Top Agency Networks Global 2025
Dentsu International
Overall rank
#5
Points
1124.2
Awards won
74
Finalists
39
Best in Show
1
Gold
29
Silver
26
Bronze
18
Finalist
39
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Bactroban (BaidoBang/百多邦): “A New Skin that Boosts Employability” | Bactroban | Haleon | Dentsu Creative | China | B.Marketing Impact | Smarties China | Silver |
| Canon: “Blossoms Shanghai” | Canon | Canon | Dentsu Creative | China | E.Creative | Smarties China | Silver |
| FamilyMart Short-Form Series “Healing Time Convenience Store” | FamilyMart | Itochu | dentsu China | China | D.Emerging Tech Marketing | Smarties China | Silver |
| Fenbid: “Electronic Ibuprofen” | Fenbid | Haleon | Dentsu Creative | China | D.Emerging Tech Marketing | D.Emerging Tech Marketing | E.Creative | Smarties China | Gold (3) |
| Intel: AI at the Olympic Games (Paris 2024) | Intel | Intel | Dentsu Creative | China | B.Marketing Impact | F.AI Marketing | Smarties China | Gold, Bronze |
| KFC “e-Pickled Mustard Greens” | KFC | Yum! Brands | Dentsu Creative | China | E.Creative | Smarties China | Silver |
| KFC “Fried-Chicken Tycoon” | KFC | Yum! Brands | Dentsu Creative | China | B.Marketing Impact | E.Creative | Smarties China | Gold, Silver |
| KFC × P&G: “Wash Hands, Eat Chicken” | KFC | Yum! Brands | Dentsu Creative | China | A.Purpose Dirven marketing | Smarties China | Silver |
| Voltaren: “We Can Move Again” | Voltaren | Haleon | Dentsu Creative | China | B.Marketing Impact | B.Marketing Impact | Smarties China | Gold, Bronze |
| Zespri: “Spoon Up the Gold Month” | Zespri | Zespri | Dentsu Creative | China | B.Marketing Impact | E.Creative | Smarties China | Gold, Bronze |
| A Story of Tet Retail Revival, Powered by Ensure | Ensure | Abbott | Dentsu Creative | Vietnam | Social Impact Marketing | Cross Digital Media Marketing | Smarties APAC | Bronze, Finalist |
| Dialogues of Care | Ensure | Abbott | Dentsu Creative | Vietnam | Innovative Use of AI in Advertising | Personalization | Real Time Marketing | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | Smarties APAC | Gold, Silver, Bronze (2) |
| Krungsri Lady Titanium Card | Krungsri Bank | Mitsubishi Group | Carat | Thailand | Data Insights / Contextual Marketing | Smarties APAC | Finalist |
| Mirinda: Reigniting Tet Joy in Mekong Delta | Mirinda | PepsiCo | Dentsu Creative | Vietnam | Diversity and Inclusive Excellence | Smarties APAC | Finalist |
| Moisture Coat | Cetaphil | Galderma | Dentsu Creative | Vietnam | Cross Digital Media Marketing | Integrated E-commerce Innovation & Live Streaming | Product and / or Service Launch | Smarties APAC | Gold, Silver (2) |
| Lenovo Aura-AI Meets Art, and Gen Z Feels It! | Lenovo | Lenovo | iProspect | India | Cross Digital Media Marketing | Smarties India | Finalist |
| RBL Bank X Indian Oil X Mastercard card launch | Mastercard | Mastercard | Dentsu Posterscope | India | Product and / or Service Launch | Smarties India | Finalist |
| #SekarangWaktunya: BCA Expoversary 2025 | Bank Central Asia | Djarum | Merkle | Indonesia | Personalization | Smarties Indonesia | Silver |
| AQUVIVA: Play for Presence! | AQUVIVA | Wings Group | iProspect | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| Drive Away Horroroads | Shell Helix | Shell | Dentsu Creative | Indonesia | Creator / Influencer / Celebrity Marketing | Brand Experience | Smarties Indonesia | Silver, Finalist |
| Ellips O2O Experience | Ellips | Kino Indonesia | dentsu Indonesia | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Finalist |
| NESCAFÉ: The Coffee That Broke The Internet | Nescafe | Nestle | dentsu Indonesia | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Bronze |
| Not Made to Impress. Made to Belong. | Toyota Astra Motor | Toyota Motor Corporation | Dentsu Indonesia | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Bronze |
| POCARI: #IONTAHANBOCOR – Leaks Are Horrifying | Pocari Sweat | Otsuka Pharmaceutical | Dentsu Creative | Indonesia | Future Forward Technology Marketing | Smarties Indonesia | Finalist |
| Tap, Fight, Collect: Ultra Milk Meets Ultraman | Ultra Milk | PT Ultrajaya | Dentsu Indonesia | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Gold |
| A Story of Tet Retail Revival, Powered by Ensure | Ensure | Abbott | Dentsu Creative | Vietnam | Social Impact Marketing | Brand Purpose / Activism | Cross Digital Media Marketing | Integrated E-commerce Innovation & Live Streaming | Smarties Vietnam | Gold (2), Silver, Bronze |
| Dialogues of Care | Ensure | Abbott | Dentsu Creative | Vietnam | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Personalization | Short or Long Form Video | Real Time Marketing | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | Smarties Vietnam | Gold (5), Silver, Finalist (2) |
| AQUA - Summer Calls? AQUA Copes! | AQUA Electrical Appliances Vietnam | Haier Group | Dentsu Redder | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Finalist |
| Mirinda: Reigniting Tet Joy in Mekong Delta | Mirinda | PepsiCo | Dentsu Creative | Vietnam | Diversity and Inclusive Excellence | Smarties Vietnam | Finalist |
| Moisture Coat | Cetaphil | Galderma | Dentsu Creative | Vietnam | Cross Digital Media Marketing | Omnichannel Marketing | Product and / or Service Launch | Integrated E-commerce Innovation & Live Streaming | Smarties Vietnam | Gold, Silver, Bronze, Finalist |
| foodpanda: The Familiar Panda Now Preferred | foodpanda | Delivery Hero | dentsu Philippines | Philippines | Connected TV | Short or Long Form Video | Smarties Philippines | Finalist (2) |
| Cheers To The Real Hardcore Fans | Heineken | Heineken | Dentsu Redstar | Thailand | Brand Experience | Smarties Thailand | Finalist |
| Krungsri Lady Titanium Card | Krungsri Bank | Mitsubishi Group | Carat | Thailand | Data Insights / Contextual Marketing | Smarties Thailand | Finalist |
| Leadership campaign | True Online | True Corporation | Carat | Thailand | Creator / Influencer / Celebrity Marketing | Smarties Thailand | Finalist |
| Vodafone: My Child’s First Line | Vodafone | Vodafone | Carat | Turkey | Cross Digital Media Marketing | Smarties Europe | Silver |
| kinder Bueno: Disrupting Retail Media | Kinder | Ferrero International | dentsu X | Germany | New Retail & Innovative Tech Sales Marketing | Smarties DACH | Bronze |
| Ninja Creami: Social Media Buzz | Ninja | Sarig Electric | Carat | Germany | Social Media Marketing | Smarties DACH | Bronze |
| Squeezing the Last Percent of Net Reach | Heinz | Kraft Heinz Company | Carat | Germany | Data Insights / Contextual Marketing | Smarties DACH | Silver |
| Lenovo ‘Leyla ’ The AI Influencer Ask & Comments | Lenovo | Lenovo | Carat | Turkey | AI-Driven Creative Excellence | Smarties Turkey | Finalist |
| LenovoYogaAuraEdition #yourauraislimitless AlaraX | Lenovo | Lenovo | Carat | Turkey | Innovative Use of AI in Advertising | Future Forward Technology Marketing | Smarties Turkey | Gold, Bronze |
| No Need To Manifest: Vodafone AI Job Interview | Vodafone | Vodafone | Carat | Turkey | AI-Powered Audience Engagement | Smarties Turkey | Gold |
| Pınar Protein Milk Live Volleyball Commentaries | Pınar | Yaşar Holding | dentsu Turkey | Turkey | Connected TV | Smarties Turkey | Bronze |
| Vodafone Ev İnterneti: Satılık ve Kiralık Evlerde | Vodafone | Vodafone | Carat | Turkey | Brand Experience | Smarties Turkey | Finalist |
| Vodafone Split-Screen Playable Ad | Vodafone | Vodafone | Carat | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Finalist |
| #MixMyEmojis: Dominando o Search | Absolut | Pernod Ricard | Dentsu Creative | Brazil | Experiência de marca (Brand Experience) | Smarties Brazil | Finalist |
| O Seu Sucesso é o Sucesso dos Seus | Chivas Regal | Pernod Ricard | Dentsu Creative | Brazil | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Smarties Brazil | Finalist |
| No Need To Manifest: Vodafone AI Job Interview | Vodafone | Vodafone | Carat | Turkey | AI-Powered Audience Engagement | Smarties MEA | Bronze |
| Pınar Protein Milk Live Volleyball Commentaries | Pınar | Yaşar Holding | dentsu Turkey | Turkey | Connected TV | Connected TV | Smarties MEA | Silver, Bronze |
| Vodafone: My Child’s First Line | Vodafone | Vodafone | Carat | Turkey | Cross Digital Media Marketing | Smarties MEA | Gold |
| Fananees Meets HungerStation | Hungerstation | Delivery Hero | Carat | Saudi Arabia | Product and / or Service Launch | Smarties MENA | Finalist |
| Into The Snapverse | Hungerstation | Delivery Hero | Carat | Saudi Arabia | WEB 3.0 Technologies Marketing | Smarties MENA | Silver |
| Soundtrack Your Iftar | Nutella | Ferrero International | Carat | Saudi Arabia | Brand Experience | Smarties MENA | Finalist |
| Fananees Meets Hungerstation | Hungerstation | Delivery Hero | Carat | Saudi Arabia | Brand Experience | Product and / or Service Launch | Short or Long Form Video | Smarties KSA | Silver (3) |
| Into The Snapverse | Hungerstation | Delivery Hero | Carat | Saudi Arabia | 0 | Social Media Marketing | Gaming, Gamification & E-Sports | WEB 3.0 Technologies Marketing | Brand Experience | Smarties KSA | Best in Show, Gold (3), Silver |
| Soundtrack Your Iftar | Nutella | Ferrero International | Carat | Saudi Arabia | Creator / Influencer / Celebrity Marketing | Smarties KSA | Gold |
| AI-Driven Personalization for Amstel Radler | Amstel | Heineken | Dentsu Redstar | South Africa | Data Insights / Contextual Marketing | Smarties South Africa | Finalist |
| Battle of the billboards | Castle Lite | Anheuser-Busch InBev | iProspect | South Africa | Product and / or Service Launch | Instant Impact / Promotion | Omnichannel Marketing | Smarties South Africa | Gold, Silver, Finalist |
| Castle Lite Extra Cold Quest | Castle Lite | Anheuser-Busch InBev | dentsu South Africa | South Africa | Brand Experience | Smarties South Africa | Finalist |
| Heineken Silver 2.0 | Heineken | Heineken | Dentsu Redstar | South Africa | Customer Journey Marketing - Lead Generation / CRM | Instant Impact / Promotion | Product and / or Service Launch | Cross Digital Media Marketing | Smarties South Africa | Bronze, Finalist (3) |
| Drive Sharp | South African Breweries | Anheuser-Busch InBev | Dentsu Performance | South Africa | Small Budget, Big Impact | Smarties X | Finalist |
| Dialogues of Care | Ensure | Abbott | Dentsu Creative | Vietnam | Innovative Use of AI in Advertising | Real Time Marketing | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | Smarties X | Gold, Silver (2), Bronze |
| A Story of Tet Retail Revival, Powered by Ensure | Ensure | Abbott | Dentsu Creative | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Cross Digital Media Marketing | Omnichannel Marketing | Integrated E-commerce Innovation & Live Streaming | Smarties X | Gold (2), Silver, Finalist |
| LenovoYogaAuraEdition #yourauraislimitless AlaraX | Lenovo | Lenovo | dentsu Turkey | Turkey | AI-Powered Audience Engagement | AI-Driven Creative Excellence | Smarties X | Finalist (2) |
| LenovoYogaAuraEdition #yourauraislimitless AlaraX | Lenovo | Lenovo | Carat | Turkey | AI-Powered Audience Engagement | AI-Driven Creative Excellence | Smarties X | Finalist (2) |
| MiCashBack | Miway | MiWay | Dentsu Performance | South Africa | Customer Journey Marketing - Lead Generation / CRM | Smarties X | Finalist |