Top Agency Networks Global 2025
OMD Worldwide
Overall rank
#8
Points
904.4
Awards won
46
Finalists
21
Best in Show
0
Gold
18
Silver
17
Bronze
11
Finalist
21
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| BRAND'S: When Blessings Outperformed Budgets | Suntory Wellness | Suntory | OMD | Taiwan | Small Budget, Big Impact | Smarties APAC | Finalist |
| CelcomDigi’s AI Pantuns for Malay SMEs | CelcomDigi | CelcomDigi | OMD | Malaysia | Innovative Use of AI in Advertising | Smarties APAC | Bronze |
| Good Morning Dulcolax | Dulcolax | Opella | OMD | Philippines | Cross Digital Media Marketing | Smarties APAC | Finalist |
| Good Morning Dulcolax | Dulcolax | Opella | OMD | Philippines | Cross Digital Media Marketing | Smarties APAC | Finalist |
| Dunia Games: Winning Young Gamers with Heart | Dunia Games | Government of Indonesia | OMD | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Bronze |
| McDonald’s Brand Affinity: Rakyat +62 | McDonald's | McDonald's | OMD | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist |
| NIVEA MEN’s Play-to-Buy on Kaikai Lock Screen | Nivea | Beiersdorf | OMD | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Finalist |
| Nivea Wins Love for MicellAir During Ramadan | Nivea | Beiersdorf | OMD | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Finalist |
| Rama & Suci: First Festive, Lasting Impact | Telkomsel | Government of Indonesia | OMD | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Finalist |
| Telkomsel VAS x JKT48, Fotoin Oshi Kamu! | Telkomsel | Government of Indonesia | OMD | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Bronze |
| Atin 'To Chicken McDo | McDonald's | McDonald's | OMD | Philippines | Innovative Use of AI in Advertising | Smarties Philippines | Bronze |
| Buscopan Hinihigpitiyan MRT Takeover | Buscopan | Opella | OMD | Philippines | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Silver, Finalist |
| Erceflora Be the Probiotic | Erceflora | Opella | OMD | Philippines | Product and / or Service Launch | Smarties Philippines | Silver |
| Good Morning Routines | Dulcolax | Opella | OMD | Philippines | Creator / Influencer / Celebrity Marketing | Cross Digital Media Marketing | Smarties Philippines | Gold, Silver |
| McDonald's boosts sales with smart data use | McDonald's | McDonald's | OMD | Philippines | Data Insights / Contextual Marketing | Instant Impact / Promotion | Smarties Philippines | Bronze, Finalist |
| McDonald's Holiday Treats 2024 | McDonald's | McDonald's | OMD | Philippines | AI-Powered Audience Engagement | Smarties Philippines | Silver |
| McDonald's: The Sweet Spot, The Crisp Approach | McDonald's | McDonald's | OMD | Philippines | Connected TV | Smarties Philippines | Gold |
| Reimagining Chicken McDo with AI-Powered Creative | McDonald's | McDonald's | OMD | Philippines | AI-Driven Creative Excellence | Smarties Philippines | Silver |
| NIVEA Melange Wins with Smart Targeting | Nivea | Beiersdorf | OMD | Thailand | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Smarties Thailand | Finalist (2) |
| "Everything Changes" | McDonald's | McDonald's | OMD | Denmark | Short or Long Form Video | Smarties Europe | Gold |
| Deal With The Trash | McDonald's | McDonald's | OMD | Sweden | Brand Purpose / Activism | Social Impact Marketing | Smarties Europe | Gold, Silver |
| Maccie | McDonald's | McDonald's | OMD | Netherlands | Product and / or Service Launch | Smarties Europe | Gold |
| McRib Mistakes | McDonald's | McDonald's | OMD | UK | Omnichannel Marketing | Smarties Europe | Gold |
| IRL x IRL: The Interactive R5 Launch | Renault | Renault | OMD | Germany | Gaming, Gamification & E-Sports | Smarties DACH | Finalist |
| RTRDP-DCO: Real Time Retail Data Print DCO | REWE | REWE Group | OMD | Germany | Innovative Use of AI in Advertising | Smarties DACH | Silver |
| Cheetos Teads | Cheetos | PepsiCo | OMD | Turkey | Data Insights / Contextual Marketing | AI-Driven Creative Excellence | Smarties Turkey | Silver, Bronze |
| Doritos La'Chef | Doritos | PepsiCo | OMD | Turkey | Customer (CX) / User Experience (UX) & Design | Smarties Turkey | Bronze |
| Doritos x Ruffles SWAP | Doritos | PepsiCo | OMD | Turkey | Product and / or Service Launch | Social Media Marketing | Smarties Turkey | Gold (2) |
| Lay’s Flavour Voting Campaign | Lay's | PepsiCo | OMD | Turkey | Connected TV | Smarties Turkey | Silver |
| Lays x Teads | Lay's | PepsiCo | OMD | Turkey | Innovative Use of AI in Advertising | Smarties Turkey | Finalist |
| Pepsi Meals | Pepsi | PepsiCo | OMD | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
| Renault Driving Academy - Messaging Ads | Renault | Renault | OMD | Turkey | Customer Journey Marketing - Lead Generation / CRM | Smarties Turkey | Silver |
| Ruffles Moon | Ruffles | PepsiCo | OMD | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Silver |
| Cheetos Teads | Cheetos | PepsiCo | OMD | Turkey | Data Insights / Contextual Marketing | Data Insights / Contextual Marketing | AI-Driven Creative Excellence | Smarties MEA | Silver, Bronze, Finalist |
| Doritos La'Chef | Doritos | PepsiCo | OMD | Turkey | Customer (CX) / User Experience (UX) & Design | Customer (CX) / User Experience (UX) & Design | Smarties MEA | Silver, Bronze |
| Doritos x Ruffles SWAP | Doritos | PepsiCo | OMD | Turkey | Social Media Marketing | Product and / or Service Launch | Social Media Marketing | Smarties MEA | Gold (2), Silver |
| Lay’s Flavour Voting Campaign | Lay's | PepsiCo | OMD | Turkey | Connected TV | Connected TV | Smarties MEA | Gold, Silver |
| Pepsi Meals | Pepsi | PepsiCo | OMD | Turkey | Omnichannel Marketing | Omnichannel Marketing | Smarties MEA | Finalist (2) |
| Zain 5G - Minimizing Media Wastage | Zain | Zain | OMD | Saudi Arabia | Real Time Marketing | Smarties KSA | Finalist |
| "Everything Changes" | McDonald's | McDonald's | OMD | Denmark | Short or Long Form Video | Smarties X | Finalist |
| Deal With The Trash | McDonald's | McDonald's | OMD | Sweden | Social Impact Marketing | Brand Purpose / Activism | Smarties X | Gold, Bronze |
| Eat The Code | McDonald's | McDonald's | OMD | Canada | Gaming, Gamification & E-Sports | Instant Impact / Promotion | Smarties X | Gold, Silver |
| Good Tings | 2degrees | Voyage Australia Pty Limited | OMD | New Zealand | Brand Purpose / Activism | Customer (CX) / User Experience (UX) & Design | Smarties X | Gold, Finalist |
| Maccie | McDonald's | McDonald's | OMD | Netherlands | Product and / or Service Launch | Smarties X | Gold |
| McRib Mistakes | McDonald's | McDonald's | OMD | UK | Omnichannel Marketing | Smarties X | Gold |
| Menu Song | McDonald's | McDonald's | OMD | Canada | Social Media Marketing | Smarties X | Finalist |
| Straight Up Rugby | 2degrees | Voyage Australia Pty Limited | OMD | New Zealand | Diversity and Inclusive Excellence | Smarties X | Gold |
| Uncensored Press: Breaching The Algorithm | Al Joumhouria | Al Joumhouria | OMD | Lebanon | Brand Purpose / Activism | Small Budget, Big Impact | Smarties X | Gold, Silver |
| Let's Holiday National Brand Campaign | MSC Cruises | Mediterranean Shipping Company | OMD | US | Omnichannel Marketing | Smarties North America | Bronze |