Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
In partnership with:
Business Impact Index
Top Brands
Top 10 ranking
Points by company
Full results
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Grab | Retail | Indonesia | 253.6 |
| 2 | Wardah | Toiletries & Cosmetics | Indonesia | 155.4 |
| 3 | Vaseline | Toiletries & Cosmetics | Indonesia | 119.3 |
| 4 | Lifebuoy | Pharma & Healthcare | Indonesia | 83.9 |
| 5 | Nivea | Toiletries & Cosmetics | Indonesia | 75.0 |
| 6 | Bank Central Asia | Financial services | Indonesia | 68.4 |
| 7 | Bebeclub | Media & Publishing | Indonesia | 67.0 |
| 8 | Pepsodent | Toiletries & Cosmetics | Indonesia | 60.4 |
| 9 | Sunlight | Household & Domestic | Indonesia | 52.3 |
| 10 | Cheetos | Food | Indonesia | 50.9 |
| 11 | Oreo | Food | Indonesia | 49.2 |
| 12 | Ultra Milk | Food | Indonesia | 44.3 |
| 13 | Indonesia Corruption Watch | Non-profit, public sector & education | Indonesia | 40.3 |
| 14 | Rinso | Household & domestic | Indonesia | 36.2 |
| 15 | ANESSA | Toiletries & Cosmetics | Indonesia | 33.1 |
| 16 | Cussons Baby | Toiletries & cosmetics | Indonesia | 32.2 |
| 16 | Kusuka | Food | Indonesia | 32.2 |
| 18 | Heineken | Alcoholic Drinks | Indonesia | 28.6 |
| 19 | Sarimi Gelas | Food | Indonesia | 28.2 |
| 20 | Bango | Food | Indonesia | 26.7 |
| 20 | Dove | Toiletries & Cosmetics | Indonesia | 26.7 |
| 22 | Haraku Ramen | Leisure & entertainment | Indonesia | 24.2 |
| 22 | Netflix | Media & Publishing | Indonesia | 24.2 |
| 22 | Shell Helix | Automotive | Indonesia | 24.2 |
| 22 | Starbucks | Retail | Indonesia | 24.2 |
| 22 | Ultramilk | Food | Indonesia | 24.2 |
| 27 | Oh My Glam | Toiletries & cosmetics | Indonesia | 24.0 |
| 28 | Ovale | Toiletries & cosmetics | Indonesia | 20.1 |
| 28 | Promag | Pharma & healthcare | Indonesia | 20.1 |
| 28 | Shell Advance | Automotive | Indonesia | 20.1 |
| 31 | AXIS | Telecoms & Utilities | Indonesia | 18.5 |
| 32 | Wipol | Household & Domestic | Indonesia | 17.8 |
| 33 | Head & Shoulders | Toiletries & Cosmetics | Indonesia | 16.5 |
| 34 | Amerta Indah Otsuka | Pharma & healthcare | Indonesia | 16.1 |
| 34 | Hyundai | Automotive | Indonesia | 16.1 |
| 34 | Paragon Technology & Innovation Group | Toiletries & cosmetics | Indonesia | 16.1 |
| 34 | Regen | Food | Indonesia | 16.1 |
| 34 | Rexona | Toiletries & Cosmetics | Indonesia | 16.1 |
| 34 | Samsung Galaxy | Technology & Electronics | Indonesia | 16.1 |
| 34 | Teh Celup Sosro | Soft drinks | Indonesia | 16.1 |
| 34 | XL Circle | Telecoms & utilities | Indonesia | 16.1 |
| 42 | Royco | Food | Indonesia | 12.9 |
| 42 | Sunsilk | Toiletries & Cosmetics | Indonesia | 12.9 |
| 44 | Biznet | Telecoms & Utilities | Indonesia | 12.5 |
| 45 | Ellips | Toiletries & cosmetics | Indonesia | 12.1 |
| 45 | McDonald's | Retail | Indonesia | 12.1 |
| 45 | Telkomsel | Telecoms & utilities | Indonesia | 12.1 |
| 45 | The LEGO Group | Leisure & Entertainment | Indonesia | 12.1 |
| 49 | Spotify | Media & Publishing | Indonesia | 9.0 |
| 50 | Bear Brand | Soft Drinks | Indonesia | 8.9 |
| 51 | Bank Jago | Financial services | Indonesia | 8.1 |
| 51 | BCA Digital | Financial services | Indonesia | 8.1 |
| 51 | Chitato Lite | Food | Indonesia | 8.1 |
| 51 | Dunia Games | Leisure & entertainment | Indonesia | 8.1 |
| 51 | Media & Publishing | Indonesia | 8.1 | |
| 51 | Lactacyd | Toiletries & Cosmetics | Indonesia | 8.1 |
| 51 | Latogrow | Food | Indonesia | 8.1 |
| 51 | Mayora | Food | Indonesia | 8.1 |
| 51 | Mirael | Toiletries & cosmetics | Indonesia | 8.1 |
| 51 | Nescafe | Soft Drinks | Indonesia | 8.1 |
| 51 | Pond's | Toiletries & Cosmetics | Indonesia | 8.1 |
| 51 | Prenagen | Food | Indonesia | 8.1 |
| 51 | Toyota Astra Motor | Automotive | Indonesia | 8.1 |
| 51 | Wyeth Nutrition | Food | Indonesia | 8.1 |
| 65 | Anchor Boneeto | Food | Indonesia | 4.0 |
| 65 | AQUVIVA | Soft drinks | Indonesia | 4.0 |
| 65 | Bank Rakyat Indonesia | Financial services | Indonesia | 4.0 |
| 65 | Baygon | Household & domestic | Indonesia | 4.0 |
| 65 | Benecol | Food | Indonesia | 4.0 |
| 65 | Bintang | Alcoholic drinks | Indonesia | 4.0 |
| 65 | Cellini Indonesia | Household & domestic | Indonesia | 4.0 |
| 65 | Clear | Toiletries & Cosmetics | Indonesia | 4.0 |
| 65 | Cornetto | Food | Indonesia | 4.0 |
| 65 | Diabetasol | Pharma & healthcare | Indonesia | 4.0 |
| 65 | Fanta | Soft Drinks | Indonesia | 4.0 |
| 65 | Frisian Flag | Food | Indonesia | 4.0 |
| 65 | ION Water | Soft drinks | Indonesia | 4.0 |
| 65 | Maybank | Financial services | Indonesia | 4.0 |
| 65 | Moxa | Financial services | Indonesia | 4.0 |
| 65 | OCBC | Financial services | Indonesia | 4.0 |
| 65 | Olagud | Food | Indonesia | 4.0 |
| 65 | Philips | Household & Domestic | Indonesia | 4.0 |
| 65 | Pocari Sweat | Soft drinks | Indonesia | 4.0 |
| 65 | Pop Mie | Food | Indonesia | 4.0 |
| 65 | Supermom | Technology & electronics | Indonesia | 4.0 |
| 65 | TikTok | Media & Publishing | Indonesia | 4.0 |