Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Media Agencies

MENA 2025

Top 10 ranking

Points by company

Full results

Rank Media Agency Region Points
1 PHD MENA 276.7
2 OMD MENA 269.3
3 PHD MENA 257.2
4 Mindshare MENA 249.9
5 Essencemediacom MENA 243.1
6 Mediaplus MENA 204.7
7 Initiative MENA 148.9
8 Carat MENA 127.1
9 EssenceMediacom MENA 124.5
10 Mindshare MENA 120.5
11 UM MENA 104.5
12 Carat MENA 104.1
13 Spark Foundry MENA 88.1
14 Mindshare MENA 84.5
15 Spex Media MENA 84.3
16 Mindshare MENA 68.1
17 Spark Foundry MENA 56.3
18 UM MENA 52.0
19 OMD MENA 50.0
20 Sempeak Digital Media Agency MENA 40.1
21 Wavemaker MENA 36.2
22 OPNForte MENA 35.1
23 Carat MENA 24.1
23 UM MENA 24.1
25 Initiative MENA 20.1
26 Magna MENA 16.1
26 Publicis Media MENA 16.1
26 UM MENA 16.1
29 IPG Mediabrands MENA 16.0
29 MG Media MENA 16.0
31 Hearts & Science MENA 12.1
31 Publicis Media MENA 12.1
31 Starcom MENA 12.1
31 Wavemaker MENA 12.1
35 A2Z Media MENA 12.0
35 PHD MENA 12.0
37 A2Z Media MENA 8.0
37 WPP Media MENA 8.0
37 Zenith MENA 8.0
40 OMD MENA 4.0
40 TRASE MENA 4.0