Top Agency Networks Global 2025
Leo
Overall rank
#2
Points
1621.8
Awards won
87
Finalists
93
Best in Show
1
Gold
33
Silver
36
Bronze
17
Finalist
93
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| iQOO 13 × Zhang Daxian: “We Met Through Battle” | iQOO | Vivo China | Carnivo | China | C.Impact Media | Smarties China | Bronze |
| RED (Xiaohongshu) “The Truest Dark-Chocolate Latte” | Starbucks | Starbucks | Carnivo | China | B.Marketing Impact | Smarties China | Silver |
| Starbucks “Partner Season: Barista-Inspired Menu” | Starbucks | Starbucks | Carnivo | China | B.Marketing Impact | Smarties China | Bronze |
| Starbucks × Mayday fandom (wmls): “Sip Open the Mayday in Your Heart” | Starbucks | Starbucks | Carnivo | China | C.Impact Media | Smarties China | Silver |
| Bricks for Raya Hearts | The LEGO Group | KIRKBI | Publicis | Malaysia | Data Insights / Contextual Marketing | Smarties APAC | Finalist |
| Galaxy AI Speaks Vietnamese. Honor Viet Values. | Samsung Galaxy | Samsung | Leo | Vietnam | Short or Long Form Video | Smarties APAC | Silver |
| Garlic Chilli. It's a Singapore Thing. | McDonald's | McDonald's | Leo | Singapore | Brand Experience | Smarties APAC | Finalist |
| GOMO Value Campaign - Being On GOMO Is Like | GOMO | Globe Telecom | Leo | Singapore | Brand Experience | Data Insights / Contextual Marketing | Smarties APAC | Finalist (2) |
| GOMO Value Campaign - Being On GOMO Is Like | GOMO | Globe Telecom | Publicis Chemistry | Singapore | Brand Experience | Data Insights / Contextual Marketing | Smarties APAC | Finalist (2) |
| Handfluencers: It’s a Cheetos Thing | Cheetos | PepsiCo | Leo | Indonesia | Small Budget, Big Impact | Smarties APAC | Gold |
| Kinh Do - The Tet That Made Us Family | Kinh Do | Mondelez International | Leo | Vietnam | Diversity and Inclusive Excellence | Smarties APAC | Bronze |
| Kinh Do Mooncake - Back to the Children | Kinh Do | Mondelez International | Leo | Vietnam | Short or Long Form Video | Smarties APAC | Gold |
| Milky Way Dunk | Oreo | Mondelez International | Leo | Indonesia | Social Media Marketing | Smarties APAC | Bronze |
| Salt Changes The Relationship We Have With Flavour | Health Promotion Board | Government of Singapore | Leo | Singapore | Social Impact Marketing | Smarties APAC | Gold |
| The McGriddles® Breakfast x Icon Collection | McDonald's | McDonald's | Leo | Singapore | Creator / Influencer / Celebrity Marketing | Smarties APAC | Finalist |
| Myntra Vogueabulary | Myntra | Walmart | Leo | India | Instant Impact / Promotion | Customer Journey Marketing - Lead Generation / CRM | Brand Experience | Smarties India | Gold, Silver, Bronze |
| Bintang - Dunia Tanpa Syarat (No Terms Universe) | Bintang | Heineken | Leo | Indonesia | Diversity and Inclusive Excellence | Smarties Indonesia | Finalist |
| Handfluencers: It’s a Cheetos Thing | Cheetos | PepsiCo | Leo | Indonesia | Social Media Marketing | Smarties Indonesia | Gold |
| McD Pahlawan: History Cosplayed | McDonald's | McDonald's | Leo | Indonesia | Social Impact Marketing | Smarties Indonesia | Finalist |
| Milky Way Dunk | Oreo | Mondelez International | Leo | Indonesia | Brand Experience | Social Media Marketing | Gaming, Gamification & E-Sports | Smarties Indonesia | Gold (2), Finalist |
| Galaxy AI Speaks Vietnamese. Honor Viet Values. | Samsung Galaxy | Samsung | LEO | Vietnam | Brand Purpose / Activism | Short or Long Form Video | Integrated E-commerce Innovation & Live Streaming | Smarties Vietnam | Gold, Finalist (2) |
| Kinh Do - The Tet That Made Us Family | Kinh Do | Mondelez International | LEO | Vietnam | Diversity and Inclusive Excellence | Smarties Vietnam | Finalist |
| Kinh Do Mooncake - Back to the Children | Kinh Do | Mondelez International | LEO | Vietnam | Brand Purpose / Activism | Social Impact Marketing | Smarties Vietnam | Silver, Finalist |
| Maggi Oyster Sauce: The Magic Swirl | Maggi | Nestle | Leo | Vietnam | Instant Impact / Promotion | Smarties Vietnam | Bronze |
| NESCAFÉ Cafe Việt: Men Strength-Flection | Nescafe | Nestle | LEO | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
| Coffee Concentrate: The Skipphin Culture | Nescafe | Nestle | LEO | Vietnam | Real Time Marketing | Smarties Vietnam | Gold |
| 70 Days of Coffee Bonus | Nescafe | Nestle | LEO | Vietnam | Instant Impact / Promotion | Smarties Vietnam | Finalist |
| NESCAFÉ: from Phông Bạt to Tangible Progress | Nescafe | Nestle | LEO | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Finalist |
| Oreo Socola Pie: Your Feeling, Our Ad | Oreo | Mondelez International | LEO | Vietnam | AI-Driven Creative Excellence | Personalization | Smarties Vietnam | Silver, Bronze |
| Strongbow: Refresh the Fashion of Drinking | Strongbow | Heineken | LEO | Vietnam | Diversity and Inclusive Excellence | Product and / or Service Launch | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Finalist (3) |
| Courage to Transform | Globe Telecom | Globe Telecom | Publicis JimenezBasic | Philippines | Short or Long Form Video | Smarties Philippines | Silver |
| FRUITY ZING CAMPAIGN LAUNCH | Fruity Zing | NutriAsia | Publicis JimenezBasic | Philippines | Product and / or Service Launch | Smarties Philippines | Finalist |
| GCash Stories: Adz | GCash | Mynt | Publicis JimenezBasic | Philippines | Diversity and Inclusive Excellence | Smarties Philippines | Finalist |
| Go Forward Together with Globe | Globe Telecom | Globe Telecom | Publicis JimenezBasic | Philippines | Cross Digital Media Marketing | Smarties Philippines | Finalist |
| ReClassified | McDonald's | McDonald's | Leo | Philippines | Social Impact Marketing | Brand Purpose / Activism | Smarties Philippines | Bronze, Finalist |
| Sarap to Feel G | Greenwich Pizza | Jollibee Foods Corporation | Publicis JimenezBasic | Philippines | Diversity and Inclusive Excellence | Short or Long Form Video | Smarties Philippines | Bronze (2) |
| The Best Cheesy Yumburger Now the Best Icon | Cheesy Yumburger | Jollibee Foods Corporation | Publicis JimenezBasic | Philippines | Omnichannel Marketing | Instant Impact / Promotion | Smarties Philippines | Gold, Silver |
| It Must Be Sting | Sting | PepsiCo | Leo | Thailand | Short or Long Form Video | Smarties Thailand | Gold |
| KFC x Butterbear | KFC | Yum! Brands | Publicis | Thailand | Creator / Influencer / Celebrity Marketing | Smarties Thailand | Gold |
| KFC’s Most Valuable Promotion for the Madly Worthy | KFC | Yum! Brands | Publicis | Thailand | Product and / or Service Launch | Instant Impact / Promotion | Smarties Thailand | Silver, Finalist |
| Lay’s Only | Lay's | PepsiCo | Leo | Thailand | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Cross Digital Media Marketing | Smarties Thailand | Silver, Finalist (2) |
| Mommories | McDonald's | McDonald's | Leo | Thailand | Brand Purpose / Activism | AI-Powered Audience Engagement | Smarties Thailand | Gold, Silver |
| NESCAFÉ BLEND AND BREW: Aroi Tum Tueng | Nescafe | Nestle | Leo | Thailand | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Product and / or Service Launch | Smarties Thailand | Silver (2), Bronze |
| Restination | Sting | PepsiCo | Leo | Thailand | Brand Purpose / Activism | Smarties Thailand | Silver |
| Sick Leave Stalls | Krungthai-AXA Life | AXA | Publicis | Thailand | Product and / or Service Launch | Smarties Thailand | Gold |
| The Socializing Zone by Heineken Experience | Heineken | Heineken | Leo | Thailand | Brand Experience | Smarties Thailand | Bronze |
| The Surprise Serve by Heineken Experience | Heineken | Heineken | Leo | Thailand | Brand Experience | Smarties Thailand | Finalist |
| Toyota Social Innovation | Toyota | Toyota Motor Corporation | Publicis | Thailand | Brand Purpose / Activism | Smarties Thailand | Finalist |
| Building Data-Driven Loyalty: Web2App AI Journey | CarrefourSA | Sabancı Holding | Publicis | Turkey | Data Insights / Contextual Marketing | AI-Powered Audience Engagement | Smarties Europe | Gold, Silver |
| #KuaförümÖnerdiAldım | L'Oréal | L'Oréal | Publicis | Turkey | Social Media Marketing | Smarties Turkey | Silver |
| Building Data-Driven Loyalty: Web2App AI Journey | CarrefourSA | Sabancı Holding | Publicis | Turkey | Customer Journey Marketing - Lead Generation / CRM | Social Media Marketing | AI-Powered Audience Engagement | Data Insights / Contextual Marketing | Innovative Use of AI in Advertising | Smarties Turkey | Gold, Silver (2), Finalist (2) |
| CarrefourSA Bayilik | CarrefourSA | Sabancı Holding | Publicis | Turkey | Customer Journey Marketing - Lead Generation / CRM | Smarties Turkey | Finalist |
| L'Oréal Paris Elseve Glycolic Gloss “Wanted” | L'Oréal | L'Oréal | Publicis | Turkey | Small Budget, Big Impact | Smarties Turkey | Finalist |
| L'Oréal Paris Elseve ile Yenilen | L'Oréal | L'Oréal | Publicis | Turkey | Cross Digital Media Marketing | Smarties Turkey | Finalist |
| L'Oréal Paris Elseve Lucky Gift Box & Brand Day | L'Oréal | L'Oréal | Publicis | Turkey | Instant Impact / Promotion | Smarties Turkey | Finalist |
| Maybelline Icon | Maybelline | L'Oréal | Publicis | Turkey | Omnichannel Marketing | Cross Digital Media Marketing | Smarties Turkey | Silver, Finalist |
| Olips - Win with the Holipsers | Olips | Mondelez International | Publicis | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Silver |
| Samsung Galaxy S25 Launch Communication | Samsung Galaxy | Samsung | Publicis | Turkey | AI-Powered Audience Engagement | Smarties Turkey | Finalist |
| Além dos Aros | Decathlon | Association Familiale Mulliez | Publicis | Brazil | Propósito de marca / Ativismo (Brand Purpose / Activism) | Smarties Brazil | Finalist |
| Consórcio Honda Feat. Todo Mundo | Honda | Honda | Publicis | Brazil | Marketing em redes sociais (Social Media Marketing) | Smarties Brazil | Finalist |
| Coração de barra lover sempre cabe mais um | Hershey's | The Hershey Company | Publicis | Brazil | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist |
| Doce Jornada by Receitas Nestlé | Nestle | Nestle | Publicis | Brazil | Marketing de jornada do consumidor – geração de leads/CRM (Customer Journey Marketing – Lead Generation/CRM) | Smarties Brazil | Finalist |
| Dores de Placa | Dorflex | Opella | Publicis | Brazil | Experiência de marca (Brand Experience) | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist (2) |
| Fiat, Carnaval: Bafoohmetro | FIAT | Stellantis | Leo | Brazil | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist |
| FIAT, Gol Interrompido: Do Limão Uma Goleada | FIAT | Stellantis | Leo | Brazil | Lançamento de produto e/ou serviço (Product and/or Service Launch) | Data insights / Marketing contextualizado (Data Insights / Contextual Marketing) | Smarties Brazil | Finalist (2) |
| FIAT: Picape de Compras | FIAT | Stellantis | Leo | Brazil | O2O / Retail Media / Canais de venda inovadores e tecnológicos (O2O / New Retail / Innovative & New Tech Sales Channels) | Smarties Brazil | Finalist |
| FIAT: Pra Bom Entendedor, Um Minuto e MeIo Basta | FIAT | Stellantis | Leo | Brazil | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Marketing em redes sociais (Social Media Marketing) | Smarties Brazil | Bronze, Finalist |
| Híbridos Fiat, Os Virgens do Lollapalooza | FIAT | Stellantis | Leo | Brazil | Experiência de marca (Brand Experience) | Smarties Brazil | Finalist |
| Maio Caramelo | Honda | Honda | Publicis | Brazil | Baixo orçamento × alto impacto (Small Budget, Big Impact) | Smarties Brazil | Gold |
| Minha Receita faz o Natal ser inesquecível | Nestle | Nestle | Publicis | Brazil | Marketing de jornada do consumidor – geração de leads/CRM (Customer Journey Marketing – Lead Generation/CRM) | Engajamento de audiência potencializado por IA (AI-Powered Audience Engagement) | Data insights / Marketing contextualizado (Data Insights / Con | Smarties Brazil | Finalist (3) |
| NIVEA Potinhos - Tá Na Cara | Nivea | Beiersdorf | Publicis | Brazil | Marketing em redes sociais (Social Media Marketing) | Smarties Brazil | Finalist |
| NIVEA Potinhos - Tá Na Cara | Nivea | Beiersdorf | Publicis One Touch | Brazil | Marketing em redes sociais (Social Media Marketing) | Smarties Brazil | Finalist |
| Breast Cancer Knows No Month | Emirates NBD | Government of United Arab Emirates | Leo | United Arab Emirates | Brand Purpose / Activism | Smarties MEA | Silver |
| Building Data-Driven Loyalty: Web2App AI Journey | CarrefourSA | Sabancı Holding | Publicis | Turkey | Data Insights / Contextual Marketing | Customer Journey Marketing - Lead Generation / CRM | AI-Powered Audience Engagement | Customer Journey Marketing - Lead Generation / CRM | Social Media Marketing | AI-Powered Audience Engagement | Data Insights / Con | Smarties MEA | Gold (2), Silver (3), Finalist (3) |
| It’s Not You, It’s Us | Emirates NBD | Government of United Arab Emirates | Publicis | United Arab Emirates | Instant Impact / Promotion | Short or Long Form Video | Smarties MEA | Finalist (2) |
| Report fraud, so fraudsters won’t survive | Emirates NBD | Government of United Arab Emirates | Leo | United Arab Emirates | Brand Purpose / Activism | Social Impact Marketing | Short or Long Form Video | Smarties MEA | Gold (2), Finalist |
| Trust the experts | Emirates NBD | Government of United Arab Emirates | Leo | United Arab Emirates | Product and / or Service Launch | Smarties MEA | Finalist |
| Cardverts | e& money | Government of United Arab Emirates | Leo | United Arab Emirates | Cross Digital Media Marketing | Customer (CX) / User Experience (UX) & Design | Data Insights / Contextual Marketing | Personalization | Smarties MENA | Silver (2), Bronze, Finalist |
| Dosy - FEAR | Dosy | Dosy | Leo | United Arab Emirates | Brand Purpose / Activism | Short or Long Form Video | Social Impact Marketing | Smarties MENA | Gold, Silver, Finalist |
| Exposure Control | Nivea | Beiersdorf | Publicis | United Arab Emirates | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties MENA | Finalist (2) |
| How a "Creature" celebrated those who stepped up | Home Centre | Landmark Group | Leo | United Arab Emirates | Brand Purpose / Activism | Diversity and Inclusive Excellence | Short or Long Form Video | Social Impact Marketing | Smarties MENA | Gold, Finalist (3) |
| Make up for the pay gap | ItsHerWay | ItsHerWay | Leo | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Diversity and Inclusive Excellence | Smarties MENA | Silver, Finalist |
| Maqroo: The first Arabic font for dyslexia | Omantel | Government of Oman | Leo | United Arab Emirates | Brand Purpose / Activism | Diversity and Inclusive Excellence | Small Budget, Big Impact | Social Impact Marketing | Smarties MENA | Finalist (4) |
| Original Copies | Jeep | Stellantis | Publicis | United Arab Emirates | Social Media Marketing | Smarties MENA | Gold |
| Panadol Night - UAE never sleeps but you can | Panadol | Haleon | Publicis | United Arab Emirates | Small Budget, Big Impact | Smarties MENA | Silver |
| Pay with your trend | Pizza Hut | Yum! Brands | Publicis | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Instant Impact / Promotion | O2O / New Retail / Innovative & New Tech Sales Channels | Social Media Marketing | 0 | Smarties MENA | Best in Show, Gold (4) |
| Pepsi - Thirst for Firsts | Pepsi | PepsiCo | Leo | United Arab Emirates | Instant Impact / Promotion | Omnichannel Marketing | Smarties MENA | Silver, Finalist |
| Puma’s SPF: Sun Protected Fans | Puma | Puma | Leo | United Arab Emirates | Brand Experience | Product and / or Service Launch | Smarties MENA | Gold, Silver |
| Report fraud, so fraudsters won’t survive | Emirates NBD | Government of United Arab Emirates | Leo | United Arab Emirates | Instant Impact / Promotion | Omnichannel Marketing | Smarties MENA | Silver, Finalist |
| See what they see | Babyshop | Landmark Group | Publicis | United Arab Emirates | Brand Experience | Brand Purpose / Activism | Diversity and Inclusive Excellence | Social Impact Marketing | Smarties MENA | Gold (2), Silver, Finalist |
| The Protective Rhymes | Anghami | Anghami | Leo | United Arab Emirates | Brand Experience | Brand Purpose / Activism | Omnichannel Marketing | Short or Long Form Video | Social Impact Marketing | Smarties MENA | Finalist (5) |
| Traditional recipes made easy and enjoyable | Maggi | Nestle | Publicis | United Arab Emirates | Omnichannel Marketing | Product and / or Service Launch | Smarties MENA | Gold, Bronze |
| WhatsApp Oman | Omantel | Government of Oman | Leo | Oman | AI-Driven Creative Excellence | Personalization | Real Time Marketing | Small Budget, Big Impact | Smarties MENA | Finalist (4) |
| When Life Happens | Smiles by e& | Government of United Arab Emirates | Leo | United Arab Emirates | Instant Impact / Promotion | Smarties MENA | Finalist |
| Zael: The Disappearing Font | Prototype.studio | Prototype.studio | Leo | United Arab Emirates | Brand Purpose / Activism | Diversity and Inclusive Excellence | Social Impact Marketing | Smarties MENA | Gold, Bronze, Finalist |
| Driving 2.6x YoY App Growth: McDonald’s Always-On | McDonald's | McDonald's | Studio M | Saudi Arabia | Performance Marketing | Smarties KSA | Bronze |
| From Installs to Loyalty: McD’s App Breakthrough | McDonald's | McDonald's | Studio M | Saudi Arabia | Customer Journey Marketing - Lead Generation / CRM | Smarties KSA | Finalist |
| McD's Winning with an App-First Strategy | McDonald's | McDonald's | Studio M | Saudi Arabia | Instant Impact / Promotion | Smarties KSA | Finalist |
| 101 Ways Campaign | Handy Andy | Unilever | Machine_ | South Africa | Cross Digital Media Marketing | Smarties South Africa | Silver |
| Sustainable Programmatic Power | Toyota | Toyota Motor Corporation | Publicis | South Africa | Programmatic | Smarties South Africa | Silver |
| Galaxy AI speaks Vietnamese. Honor Viet Values. | Samsung Galaxy | Samsung | LEO | Vietnam | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Brand Experience | Smarties X | Silver, Finalist (2) |
| Kinh Do - The Tet That Made Us Family | Kinh Do | Mondelez International | LEO | Vietnam | Diversity and Inclusive Excellence | Smarties X | Finalist |
| Kinh Do Mooncake - Back to the Children | Kinh Do | Mondelez International | LEO | Vietnam | Social Impact Marketing | Smarties X | Finalist |