Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

Global 2025

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 Mindshare Worldwide WPP Global 2621.0
2 Leo Publicis Groupe Global 1621.8
3 PHD Worldwide Omnicom Group Global 1352.1
4 EssenceMediacom WPP Global 1138.5
5 Dentsu International Dentsu Global 1124.2
6 Wavemaker WPP Global 1061.9
7 Ogilvy WPP Global 913.6
8 OMD Worldwide Omnicom Group Global 904.4
9 VML WPP Global 783.7
10 MullenLowe Group Interpublic Group Global 679.9
11 IPG Mediabrands Interpublic Group Global 508.2
12 GroupM WPP Global 479.5
13 Serviceplan Global 426.0
14 Spark Foundry Publicis Groupe Global 421.7
15 M&C Saatchi Global 396.1
16 Zenith Publicis Groupe Global 387.3
17 The Brandtech Group Global 304.9
18 BBDO Worldwide Omnicom Group Global 304.8
19 Saatchi & Saatchi Publicis Groupe Global 277.4
20 DDB Worldwide Omnicom Group Global 238.0
21 McCann Worldgroup Interpublic Group Global 222.5
22 Havas Media Group Havas Group Global 213.3
23 Worldwide Partners Global 208.3
24 Havas Creative Group Havas Group Global 201.9
25 Hakuhodo Hakuhodo DY Group Global 200.9
26 Starcom Publicis Groupe Global 185.8
27 Publicis Media Publicis Groupe Global 157.0
28 Omnicom Media Group Omnicom Group Global 145.7
29 Future Creative Network Global 140.9
30 Accenture Song Accenture Global 109.3
31 DAC Hakuhodo DY Group Global 100.5
32 Hearts & Science Omnicom Group Global 96.6
33 Performics Publicis Groupe Global 94.2
34 OneIngage Global 93.6
35 Extendad Global 84.3
36 R/GA Global 76.7
37 Digitas Publicis Groupe Global 72.9
38 Volare Advertising Network Global 67.0
39 Whalar Group Global 63.0
40 LePub Publicis Groupe Global 60.4
41 Entravision Global 56.1
42 TBWA Worldwide Omnicom Group Global 52.2
43 LEO Digital Network Global 51.4
44 T&P WPP Global 48.3
45 Monks Global 44.5
46 FAB Global 40.7
47 Digital Agency Network Global 40.1
48 BBH Publicis Groupe Global 35.2
49 DatVietVAC Global 32.5
50 GUT Global 32.2
51 DAS Group Omnicom Group Global 28.3
52 Cossette 0 Global 25.0
53 GOODSTUPH Global 24.2
54 Golin Group Interpublic Group Global 24.1
55 Publicis Sapient Publicis Groupe Global 21.5
56 IPG Health Interpublic Group Global 21.2
57 FCB Interpublic Group Global 20.2
57 Madison World Global 20.2
59 Allison Stagwell Global 20.1
60 Avatar Group Global 20.0
61 Full Sense Group Global 17.1
62 Super Global 16.2
63 Weber Shandwick Interpublic Group Global 16.0
64 Cheil Worldwide Global 12.9
66 AKQA WPP Global 12.1
65 Tombras Group Global 12.1
67 Enero Group Global 12.0
68 Wieden+Kennedy Global 8.1
69 Zoo Media Global 4.5
70 MSQ Group Global 4.3
71 MMGY Global Global 4.2
73 ALVA Global 4.0
74 B&Partners.co Global 4.0
78 FOAJ Group Global 4.0
74 Grupo OM Global 4.0
72 Special Global 4.0
74 Suno United Creators Global 4.0
74 WPP Digital WPP Global 4.0