Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Advertisers
Top 10 ranking
Points by company
Full results
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | MENA | 1056.1 |
| 2 | The Magnum Ice Cream Company | MENA | 590.1 |
| 3 | The Coca-Cola Company | MENA | 295.4 |
| 4 | PepsiCo | MENA | 293.5 |
| 5 | Government of United Arab Emirates | MENA | 265.6 |
| 6 | Government of Saudi Arabia | MENA | 244.5 |
| 7 | Akbank | MENA | 218.3 |
| 8 | Abdul Latif Jameel | MENA | 204.7 |
| 8 | Toyota Motor Corporation | MENA | 204.7 |
| 10 | adidas | MENA | 193.5 |
| 11 | Sabancı Holding | MENA | 166.3 |
| 12 | Nestle | MENA | 140.8 |
| 13 | Anadolu Grubu | MENA | 130.0 |
| 14 | Vodafone | MENA | 125.1 |
| 15 | Dimes | MENA | 122.2 |
| 16 | Government of Qatar | MENA | 120.5 |
| 17 | Eczacibasi Holding | MENA | 116.7 |
| 18 | Miral Asset Management | MENA | 108.6 |
| 18 | Mondelez International | MENA | 108.6 |
| 20 | Delivery Hero | MENA | 100.2 |
| 21 | Yıldız Holding | MENA | 95.3 |
| 22 | Philips | MENA | 94.7 |
| 23 | Koç Holding | MENA | 94.3 |
| 24 | Red Bull | MENA | 84.3 |
| 25 | Barq | MENA | 84.2 |
| 26 | Landmark Group | MENA | 76.4 |
| 27 | BYD | MENA | 68.3 |
| 28 | Allianz | MENA | 68.2 |
| 29 | McDonald's | MENA | 64.3 |
| 30 | Starbucks | MENA | 60.3 |
| 31 | L'Oréal | MENA | 60.2 |
| 32 | Aksoy Group | MENA | 56.2 |
| 33 | Al-Dabbagh Group | MENA | 56.1 |
| 34 | Türkiye İş Bankası | MENA | 53.2 |
| 35 | Versuni | MENA | 52.6 |
| 36 | Al Joumhouria | MENA | 50.0 |
| 36 | Sabancı University | MENA | 50.0 |
| 38 | Dabur | MENA | 48.2 |
| 39 | Almarai | MENA | 48.1 |
| 39 | Hepsiburada | MENA | 48.1 |
| 41 | Lenovo | MENA | 46.1 |
| 42 | TurkNet | MENA | 44.1 |
| 43 | Dosy | MENA | 40.2 |
| 43 | Essity | MENA | 40.2 |
| 43 | Perfetti Van Melle | MENA | 40.2 |
| 43 | Puma | MENA | 40.2 |
| 43 | Sixieme Son | MENA | 40.2 |
| 43 | Yum! Brands | MENA | 40.2 |
| 49 | Amazon | MENA | 40.1 |
| 49 | İstanbul Festivali | MENA | 40.1 |
| 49 | KızlarSoruyor | MENA | 40.1 |
| 49 | Procter & Gamble | MENA | 40.1 |
| 49 | TEMA Foundation | MENA | 40.1 |
| 49 | The Ford Motor Company | MENA | 40.1 |
| 55 | General Motors | MENA | 40.0 |
| 55 | Kudu | MENA | 40.0 |
| 57 | Prototype.studio | MENA | 36.2 |
| 57 | Stellantis | MENA | 36.2 |
| 59 | STC Group | MENA | 36.1 |
| 60 | Health Water Bottle Co. | MENA | 36.0 |
| 60 | Zain | MENA | 36.0 |
| 62 | Government of Oman | MENA | 32.2 |
| 62 | Yaşar Holding | MENA | 32.2 |
| 64 | Getir | MENA | 32.1 |
| 64 | VisitBritain | MENA | 32.1 |
| 66 | Midea Group | MENA | 32.0 |
| 67 | Beiersdorf | MENA | 28.2 |
| 67 | Haleon | MENA | 28.2 |
| 67 | Mashreq | MENA | 28.2 |
| 67 | Turkcell Holding | MENA | 28.2 |
| 71 | Fellas | MENA | 28.1 |
| 71 | IKEA | MENA | 28.1 |
| 71 | TAB Food Investments | MENA | 28.1 |
| 74 | Ferrero International | MENA | 28.0 |
| 75 | National Bank of Oman | MENA | 24.1 |
| 75 | The J.M. Smucker Company | MENA | 24.1 |
| 75 | Uludağ İçecek | MENA | 24.1 |
| 78 | Goodyear | MENA | 24.0 |
| 79 | Anghami | MENA | 20.1 |
| 79 | ItsHerWay | MENA | 20.1 |
| 79 | Mediclinic | MENA | 20.1 |
| 79 | Robert Bosch Stiftung | MENA | 20.1 |
| 79 | Züber | MENA | 20.1 |
| 84 | Al-Futtaim Group | MENA | 16.1 |
| 84 | Marriott International | MENA | 16.1 |
| 86 | Logitech | MENA | 16.0 |
| 86 | Renault | MENA | 16.0 |
| 86 | Restaurant Brands International | MENA | 16.0 |
| 86 | Snap Inc. | MENA | 16.0 |
| 86 | Şölen | MENA | 16.0 |
| 86 | Turkish Airlines | MENA | 16.0 |
| 92 | Ajmal Perfumes | MENA | 12.1 |
| 93 | Mobily | MENA | 12.0 |
| 93 | Taiba | MENA | 12.0 |
| 95 | inDrive | MENA | 8.1 |
| 95 | The Clorox Company | MENA | 8.1 |
| 97 | Government of Ras Al Khaimah | MENA | 8.0 |
| 97 | IFFCO | MENA | 8.0 |
| 97 | Jahez Group | MENA | 8.0 |
| 97 | Kinokuniya | MENA | 8.0 |
| 97 | LVMH | MENA | 8.0 |
| 97 | New Balance | MENA | 8.0 |
| 97 | Penti | MENA | 8.0 |
| 97 | Terra Pizza | MENA | 8.0 |
| 97 | Tunalar Group | MENA | 8.0 |
| 97 | Tuzla Municipality | MENA | 8.0 |
| 97 | Volkswagen Group | MENA | 8.0 |
| 108 | Henkel | MENA | 5.0 |
| 109 | ING Group | MENA | 4.2 |
| 110 | Association Familiale Mulliez | MENA | 4.0 |
| 110 | AvaTrade | MENA | 4.0 |
| 110 | Borusan | MENA | 4.0 |
| 110 | Danone | MENA | 4.0 |
| 110 | GSK | MENA | 4.0 |
| 110 | Prima | MENA | 4.0 |
| 110 | Samsung | MENA | 4.0 |
| 110 | Shell | MENA | 4.0 |
| 110 | Subway | MENA | 4.0 |