Top Media Agencies APAC 2025
Mindshare
Overall rank
#6
Points
455.8
Awards won
87
Finalists
56
Best in Show
0
Gold
17
Silver
35
Bronze
35
Finalist
56
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Rise of Black Myth: Wukong, a Decentralized Content | Game Science | Game Science | Mindshare | China | B.Marketing Impact | B.Marketing Impact | D.Emerging Tech Marketing | E.Creative | G.Overseas Marketing | Smarties China | Gold (2), Silver (2), Bronze |
| Master Kong (Kang Shifu) Beverages — B2B Partnership Innovation | Master Kong | Ting Hsin International Group | Mindshare | China | D.Emerging Tech Marketing | D.Emerging Tech Marketing | Smarties China | Silver, Bronze |
| Yili “Playing the Emotional Card” — Olympic Marketing | Yili | Yili Group | Mindshare | China | B.Marketing Impact | B.Marketing Impact | B.Marketing Impact | C.Impact Media | C.Impact Media | D.Emerging Tech Marketing | Smarties China | Gold (4), Silver (2) |
| Zespri “Gold Kiwifruit for a Healthier Office” | Zespri | Zespri | Mindshare | China | A.Purpose Dirven marketing | Smarties China | Bronze |
| 1.9Bn Logos to 1.9Bn Home-Building Experts | UltraTech Cement | Aditya Birla Group | Mindshare | India | Future Forward Technology Marketing | Smarties APAC | Gold |
| Bango: Where Food Meets K- Romance | Bango | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties APAC | Gold |
| CAS : Empowering Garages, Unlocking Growth | Castrol | BP | Mindshare | India | Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Finalist |
| Closeup Love Tunes | Closeup | Unilever | Mindshare | India | Personalization | Smarties APAC | Finalist |
| Beauty Test Stops With Me | Dove | Unilever | Mindshare | India | Brand Purpose / Activism | Social Impact Marketing | Smarties APAC | Silver, Bronze |
| Dove O2O: The Street is the New Store | Dove | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold |
| From Riders to Racers: India’s Ultimate Dream | Castrol | BP | Mindshare | India | Omnichannel Marketing | Smarties APAC | Finalist |
| Game On: Domino's Authentic Integration into India | Domino's Pizza | Domino's Pizza | Mindshare | India | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
| Grab 10 Years | Real Impact by Real Influencers | Grab | Grab | Mindshare | Vietnam | Social Media Marketing | Smarties APAC | Silver |
| Grab The Night | Grab | Grab | Mindshare | Vietnam | Data Insights / Contextual Marketing | Customer Journey Marketing - Lead Generation / CRM | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold, Bronze, Finalist |
| GrabFood’s AI Playbook: Uplifting Small Merchants | Grab | Grab | Mindshare | Vietnam | Instant Impact / Promotion | AI-Driven Creative Excellence | Smarties APAC | Bronze (2) |
| How Housewives became the unexpected champions of | Hindustan Unilever | Unilever | Mindshare | India | Gaming, Gamification & E-Sports | Smarties APAC | Bronze |
| Knorr - Dare to Slurp | Knorr | Unilever | Mindshare | India | Future Forward Technology Marketing | Gaming, Gamification & E-Sports | Smarties APAC | Gold, Finalist |
| MasterKong Beverage Revolutionizes B2B Partnership | Master Kong | Ting Hsin International Group | Mindshare | China | Data Insights / Contextual Marketing | Integrated E-commerce Innovation & Live Streaming | Smarties APAC | Silver, Finalist |
| Moti - Making Traditions Trend | Moti | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing | Smarties APAC | Finalist |
| National Icons Become Neighborhood Champions | Lifebuoy | Unilever | Mindshare | Indonesia | Real Time Marketing | AI-Driven Creative Excellence | Smarties APAC | Silver (2) |
| Pure Magic Choco Stars – A Galaxy of Indulgence | Pure Magic | Britannia Industries | Mindshare | India | Integrated E-commerce Innovation & Live Streaming | Smarties APAC | Finalist |
| Rise of Black Myth: Wukong, a Decentralized Content | Game Science | Game Science | Mindshare | China | Instant Impact / Promotion | Innovative Use of AI in Advertising | Creator / Influencer / Celebrity Marketing | Smarties APAC | Gold, Bronze, Finalist |
| Royco’s GenZ Revival:From Insecurity to Flavourful | Royco | Unilever | Mindshare | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties APAC | Bronze |
| Sunsilk #NoWashNoWasWas : Footstep to Clickstreams | Sunsilk | Unilever | Mindshare | Indonesia | Brand Experience | Smarties APAC | Bronze |
| Tourism New Zealand: 100% Pure, 100% Unbranded | Tourism New Zealand | Government of New Zealand | Mindshare | New Zealand | Instant Impact / Promotion | Smarties APAC | Finalist |
| Vaseline: Beauty Clinic in Your Pocket | Vaseline | Unilever | Mindshare | Indonesia | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement | Smarties APAC | Silver, Bronze |
| Voices of Progress: Building India with UltraTech | Ultratech Cement | Aditya Birla Group | Mindshare | India | Real Time Marketing | Smarties APAC | Finalist |
| Wipol: Giving Voice to the Unseen Heroes | Wipol | Unilever | Mindshare | Indonesia | Diversity and Inclusive Excellence | Smarties APAC | Silver |
| Yili’s Olympics Triumph: Redefining Brand Sponsors | Yili | Yili Group | Mindshare | China | Real Time Marketing | Smarties APAC | Finalist |
| “Baat Ghar Ki – AdGPT” | UltraTech Cement | Aditya Birla Group | Mindshare | India | AI-Powered Audience Engagement | Smarties India | Silver |
| Closeup Love Tunes | Closeup | Unilever | Mindshare | India | Personalization | Smarties India | Silver |
| Beauty Test Stops With Me | Dove | Unilever | Mindshare | India | AI-Driven Creative Excellence | Social Impact Marketing | Brand Purpose / Activism | Smarties India | Gold, Silver, Finalist |
| Driving Deadpool & Wolverine’s Digital Excellency | JioCinema | Reliance Industries | Mindshare | India | Cross Digital Media Marketing | Smarties India | Finalist |
| Future of Retail : Selfie to AI Video Ads | Shikar App | Unilever | Mindshare | India | Future Forward Technology Marketing | Personalization | Innovative Use of AI in Advertising | Smarties India | Bronze, Finalist (2) |
| Game On: Domino's Authentic Integration into India | Domino's Pizza | Domino's Pizza | Mindshare | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| Indriya Jewellery:Powered by Emotion, Lit by Voice | Indriya | Aditya Birla Group | Mindshare | India | Brand Experience | Smarties India | Finalist |
| Kellogg's Muesli 12 in 1 - Flip the Funnel | Kellogg's Muesli | WK Kellogg Co | Mindshare | India | Product and / or Service Launch | Smarties India | Silver |
| Knorr - Dare to Slurp | Knorr | Unilever | Mindshare | India | Gaming, Gamification & E-Sports | Customer (CX) / User Experience (UX) & Design | Smarties India | Gold, Silver |
| Making fitness a habit with Lipton Green Tea | Lipton | Unilever | Mindshare | India | Data Insights / Contextual Marketing | Smarties India | Finalist |
| Moti - Making Traditions Trend | Moti | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Smarties India | Silver (2) |
| Olympics Campaign | Aditya Birla Capital | Aditya Birla Group | Mindshare | India | Connected TV | Smarties India | Finalist |
| Sphere of Sunlight | Sunlight | Unilever | Mindshare | India | Omnichannel Marketing | Smarties India | Bronze |
| Swift takeover at YouTube Fan Fest | Suzuki | Suzuki | Mindshare | India | Social Media Marketing | Smarties India | Bronze |
| AI Denta Scan: Turning Phones Into Dentists | Pepsodent | Unilever | Mindshare | Indonesia | Social Impact Marketing | AI-Driven Creative Excellence | Smarties Indonesia | Gold, Finalist |
| Bank Jago- Beragam Kebaikan | Bank Jago | Bank Jago | Mindshare | Indonesia | Integrated E-commerce Innovation & Live Streaming | Smarties Indonesia | Bronze |
| CLEAR X GRAB: Scalp Science Meets The Street | Clear | Unilever | Mindshare | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Finalist |
| How Sunlight Won Gold at the Kitchen Sink | Sunlight | Unilever | Mindshare | Indonesia | Data Insights / Contextual Marketing | Connected TV | Smarties Indonesia | Bronze, Finalist |
| Lifebuoy Possessed Audiences. See why. | Lifebuoy | Unilever | Mindshare | Indonesia | Cross Digital Media Marketing | Product and / or Service Launch | Smarties Indonesia | Silver, Bronze |
| Lifebuoy: The 12th Player Wins. | Lifebuoy | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties Indonesia | Finalist |
| Lifebuoy's 'Brrr' Moment Reversed Crisis | Lifebuoy | Unilever | Mindshare | Indonesia | Product and / or Service Launch | Smarties Indonesia | Finalist |
| Pepsodent #BeraniUnjukGigi: Brush. Cheer. Win. | Pepsodent | Unilever | Mindshare | Indonesia | Future Forward Technology Marketing | Smarties Indonesia | Finalist |
| Pepsodent Sensitive: Turning Ngilu into Play | Pepsodent | Unilever | Mindshare | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist |
| POND'S Biome: Seamless Social Commerce Engine | Pond's | Unilever | Mindshare | Indonesia | Integrated E-commerce Innovation & Live Streaming | Smarties Indonesia | Bronze |
| Rinso #AdaNodaAdaCerita: Stains of Resilience | Rinso | Unilever | Mindshare | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Silver |
| Rinso: A country built on Warungs | Rinso | Unilever | Mindshare | Indonesia | Social Impact Marketing | AI-Powered Audience Engagement | Smarties Indonesia | Silver, Finalist |
| Smarter Than Luck: Rexona’s AI Victory Play | Rexona | Unilever | Mindshare | Indonesia | AI-Powered Audience Engagement | Smarties Indonesia | Finalist |
| Soap to Soul: Lifebuoy's Legacy Revival | Lifebuoy | Unilever | Mindshare | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Silver |
| Sunlight vs Whoosh:How a DishWash Won the Race | Sunlight | Unilever | Mindshare | Indonesia | Integrated E-commerce Innovation & Live Streaming | Creator / Influencer / Celebrity Marketing | Cross Digital Media Marketing | Smarties Indonesia | Gold, Silver, Finalist |
| Sunsilk #NoWashNoWasWas : Footstep to Clickstreams | Sunsilk | Unilever | Mindshare | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
| The Missing "H" in Ramadan by Pepsodent Herbal | Pepsodent | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Silver, Bronze |
| Transforming E-sports into Performance Marketing | Samsung Galaxy | Samsung | Mindshare | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Silver |
| Unilever FIN: Turning Tension Into Attention | Royco | Unilever | Mindshare | Indonesia | Personalization | Smarties Indonesia | Finalist |
| Vaseline: Beauty Clinic in Your Pocket | Vaseline | Unilever | Mindshare | Indonesia | Social Media Marketing | Innovative Use of AI in Advertising | Future Forward Technology Marketing | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement | Smarties Indonesia | Bronze (2), Finalist (3) |
| Ford Ranger: You Can't Fake TOUGH | Ford | The Ford Motor Company | Mindshare | Vietnam | Data Insights / Contextual Marketing | Smarties Vietnam | Silver |
| Grab 10 Years | Appreciation Told by an Ecosystem | Grab | Grab | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Bronze |
| Grab 10 Years | Real Impact by Real Influencers | Grab | Grab | Mindshare | Vietnam | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Gold, Silver |
| Grab Decoded The Most Rushed Tết Ever | Grab | Grab | Mindshare | Vietnam | Data Insights / Contextual Marketing | Smarties Vietnam | Finalist |
| Grab The Night | Grab | Grab | Mindshare | Vietnam | Short or Long Form Video | Customer Journey Marketing - Lead Generation / CRM | Omnichannel Marketing | Real Time Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Bronze (2), Finalist (4) |
| Grab Tới Tết – A Cultural Accent to Rule Social | Grab | Grab | Mindshare | Vietnam | Social Media Marketing | Smarties Vietnam | Bronze |
| GrabFood’s AI Playbook: Uplifting Small Merchants | Grab | Grab | Mindshare | Vietnam | Diversity and Inclusive Excellence | Instant Impact / Promotion | Personalization | AI-Driven Creative Excellence | Smarties Vietnam | Silver, Bronze, Finalist (2) |
| How Grab Family Account Bridges Generations | Grab | Grab | Mindshare | Vietnam | Product and / or Service Launch | Customer (CX) / User Experience (UX) & Design | Diversity and Inclusive Excellence | Smarties Vietnam | Bronze (2), Finalist |
| TRESemmé x GrabAds: Salon on the Go | TRESemme | Unilever | Mindshare | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Finalist |
| 1.9Bn Logos to 1.9Bn Home-Building Experts | UltraTech Cement | Aditya Birla Group | Mindshare | India | Future Forward Technology Marketing | Smarties X | Silver |
| Cementing Democracy: Banega Toh Badhega India | UltraTech Cement | Aditya Birla Group | Mindshare | India | Data Insights / Contextual Marketing | Smarties X | Finalist |
| Beauty Test Stops With Me | Dove | Unilever | Mindshare | India | AI-Powered Audience Engagement | Social Impact Marketing | Diversity and Inclusive Excellence | Smarties X | Silver (2), Bronze |
| Future of Retail : Selfie to AI Video Ads | Shikar App | Unilever | Mindshare | India | AI-Driven Creative Excellence | Smarties X | Finalist |
| Game On: Domino's Authentic Integration into India | Domino's Pizza | Domino's Pizza | Mindshare | India | Gaming, Gamification & E-Sports | Smarties X | Finalist |
| Grab The Night | Grab | Grab | Mindshare | Vietnam | Real Time Marketing | Data Insights / Contextual Marketing | Short or Long Form Video | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Silver, Bronze, Finalist (2) |
| Indriya Jewellery: A Landmark Integrated Launch | Indriya | Aditya Birla Group | Mindshare | India | Product and / or Service Launch | Smarties X | Finalist |
| Kellogg's Muesli 12 in 1 - Flip the Funnel | Kellogg's Muesli | WK Kellogg Co | Mindshare | India | Omnichannel Marketing | Cross Digital Media Marketing | Smarties X | Finalist (2) |
| Knorr - Dare to Slurp | Knorr | Unilever | Mindshare | India | Brand Experience | Gaming, Gamification & E-Sports | Smarties X | Silver, Bronze |
| MasterKong Beverage Revolutionizes B2B Partnership | Master Kong | Ting Hsin International Group | Mindshare | China | Integrated E-commerce Innovation & Live Streaming | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Bronze, Finalist |
| Moti - Making Traditions Trend | Moti | Unilever | Mindshare | India | Instant Impact / Promotion | Smarties X | Finalist |
| Rise of Black Myth: Wukong, a Decentralized Content | Game Science | Game Science | Mindshare | China | Product and / or Service Launch | Instant Impact / Promotion | Smarties X | Silver, Bronze |
| Turning More I Dos Tiffany Blue | Tiffany & Co | LVMH | Mindshare | China | Creator / Influencer / Celebrity Marketing | Smarties X | Finalist |
| Yili’s Olympics Triumph: Redefining Brand Sponsors | Yili | Yili Group | Mindshare | China | Real Time Marketing | Smarties X | Bronze |