MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers APAC 2024

ITC

Overall rank

#27

Points

84.8

Awards won

5

Finalists

2

Region
APAC
Best in Show 0
Gold 2
Silver 1
Bronze 2
Finalist 2

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Aashirvaads Data-Driven Approach to Premiumization Aashirvaad ITC Performics India Data Insights / Contextual Marketing | Customer Journey Marketing - Lead Generation / CRM Smarties India Silver, Bronze
Dark Fantasy - Biting into a million fantasies Sunfeast Dark Fantasy ITC Interactive Avenues India Innovative Use of AI in Advertising Smarties India Gold
ITC Masterchef’s Snacking Revolution #AbKoiBhiChef ITC Master Chef ITC Performics India Instant Impact / Promotion Smarties India Gold
Power of Play: Yippee! Connects With Gen Zs Yippee! ITC IPG Mediabrands India Gaming, Gamification & E-Sports Smarties India Finalist
YiPPee Create Magic - Plastic to Parks Yippee! ITC Interactive Avenues India Brand Purpose / Activism Smarties India Bronze
Power of Play: Yippee! Connects With Gen Zs Yippee! ITC Digital Turbine India Gaming, Gamification & E-Sports Smarties India Finalist