Top Media Agencies APAC 2025
EssenceMediacom
Overall rank
#14
Points
212.2
Awards won
25
Finalists
29
Best in Show
0
Gold
6
Silver
10
Bronze
9
Finalist
29
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| adidas Originals “Stand Out Anyway” | adidas | adidas | EssenceMediacom | China | C.Impact Media | Smarties China | Bronze |
| Dove (Mars) CNY: “Passing on Sweet Fortune” | Dove Chocolate | Mars | EssenceMediacom | China | F.AI Marketing | Smarties China | Silver |
| Extra (Mars Wrigley) “Free-Chew Theatre” | Extra Gum | Mars | EssenceMediacom | China | C.Impact Media | Smarties China | Silver |
| PlayStation “Perfect Player” — Cultural Resonance with Gen Z | PlayStation | Sony | EssenceMediacom | China | A.Purpose Dirven marketing | Smarties China | Silver |
| Adidas adizero SS25 CAMPAIGN | adidas | adidas | EssenceMediacom | China | Omnichannel Marketing | Product and / or Service Launch | Smarties APAC | Gold, Bronze |
| Dove Passing Blessings on CNY | Dove Chocolate | Mars | EssenceMediacom | China | AI-Driven Creative Excellence | Smarties APAC | Finalist |
| M&M’s New Character “Purple” Launch | M&M's | Mars | EssenceMediacom | China | Diversity and Inclusive Excellence | Smarties APAC | Finalist |
| SAMBADAY | adidas | adidas | EssenceMediacom | China | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties APAC | Silver, Finalist |
| SUPERSTAR SS25 CAMPAIGN | adidas | adidas | EssenceMediacom | China | Omnichannel Marketing | Smarties APAC | Finalist |
| Airtel’s Mission: No more SPAM! | Bharti Airtel | Bharti Enterprises | EssenceMediacom | India | Product and / or Service Launch | Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Smarties India | Gold (3), Finalist |
| Half Time Coke time | Coca-Cola | The Coca-Cola Company | EssenceMediacom | India | Instant Impact / Promotion | Smarties India | Finalist |
| Influencer Marketing That Sold Laptops - Dell | Alienware | Dell Technologies | EssenceMediacom | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| Thums Up ThunderWheels | EssenceMediacom | Xapads | Thums Up | The Coca-Cola Company | EssenceMediaCom | India | Connected TV | Smarties India | Finalist |
| Uber Stand Up For Safety | Uber | Uber | EssenceMediacom | India | Social Impact Marketing | Smarties India | Bronze |
| UPI – Millions at Play | National Payments Corporation of India | Government of India | EssenceMediacom | India | AI-Powered Audience Engagement | Omnichannel Marketing | Smarties India | Bronze, Finalist |
| Your Stage, Your Story | Coke Studio | The Coca-Cola Company | EssenceMediacom | India | Brand Experience | Social Media Marketing | Smarties India | Gold, Finalist |
| Boneeto’s Digital Comeback! | Anchor Boneeto | Fonterra | EssenceMediacom | Indonesia | Innovative Use of AI in Advertising | Smarties Indonesia | Finalist |
| Goyah, Nge-he, Bokhe? Kalem Pake Helm! | Head & Shoulders | Procter & Gamble | EssenceMediacom | Indonesia | Social Media Marketing | Smarties Indonesia | Finalist |
| Snack, Shout, Score! Ngemil Makin Gokil with Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| Bia Saigon - One Tet, One Dzo, One Nation | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Bronze |
| Bia Saigon Special - Truly Tet, Truly Special | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Finalist |
| BSG Chill - A Realtime Digital-to-Drink strategy | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Real Time Marketing | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Finalist (2) |
| Coca-Cola Foodmarks Reloaded | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Future Forward Technology Marketing | Personalization | Omnichannel Marketing | Brand Experience | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Silver (2), Finalist (3) |
| Coca-Cola Tet: Let the Food Speak for Your Heart | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Cross Digital Media Marketing | Personalization | Smarties Vietnam | Silver, Bronze |
| Coke Time: Real Magic, in Real Time | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Future Forward Technology Marketing | Smarties Vietnam | Finalist |
| Dulux True Joy - Transforming Homes with AI | Dulux | AkzoNobel | EssenceMediacom | Vietnam | Future Forward Technology Marketing | Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising | Smarties Vietnam | Bronze (2), Finalist |
| Heat Hacked: Sprite’s Real Time Summer Takeover | Sprite | The Coca-Cola Company | EssenceMediacom | Vietnam | Instant Impact / Promotion | Omnichannel Marketing | Future Forward Technology Marketing | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze, Finalist (3) |
| Share a Coke Vietnam | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Customer (CX) / User Experience (UX) & Design | Personalization | Social Media Marketing | Smarties Vietnam | Silver, Finalist (2) |
| Bia Saigon Special - Truly Tet, Truly Special | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Cross Digital Media Marketing | Smarties X | Finalist |
| Coca-Cola Foodmarks Reloaded | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Cross Digital Media Marketing | Customer (CX) / User Experience (UX) & Design | Smarties X | Gold, Silver (2) |
| Coca-Cola Tet: Let the Food Speak for Your Heart | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Cross Digital Media Marketing | Smarties X | Finalist |
| M&M’s New Character “Purple” Launch | M&M's | Mars | EssenceMediacom | China | Diversity and Inclusive Excellence | Smarties X | Finalist |