Co | APAC | 4.0 |
| 164 | OCBC Bank | APAC | 4.0 |
| 164 | Paramount Global | APAC | 4.0 |
| 164 | Personal Collection | APAC | 4.0 |
| 164 | Rebisco | APAC | 4.0 |
| 164 | SC Johnson & Son | APAC | 4.0 |
| 164 | Spotify | APAC | 4.0 |
| 164 | The Hershey Company | APAC | 4.0 |
| 164 | UnionBank | APAC | 4.0 |
| 164 | Versuni | APAC | 4.0 |
| 164 | Viet Thai International | APAC | 4.0 |
| 164 | Visa | APAC | 4.0 |