Top Agency Networks Global 2025
EssenceMediacom
Overall rank
#4
Points
1138.5
Awards won
69
Finalists
76
Best in Show
0
Gold
12
Silver
30
Bronze
27
Finalist
76
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| adidas Originals “Stand Out Anyway” | adidas | adidas | EssenceMediacom | China | C.Impact Media | Smarties China | Bronze |
| Dove (Mars) CNY: “Passing on Sweet Fortune” | Dove Chocolate | Mars | EssenceMediacom | China | F.AI Marketing | Smarties China | Silver |
| Extra (Mars Wrigley) “Free-Chew Theatre” | Extra Gum | Mars | EssenceMediacom | China | C.Impact Media | Smarties China | Silver |
| PlayStation “Perfect Player” — Cultural Resonance with Gen Z | PlayStation | Sony | EssenceMediacom | China | A.Purpose Dirven marketing | Smarties China | Silver |
| Adidas adizero SS25 CAMPAIGN | adidas | adidas | EssenceMediacom | China | Omnichannel Marketing | Product and / or Service Launch | Smarties APAC | Gold, Bronze |
| Dove Passing Blessings on CNY | Dove Chocolate | Mars | EssenceMediacom | China | AI-Driven Creative Excellence | Smarties APAC | Finalist |
| M&M’s New Character “Purple” Launch | M&M's | Mars | EssenceMediacom | China | Diversity and Inclusive Excellence | Smarties APAC | Finalist |
| SAMBADAY | adidas | adidas | EssenceMediacom | China | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties APAC | Silver, Finalist |
| SUPERSTAR SS25 CAMPAIGN | adidas | adidas | EssenceMediacom | China | Omnichannel Marketing | Smarties APAC | Finalist |
| Airtel’s Mission: No more SPAM! | Bharti Airtel | Bharti Enterprises | EssenceMediacom | India | Product and / or Service Launch | Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Smarties India | Gold (3), Finalist |
| Half Time Coke time | Coca-Cola | The Coca-Cola Company | EssenceMediacom | India | Instant Impact / Promotion | Smarties India | Finalist |
| Influencer Marketing That Sold Laptops - Dell | Alienware | Dell Technologies | EssenceMediacom | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| Thums Up ThunderWheels | EssenceMediacom | Xapads | Thums Up | The Coca-Cola Company | EssenceMediaCom | India | Connected TV | Smarties India | Finalist |
| Uber Stand Up For Safety | Uber | Uber | EssenceMediacom | India | Social Impact Marketing | Smarties India | Bronze |
| UPI – Millions at Play | National Payments Corporation of India | Government of India | EssenceMediacom | India | AI-Powered Audience Engagement | Omnichannel Marketing | Smarties India | Bronze, Finalist |
| Your Stage, Your Story | Coke Studio | The Coca-Cola Company | EssenceMediacom | India | Brand Experience | Social Media Marketing | Smarties India | Gold, Finalist |
| Boneeto’s Digital Comeback! | Anchor Boneeto | Fonterra | EssenceMediacom | Indonesia | Innovative Use of AI in Advertising | Smarties Indonesia | Finalist |
| Goyah, Nge-he, Bokhe? Kalem Pake Helm! | Head & Shoulders | Procter & Gamble | EssenceMediacom | Indonesia | Social Media Marketing | Smarties Indonesia | Finalist |
| Snack, Shout, Score! Ngemil Makin Gokil with Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| Bia Saigon - One Tet, One Dzo, One Nation | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Bronze |
| Bia Saigon Special - Truly Tet, Truly Special | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Finalist |
| BSG Chill - A Realtime Digital-to-Drink strategy | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Real Time Marketing | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Finalist (2) |
| Coca-Cola Foodmarks Reloaded | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Future Forward Technology Marketing | Personalization | Omnichannel Marketing | Brand Experience | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Silver (2), Finalist (3) |
| Coca-Cola Tet: Let the Food Speak for Your Heart | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Cross Digital Media Marketing | Personalization | Smarties Vietnam | Silver, Bronze |
| Coke Time: Real Magic, in Real Time | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Future Forward Technology Marketing | Smarties Vietnam | Finalist |
| Dulux True Joy - Transforming Homes with AI | Dulux | AkzoNobel | EssenceMediacom | Vietnam | Future Forward Technology Marketing | Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising | Smarties Vietnam | Bronze (2), Finalist |
| Heat Hacked: Sprite’s Real Time Summer Takeover | Sprite | The Coca-Cola Company | EssenceMediacom | Vietnam | Instant Impact / Promotion | Omnichannel Marketing | Future Forward Technology Marketing | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze, Finalist (3) |
| Share a Coke Vietnam | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Customer (CX) / User Experience (UX) & Design | Personalization | Social Media Marketing | Smarties Vietnam | Silver, Finalist (2) |
| Building Lasting Legacies | Globe Telecom | Globe Telecom | EssenceMediacom | Philippines | Connected TV | Smarties Philippines | Silver |
| From Insight to Impact: GOMO gets UNSTPPBL | GOMO | Globe Telecom | EssenceMediacom | Philippines | Data Insights / Contextual Marketing | Smarties Philippines | Finalist |
| Globe's Purpose-Driven Loyalty Revolution | Globe Telecom | Globe Telecom | EssenceMediacom | Philippines | Social Impact Marketing | Smarties Philippines | Finalist |
| Go Forward Together with Globe | Globe Telecom | Globe Telecom | EssenceMediacom | Philippines | Cross Digital Media Marketing | Smarties Philippines | Finalist |
| GOMO’s "UNSTPPBL" ACQUISITIONS | GOMO | Globe Telecom | EssenceMediacom | Philippines | Integrated E-commerce Innovation & Live Streaming | Smarties Philippines | Finalist |
| 'Mo(re) than your usual data: Be UNSTPPBL w/ GOMO | GOMO | Globe Telecom | EssenceMediacom | Philippines | Small Budget, Big Impact | Smarties Philippines | Silver |
| There's Roam for you with Globe Roaming | Globe Telecom | Globe Telecom | EssenceMediacom | Philippines | Personalization | Smarties Philippines | Gold |
| TM SIYAMBILIBABOL | TM | Globe Telecom | EssenceMediacom | Philippines | Real Time Marketing | Smarties Philippines | Finalist |
| Trip Planning to Trip Happening: Roam with Globe | Globe Telecom | Globe Telecom | EssenceMediacom | Philippines | Data Insights / Contextual Marketing | Smarties Philippines | Bronze |
| Vibe Check With Go+99 & Redefine Mobile Influence | Globe Telecom | Globe Telecom | EssenceMediacom | Philippines | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Finalist |
| Bepanthen® Eye Drops - game changer with one shot | Bepanthen | Bayer Group | EssenceMediacom | Germany | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Gaming, Gamification & E-Sports | Smarties Europe | Finalist (3) |
| Crafted by AI: The Daha Daha New User Acquisition | Daha Daha | The Coca-Cola Company | Essencemediacom | Turkey | Innovative Use of AI in Advertising | Smarties Europe | Finalist |
| Performance meets purpose: sustainable media works | Kleinanzeigen | Adevinta | EssenceMediacom | Germany | Brand Purpose / Activism | Innovative Use of AI in Advertising | Smarties Europe | Finalist (2) |
| Share a Coke Turkey | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Turkey | AI-Driven Creative Excellence | Data Insights / Contextual Marketing | Personalization | Smarties Europe | Silver (2), Bronze |
| Sprite Summer | Sprite | The Coca-Cola Company | EssenceMediacom | Turkey | Real Time Marketing | Smarties Europe | Finalist |
| Bepanthen® Eye Drops - game changer with one shot | Bepanthen | Bayer Group | EssenceMediacom | Germany | Social Media Marketing | Gaming, Gamification & E-Sports | Smarties DACH | Gold, Finalist |
| Nice to Reach You: The Art of AI-driven Engagement | RWE | RWE | Essencemediacom | Germany | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | AI-Powered Audience Engagement | Smarties DACH | Bronze (3) |
| Performance meets purpose: sustainable media works | Kleinanzeigen | Adevinta | EssenceMediacom | Germany | Brand Purpose / Activism | Smarties DACH | Bronze |
| PlayStation’s Playful Rheinturm Takeover | PlayStation | Sony | EssenceMediacom | Germany | Gaming, Gamification & E-Sports | Smarties DACH | Finalist |
| Plug in Good Times | IONITY | IONITY | EssenceMediacom | Germany | Product and / or Service Launch | Smarties DACH | Finalist |
| Xtrackers by DWS: Brand Launch | Xtrackers by DWS | Deutsche Bank | Essencemediacom | Germany | Data Insights / Contextual Marketing | Innovative Use of AI in Advertising | Smarties DACH | Finalist (2) |
| adidas x FUT You Got This Tournament | adidas | adidas | EssenceMediacom | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Finalist |
| BanaBak X Valorant Turnuva Entegrasyonu | BanaBak | Procter & Gamble | EssenceMediacom | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Finalist |
| Cappy Bubble | Cappy Bubble | The Coca-Cola Company | Essencemediacom | Turkey | Product and / or Service Launch | Social Media Marketing | Smarties Turkey | Bronze, Finalist |
| Crafted by AI: The Daha Daha New User Acquisition | Daha Daha | The Coca-Cola Company | Essencemediacom | Turkey | AI-Driven Creative Excellence | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Smarties Turkey | Silver, Bronze, Finalist |
| Share a Coke Turkey | Coca-Cola | The Coca-Cola Company | Essencemediacom | Turkey | Omnichannel Marketing | Data Insights / Contextual Marketing | Personalization | Personalization | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Smarties Turkey | Silver, Bronze, Finalist (4) |
| Sprite Summer | Sprite | The Coca-Cola Company | Essencemediacom | Turkey | Real Time Marketing | Smarties Turkey | Finalist |
| Yıldız Anneler Olimpiyat Projesi | Procter & Gamble | Procter & Gamble | Essencemediacom | Turkey | Social Impact Marketing | Smarties Turkey | Finalist |
| Quando Mobilidade e cultura vão na mesma direção | Jeep | Stellantis | EssenceMediacom | Brazil | Gaming, gamificação e e-Sports (Gaming / Gamification & E-Sports) | Smarties Brazil | Finalist |
| Cappy Bubble | Cappy Bubble | The Coca-Cola Company | EssenceMediacom | Turkey | Omnichannel Marketing | Product and / or Service Launch | Smarties MEA | Silver, Finalist |
| Crafted by AI: The Daha Daha New User Acquisition | Daha Daha | The Coca-Cola Company | EssenceMediacom | Turkey | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Smarties MEA | Silver, Bronze (2), Finalist |
| Generative Commerce, Engineered by Adidas. | adidas | adidas | EssenceMediacom | Saudi Arabia | AI-Driven Creative Excellence | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Smarties MEA | Gold, Silver, Bronze |
| Share a Coke Turkey | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Turkey | Brand Experience | Omnichannel Marketing | Customer (CX) / User Experience (UX) & Design | Personalization | AI-Driven Creative Excellence | Data Insights / Contextual Marketing | Personalization | Data Insights / Contextual Marketing | Personalization | | Smarties MEA | Gold, Silver (4), Bronze, Finalist (7) |
| Generative Commerce, Engineered by Adidas. | adidas | adidas | EssenceMediacom | Saudi Arabia | Integrated E-commerce Innovation & Live Streaming | AI-Driven Creative Excellence | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Personalization | Smarties MENA | Gold, Silver, Finalist (3) |
| Move Over Algorithms, There's a New AI in Town | Coca-Cola | The Coca-Cola Company | EssenceMediacom | United Arab Emirates | Innovative Use of AI in Advertising | Smarties MENA | Finalist |
| Generative Commerce, Engineered by Adidas. | adidas | adidas | EssenceMediacom | Saudi Arabia | Personalization | AI-Driven Creative Excellence | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Product and / or Service Launch | Integrated Ecommerce Innovation & Live Streaming | Real Time Marketing | Smarties KSA | Silver (3), Bronze (2), Finalist (2) |
| Bia Saigon Special - Truly Tet, Truly Special | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Cross Digital Media Marketing | Smarties X | Finalist |
| Coca-Cola Foodmarks Reloaded | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Cross Digital Media Marketing | Customer (CX) / User Experience (UX) & Design | Smarties X | Gold, Silver (2) |
| Coca-Cola Tet: Let the Food Speak for Your Heart | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Cross Digital Media Marketing | Smarties X | Finalist |
| M&M’s New Character “Purple” Launch | M&M's | Mars | EssenceMediacom | China | Diversity and Inclusive Excellence | Smarties X | Finalist |
| Pain into Beauty | Bepanthen | Bayer Group | EssenceMediacom | Ukraine | Product and / or Service Launch | Short or Long Form Video | Smarties X | Silver, Finalist |
| 50 States 50 Stories | Alphabet | EssenceMediacom | US | Social Impact Marketing | Short or Long Form Video | Smarties North America | Bronze (2) | |
| Cesar and Tripadvisor Promote Dog Friendly Travel | Cesar | Mars | EssenceMediacom | US | Brand Experience | Cross Digital Media Marketing | Smarties North America | Silver (2) |
| Google Pixel x The White Lotus Mini-Series | Alphabet | EssenceMediacom | US | Creator / Influencer / Celebrity Marketing | Smarties North America | Finalist | |
| Peacock- Fight Night: The Million Dollar Heist | Peacock | Comcast Corporation | EssenceMediacom | US | Brand Experience | Smarties North America | Gold |
| Sports Engine: AI Creativity at the Speed of Sport | Alphabet | EssenceMediacom | US | AI-Driven Creative Excellence | Smarties North America | Bronze | |
| The Ultimate After Party | Alphabet | EssenceMediacom | US | Product and / or Service Launch | Smarties North America | Finalist |