MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks Global 2025

Ogilvy

Overall rank

#7

Points

913.6

Awards won

57

Finalists

31

Region
Global
Network
WPP
Best in Show 2
Gold 23
Silver 19
Bronze 13
Finalist 31

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
#CeritaBEARBRAND: A Movement Built on Belief Bear Brand Nestle Ogilvy Indonesia Cross Digital Media Marketing Smarties APAC Finalist
MAKE MENTAL HEALTH SOCIAL THROUGH MEANINGFUL HUMOR La Vie Water Nestle Ogilvy Vietnam Social Media Marketing Smarties APAC Silver
MILO – Pride of the Nation Started from the Names Milo Nestle Ogilvy Vietnam Brand Purpose / Activism Smarties APAC Gold
Federal bank - Savings ki Vidya Federal Bank Federal Bank Ogilvy India Creator / Influencer / Celebrity Marketing Smarties India Bronze
Bia Saigon - Make Every Dragon Count Bia Saigon ThaiBev Ogilvy Vietnam Diversity and Inclusive Excellence | Short or Long Form Video Smarties Vietnam Silver (2)
Coca-Cola Foodmarks Reloaded Coca-Cola The Coca-Cola Company Ogilvy Vietnam Future Forward Technology Marketing | Personalization | Omnichannel Marketing | Brand Experience | Customer (CX) / User Experience (UX) & Design Smarties Vietnam Silver (2), Finalist (3)
Heat Hacked: Sprite’s Real Time Summer Takeover Sprite The Coca-Cola Company T&A Ogilvy Vietnam Instant Impact / Promotion | Omnichannel Marketing | Future Forward Technology Marketing | Data Insights / Contextual Marketing Smarties Vietnam Bronze, Finalist (3)
MILO – Pride of the Nation Started from the Names Milo Nestle Ogilvy Vietnam Social Impact Marketing Smarties Vietnam Finalist
NAN SupremePro: The Trusted Expert in Mom's Pocket NAN Nestle Ogilvy Vietnam Customer Journey Marketing - Lead Generation / CRM Smarties Vietnam Finalist
Share a Coke Vietnam Coca-Cola The Coca-Cola Company Ogilvy Vietnam Customer (CX) / User Experience (UX) & Design | Personalization | Social Media Marketing Smarties Vietnam Silver, Finalist (2)
Slowing Down in a Fast-Paced World 333 Pilsner ThaiBev Ogilvy Vietnam Product and / or Service Launch Smarties Vietnam Finalist
Beat the Invisible Game Dove Unilever Ogilvy Philippines Best in Show | Social Media Marketing | Social Impact Marketing | Brand Purpose / Activism Smarties Philippines Best in Show, Gold, Silver, Bronze
Flight Patterns: Weaving Heritage into Travel Cebu Pacific JG Summit Holdings Ogilvy Philippines Diversity and Inclusive Excellence | Brand Experience Smarties Philippines Gold, Silver
Lady’s Choice: Perfectly Imperfect Christmases Lady's Choice Unilever Ogilvy Philippines Short or Long Form Video Smarties Philippines Bronze
GrabFood Group Order, Your Meal-ationship Saver Grab Grab Ogilvy Thailand Customer Journey Marketing - Lead Generation / CRM | Cross Digital Media Marketing Smarties Thailand Gold, Silver
Mineré – Stay Young Stay You Minere Nestle Ogilvy Thailand Omnichannel Marketing Smarties Thailand Gold
Bubbledım Cappy Bubble The Coca-Cola Company Ogilvy 4129 Turkey Omnichannel Marketing Smarties Turkey Finalist
CLEAR EFSANELER TURNUVASI Clear Unilever Ogilvy 4129 Turkey Brand Experience | Social Media Marketing | Short or Long Form Video Smarties Turkey Bronze (2), Finalist
Autoconvencimiento Magistral Washing Up Liquid Dreamco Grey Argentina Lanzamiento de Producto y/o Servicio (Product/Service Launch) | Marketing Omnicanal (Omnichannel Marketing) Smarties LATAM Bronze, Finalist
Team Radio YPF Government of Argentina DAVID Argentina Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) Smarties LATAM Finalist
A saga do Whatsapp BIS Mondelez International DAVID Brazil Experiência de marca (Brand Experience) | Gaming, gamificação e e-Sports (Gaming / Gamification & E-Sports) Smarties Brazil Bronze (2)
Celebridade por um gole Coca-Cola The Coca-Cola Company Ogilvy Brazil Marketing em redes sociais (Social Media Marketing) | Baixo orçamento × alto impacto (Small Budget, Big Impact) Smarties Brazil Finalist (2)
Chorrindo de felicidade BIS Mondelez International DAVID Brazil Lançamento de produto e/ou serviço (Product and/or Service Launch) Smarties Brazil Silver
Da ameaça à resistência: SIM, I AM Amstel Heineken Ogilvy Brazil Propósito de marca / Ativismo (Brand Purpose / Activism) | Diversidade e excelência inclusiva (Diversity & Inclusive Excellence) Smarties Brazil Finalist (2)
Lacta - Why wait until easter? Lacta Mondelez International DAVID Brazil Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) Smarties Brazil Finalist
Re-possessão Fanta Beetlejuice Fanta The Coca-Cola Company Ogilvy Brazil Marketing com tecnologias emergentes (Future Forward Technology Marketing) Smarties Brazil Bronze
Jameson Spread The Cheers Jameson Pernod Ricard Ogilvy Social.Lab South Africa Brand Experience Smarties Sub-Saharan Africa Gold
KFC A.I.nything for the Taste KFC Yum! Brands Ogilvy South Africa Omnichannel Marketing | Short or Long Form Video | Innovative Use of AI in Advertising | AI-Driven Creative Excellence Smarties Sub-Saharan Africa Gold (4)
KFC Block Booked KFC Yum! Brands Ogilvy South Africa 0 | Instant Impact / Promotion | Customer Journey Marketing - Lead Generation / CRM | Real Time Marketing | Data Insights / Contextual Marketing Smarties Sub-Saharan Africa Best in Show, Gold (4)
KFC Bottomless Bucket South Africa KFC Yum! Brands Ogilvy South Africa Instant Impact / Promotion Smarties Sub-Saharan Africa Bronze
KFC Sauce Code KFC Yum! Brands Ogilvy South Africa Cross Digital Media Marketing Smarties Sub-Saharan Africa Gold
Pep Dry and Detect Towels Pep Pepkor Ogilvy South Africa Social Media Marketing | Brand Purpose / Activism | Social Impact Marketing Smarties Sub-Saharan Africa Gold (2), Bronze
Ultimate Taste Test #MakeItKFC KFC Yum! Brands Ogilvy South Africa Brand Experience Smarties Sub-Saharan Africa Gold
When You See It Bright Sky Vodafone Ogilvy South Africa Brand Purpose / Activism Smarties Sub-Saharan Africa Silver
Your Ma Se KFC KFC Yum! Brands Ogilvy South Africa Small Budget, Big Impact Smarties Sub-Saharan Africa Gold
Pep Dry and Detect Towels Pep Pepkor Ogilvy South Africa Social Impact Marketing | Brand Purpose / Activism | Social Media Marketing Smarties South Africa Gold, Silver (2)
When you see it Bright Sky Vodafone Ogilvy South Africa Brand Purpose / Activism | Short or Long Form Video | Social Impact Marketing Smarties South Africa Silver, Finalist (2)
3 YEARS, 1 PURPOSE: LA VIE PIONEERING REGENERATION La Vie Water Nestle Ogilvy Vietnam Social Impact Marketing Smarties X Gold
BEYOND WORDS: A PERSONALIZED NATURE REGENERATION La Vie Water Nestle Ogilvy Vietnam Personalization | Real Time Marketing | AI-Driven Creative Excellence Smarties X Silver, Finalist (2)
Coca-Cola Foodmarks Reloaded Coca-Cola The Coca-Cola Company Ogilvy Vietnam O2O / New Retail / Innovative & New Tech Sales Channels | Cross Digital Media Marketing | Customer (CX) / User Experience (UX) & Design Smarties X Gold, Silver (2)
KitKat Skin KitKat Nestle Ogilvy Brazil Gaming, Gamification & E-Sports | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Personalization Smarties X Gold, Finalist (3)
KITKOT KitKat Nestle Ogilvy Brazil Social Media Marketing | Creator / Influencer / Celebrity Marketing | Brand Experience Smarties X Silver, Bronze, Finalist
MAKE MENTAL HEALTH SOCIAL THROUGH MEANINGFUL HUMOR La Vie Water Nestle Ogilvy Vietnam Social Media Marketing Smarties X Silver
Share a Coke Vietnam Coca-Cola The Coca-Cola Company Ogilvy Vietnam Brand Experience | Personalization Smarties X Finalist (2)