Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
In partnership with:
Business Impact Index
Top Brands
Top 10 ranking
Points by company
Full results
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Magnum | Food | Europe | 288.5 |
| 2 | McDonald's | Retail | Europe | 246.3 |
| 3 | Akbank | Financial Services | Europe | 218.3 |
| 4 | CarrefourSA | Retail | Europe | 166.3 |
| 5 | Cif | Household & Domestic | Europe | 137.1 |
| 6 | Doritos | Food | Europe | 132.7 |
| 7 | Migros | Retail | Europe | 130.0 |
| 8 | Vodafone | Telecoms & Utilities | Europe | 125.1 |
| 9 | Coca-Cola | Soft Drinks | Europe | 122.2 |
| 9 | DIMES | Food | Europe | 122.2 |
| 11 | Twister | Food | Europe | 118.0 |
| 12 | Axe | Toiletries & Cosmetics | Europe | 113.8 |
| 13 | Schäferei Stücke | Business & Industrial | Europe | 102.3 |
| 14 | Yumoş | Household & Domestic | Europe | 100.6 |
| 15 | Nescafe | Soft Drinks | Europe | 96.5 |
| 16 | Volkswagen | Automotive | Europe | 95.8 |
| 17 | Arçelik | Household & Domestic | Europe | 94.3 |
| 18 | Algida | Food | Europe | 92.9 |
| 19 | Daha Daha | Media & Publishing | Europe | 92.8 |
| 20 | Okey | Toiletries & Cosmetics | Europe | 87.3 |
| 21 | Samsung | Technology & Electronics | Europe | 86.6 |
| 22 | Nogger | Food | Europe | 84.2 |
| 23 | Philips | Household & Domestic | Europe | 82.6 |
| 24 | FREE2MOVE | Automotive | Europe | 82.3 |
| 25 | OMO | Household & Domestic | Europe | 80.4 |
| 26 | SuperFresh | Food | Europe | 78.3 |
| 27 | Skoda | Automotive | Europe | 75.1 |
| 28 | Audi | Automotive | Europe | 74.2 |
| 29 | adidas | Clothing & Accessories | Europe | 73.0 |
| 30 | BYD | Automotive | Europe | 68.3 |
| 31 | Allianz | Financial Services | Europe | 68.2 |
| 32 | Bepanthen | Pharma & Healthcare | Europe | 65.9 |
| 33 | Knorr | Food | Europe | 65.5 |
| 34 | Lay's | Food | Europe | 60.3 |
| 35 | Yepy | Automotive | Europe | 56.2 |
| 36 | MagentaTV | Media & Publishing | Europe | 55.1 |
| 37 | Versuni | Technology & Electronics | Europe | 52.6 |
| 38 | Cheetos | Food | Europe | 52.3 |
| 38 | Dove | Toiletries & Cosmetics | Europe | 52.3 |
| 40 | Cornetto | Food | Europe | 52.1 |
| 41 | Delikatesy Centrum | Food | Europe | 50.0 |
| 41 | Sabancı University | Non-profit, Public Sector & Education | Europe | 50.0 |
| 41 | Vaseline | Toiletries & Cosmetics | Europe | 50.0 |
| 44 | Deutsche Telekom | Telecoms & Utilities | Europe | 48.8 |
| 45 | Hepsiburada | Retail | Europe | 48.1 |
| 46 | Lenovo | Technology & Electronics | Europe | 46.1 |
| 47 | Renault | Automotive | Europe | 45.2 |
| 48 | Uber | Transport & Tourism | Europe | 44.8 |
| 49 | L'Oréal | Toiletries & Cosmetics | Europe | 44.3 |
| 50 | TurkNet | Telecoms & Utilities | Europe | 44.1 |
| 51 | EE | Telecoms & Utilities | Europe | 41.8 |
| 52 | KitKat | Food | Europe | 40.5 |
| 53 | Amazon Prime | Media & Publishing | Europe | 40.1 |
| 53 | Ford | Automotive | Europe | 40.1 |
| 53 | İstanbul Festivali | Leisure & Entertainment | Europe | 40.1 |
| 53 | KızlarSoruyor | Media & Publishing | Europe | 40.1 |
| 53 | TEMA Foundation | Non-profit, public sector & education | Europe | 40.1 |
| 58 | Rügenwalder Mühle | Food | Europe | 36.8 |
| 59 | Cappy Bubble | Soft Drinks | Europe | 36.2 |
| 60 | Kinder | Food | Europe | 35.0 |
| 61 | Pınar | Food | Europe | 32.2 |
| 62 | Getir | Retail | Europe | 32.1 |
| 62 | Olips | Food | Europe | 32.1 |
| 64 | Turkcell Pasaj | Telecoms & Utilities | Europe | 28.2 |
| 65 | BanaBak | Financial Services | Europe | 28.1 |
| 65 | Fellas | Food | Europe | 28.1 |
| 65 | IKEA | Retail | Europe | 28.1 |
| 65 | Tıkla Gelsin | Retail | Europe | 28.1 |
| 69 | Solo | Toiletries & Cosmetics | Europe | 25.4 |
| 70 | O2 | Telecoms & Utilities | Europe | 25.1 |
| 71 | LALIGA | Leisure & Entertainment | Europe | 25.0 |
| 72 | RWE | Telecoms & Utilities | Europe | 24.3 |
| 73 | Clear | Toiletries & Cosmetics | Europe | 24.1 |
| 73 | Maybelline | Toiletries & Cosmetics | Europe | 24.1 |
| 73 | Uludağ Limonata | Alcoholic Drinks | Europe | 24.1 |
| 76 | CUPRA | Automotive | Europe | 20.8 |
| 77 | Anadolu Sigorta | Financial Services | Europe | 20.1 |
| 77 | Bosch | Technology & Electronics | Europe | 20.1 |
| 77 | Starbucks | Retail | Europe | 20.1 |
| 77 | Züber | Food | Europe | 20.1 |
| 81 | İşbank | Financial services | Europe | 17.1 |
| 82 | Kleinanzeigen | Retail | Europe | 16.5 |
| 83 | AXA | Financial Services | Europe | 16.2 |
| 83 | Bild | Media & Publishing | Europe | 16.2 |
| 83 | Heinz | Food | Europe | 16.2 |
| 83 | Iberogast | Pharma & Healthcare | Europe | 16.2 |
| 83 | KFC | Retail | Europe | 16.2 |
| 83 | Nivea | Toiletries & Cosmetics | Europe | 16.2 |
| 83 | NYX Professional Makeup | Toiletries & Cosmetics | Europe | 16.2 |
| 83 | REWE | Retail | Europe | 16.2 |
| 83 | YoPRO | Food | Europe | 16.2 |
| 92 | Burger King | Retail | Europe | 16.0 |
| 92 | Carte d'Or | Food | Europe | 16.0 |
| 92 | Elidor | Toiletries & Cosmetics | Europe | 16.0 |
| 92 | Logitech | Technology & Electronics | Europe | 16.0 |
| 92 | Ruffles | Food | Europe | 16.0 |
| 92 | Şişecam | Business & Industrial | Europe | 16.0 |
| 92 | Turkish Airlines | Transport & Tourism | Europe | 16.0 |
| 99 | Playmobil | Leisure & Entertainment | Europe | 12.3 |
| 100 | Nespresso | Soft Drinks | Europe | 12.1 |
| 100 | Pepsi | Soft Drinks | Europe | 12.1 |
| 100 | Teremyağ | Food | Europe | 12.1 |
| 103 | Rexona | Toiletries & Cosmetics | Europe | 12.0 |
| 104 | Nicorette | Pharma & Healthcare | Europe | 8.4 |
| 105 | Sprite | Soft Drinks | Europe | 8.2 |
| 106 | Generali | Financial Services | Europe | 8.1 |
| 106 | Mastercard | Financial Services | Europe | 8.1 |
| 106 | Ninja | Household & Domestic | Europe | 8.1 |
| 106 | Xtrackers by DWS | Financial Services | Europe | 8.1 |
| 110 | Calve | Food | Europe | 8.0 |
| 110 | Oral B | Toiletries & Cosmetics | Europe | 8.0 |
| 110 | Ozmo | Food | Europe | 8.0 |
| 110 | Penti | Retail | Europe | 8.0 |
| 110 | Rent Go | Automotive | Europe | 8.0 |
| 110 | Terra Pizza | Retail | Europe | 8.0 |
| 110 | Tuzla Municipality | Non-profit, public sector & education | Europe | 8.0 |
| 117 | Bizim Yağ | Food | Europe | 5.0 |
| 117 | ingatlan.com | Business & Industrial | Europe | 5.0 |
| 117 | Palette | Toiletries & Cosmetics | Europe | 5.0 |
| 120 | Hyundai | Automotive | Europe | 4.2 |
| 120 | ING Bank | Financial Services | Europe | 4.2 |
| 120 | San Francisco Travel Association | Non-profit, public sector & education | Europe | 4.2 |
| 123 | Activia | Food | Europe | 4.0 |
| 123 | Borusan Next | Automotive | Europe | 4.0 |
| 123 | Campari | Alcoholic Drinks | Europe | 4.0 |
| 123 | Danone | Food | Europe | 4.0 |
| 123 | Decathlon | Retail | Europe | 4.0 |
| 123 | IHG Hotels & Resorts | Transport & Tourism | Europe | 4.0 |
| 123 | IONITY | Automotive | Europe | 4.0 |
| 123 | Mutti | Food | Europe | 4.0 |
| 123 | PlayStation | Technology & Electronics | Europe | 4.0 |
| 123 | Prima | Retail | Europe | 4.0 |
| 123 | Procter & Gamble | Household & Domestic | Europe | 4.0 |
| 123 | Samsung Galaxy | Technology & Electronics | Europe | 4.0 |
| 123 | Selpak | Household & Domestic | Europe | 4.0 |
| 123 | Shell | Automotive | Europe | 4.0 |
| 123 | Signal | Toiletries & Cosmetics | Europe | 4.0 |