Top Agency Networks Global 2025
McCann Worldgroup
Overall rank
#21
Points
222.5
Awards won
7
Finalists
31
Best in Show
0
Gold
1
Silver
4
Bronze
2
Finalist
31
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Zindagi Ko Yas Bol | Yas Island | Miral Asset Management | Momentum | India | Short or Long Form Video | Smarties India | Gold |
| Life Donor Card | Mastercard | Mastercard | MRM | Germany | Brand Experience | Product and / or Service Launch | Smarties DACH | Finalist (2) |
| Instant Eraser Kapatıcı - O Gerçek Bir İkon | Maybelline | L'Oréal | McCann | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Finalist |
| BGH - El clima ideal, cuando más lo necesitas | BGH | BGH | McCann | Argentina | Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) | Marketing en Redes Sociales (Social Media Marketing) | Smarties LATAM | Bronze, Finalist |
| Pagá el Subte con Mastercard | Mastercard | Mastercard | McCann | Argentina | Experiencia de Marca (Brand Experience) | Impacto Inmediato/Promoción (Instant Impact) | Smarties LATAM | Finalist (2) |
| 99 Anos de História com Chevrolet | Chevrolet | General Motors | WMcCann | Brazil | Marketing em redes sociais (Social Media Marketing) | Smarties Brazil | Finalist |
| Anti Murphy’s Law Toast | Enterogermina | Opella | MRM | Brazil | Experiência de marca (Brand Experience) | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist (2) |
| Anti Murphy’s Law Toast | Enterogermina | Opella | WMcCann | Brazil | Experiência de marca (Brand Experience) | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist (2) |
| Caiu? Doeu? CataflamPRO | CataflamPRO | Haleon | WMcCann | Brazil | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Smarties Brazil | Finalist |
| Chevrolet e Spotify: Cem Anos de Hits | Chevrolet | General Motors | WMcCann | Brazil | Experiência de marca (Brand Experience) | Smarties Brazil | Finalist |
| Chevrolet: Cem Anos de Brasil | Chevrolet | General Motors | WMcCann | Brazil | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist |
| GEOVITAMINADOS OOH | Centrum | Haleon | WMcCann | Brazil | Data insights / Marketing contextualizado (Data Insights / Contextual Marketing) | Smarties Brazil | Silver |
| Maio Amarelo Chevrolet: desacelere | Chevrolet | General Motors | WMcCann | Brazil | Baixo orçamento × alto impacto (Small Budget, Big Impact) | Marketing em redes sociais (Social Media Marketing) | Smarties Brazil | Finalist (2) |
| Unrecognized Idols | Mastercard | Mastercard | WMcCann | Brazil | Marketing de impacto social (Social Impact Marketing) | Smarties Brazil | Finalist |
| Home of carefree friendship | Yas Island | Miral Asset Management | Momentum | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Cross Digital Media Marketing | Instant Impact / Promotion | Omnichannel Marketing | Social Media Marketing | Smarties MENA | Finalist (5) |
| Roll like Ryan Reynolds | Yas Island | Miral Asset Management | Momentum | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Instant Impact / Promotion | Short or Long Form Video | Social Media Marketing | Smarties MENA | Finalist (4) |
| Saving parents from, I'M BORED | Yas Island | Miral Asset Management | Momentum | United Arab Emirates | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Short or Long Form Video | Social Media Marketing | Smarties MENA | Silver, Bronze, Finalist (2) |
| SeaWorld: Draw Me The Sea | SeaWorld Abu Dhabi | Miral Asset Management | Momentum | United Arab Emirates | Brand Experience | Smarties MENA | Silver |
| Shaq x Yas: What Can't We Do? | Yas Island | Miral Asset Management | Momentum | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Social Media Marketing | Smarties MENA | Silver, Finalist (2) |
| Unrecognized Idols | Mastercard | Mastercard | WMcCann | Brazil | Social Impact Marketing | Smarties X | Finalist |