Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Media Agencies

APAC 2025

Top 10 ranking

Points by company

Full results

Rank Media Agency Region Points
1 Wavemaker APAC 595.7
2 Mindshare APAC 455.8
3 Mindshare APAC 425.1
4 OpenMind APAC 305.1
5 Mindshare APAC 279.9
6 Mindshare APAC 236.7
7 EssenceMediacom APAC 212.2
8 PHD APAC 207.6
9 Zenith APAC 199.1
10 Wavemaker APAC 177.7
11 OMD APAC 140.6
12 EssenceMediacom APAC 136.2
13 Spark Foundry APAC 92.1
14 EssenceMediacom APAC 88.1
15 EssenceMediacom APAC 84.8
16 Starcom APAC 66.1
17 OMD APAC 65.0
18 OpenMind APAC 64.1
19 Spark Foundry APAC 62.3
19 Zenith APAC 62.3
21 pubU APAC 60.1
22 Spark Foundry APAC 56.6
23 OMG APAC 53.4
24 Publicis OOH APAC 48.5
25 OpenMind APAC 44.7
26 Zenith APAC 44.4
27 OpenMind APAC 44.1
28 Wavemaker APAC 40.4
29 Wavemaker APAC 34.6
30 Spark Foundry APAC 34.3
31 TKL Media APAC 32.5
32 OMD APAC 32.2
33 Spark Foundry APAC 32.1
34 Intersections Communications APAC 32.0
34 OMG APAC 32.0
36 Starcom APAC 30.0
37 PHD APAC 28.3
38 Starcom APAC 28.1
39 mHive APAC 28.0
40 H+ APAC 26.7
41 Zenith APAC 25.1
42 H+ APAC 24.2
42 Havas Moonfolks APAC 24.2
44 Starcom APAC 24.0
44 UM APAC 24.0
44 Zenith APAC 24.0
47 Madison World APAC 20.2
48 Mindshare APAC 20.0
48 Wavemaker APAC 20.0
50 Starcom APAC 17.5
51 IS MEDIA APAC 17.1
51 PHD APAC 17.1
53 Wavemaker APAC 16.2
53 Zenith APAC 16.2
55 Pro Aktif Mediathama - DMP Communications APAC 16.1
56 Hearts & Science APAC 16.0
56 OMD APAC 16.0
56 OMG APAC 16.0
56 Wizard APAC 16.0
60 Mindshare APAC 14.5
61 Mindshare APAC 13.5
62 Carat APAC 12.5
62 STEB Asia APAC 12.5
64 EssenceMediacom APAC 12.1
64 EssenceMediacom APAC 12.1
66 OpenMind APAC 9.5
67 OMD APAC 8.9
67 UM APAC 8.9
69 Leverate Group APAC 8.1
69 Starcom APAC 8.1
69 WPP Media APAC 8.1
72 OMD APAC 8.0
72 OMG APAC 8.0
74 Mindshare APAC 5.0
74 PHD APAC 5.0
76 IPG Mediabrands APAC 4.5
76 Mindshare APAC 4.5
76 OMD APAC 4.5
76 OMD APAC 4.5
80 Huasheng Media APAC 4.3
81 EssenceMediacom APAC 4.0
81 Hearts & Science APAC 4.0
81 Initiative APAC 4.0
81 Mindshare APAC 4.0
81 PT. Pro Aktif Mediathama APAC 4.0
81 The Goat Agency APAC 4.0
81 Wavemaker APAC 4.0