MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks Global 2025

BBDO Worldwide

Overall rank

#18

Points

304.8

Awards won

17

Finalists

25

Region
Global
Network
Omnicom Group
Best in Show 1
Gold 5
Silver 5
Bronze 6
Finalist 25

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Pepsi Soundbites Pepsi PepsiCo BBDO Guerrero Philippines Future Forward Technology Marketing Smarties APAC Bronze
Play The Dew Mountain Dew PepsiCo BBDO Guerrero Philippines Small Budget, Big Impact | Gaming, Gamification & E-Sports Smarties APAC Silver, Finalist
Fly With Her Philippine Airlines LT Group BBDO Guerrero Philippines Diversity and Inclusive Excellence Smarties Philippines Silver
Aktifleşen Rexona Oyuna Giriyor Rexona Unilever PunchBBDO Turkey Product and / or Service Launch | Short or Long Form Video Smarties Turkey Bronze, Finalist
Biblioteca Quase Vazia Amazon Amazon AlmapBBDO Brazil Diversidade e excelência inclusiva (Diversity & Inclusive Excellence) Smarties Brazil Gold
Bradesco Seguros Apresenta: A Busca Banco Bradesco Banco Bradesco AlmapBBDO Brazil Marketing Omnicanal (Omnichannel Marketing) Smarties Brazil Finalist
Burger King - Pixvertising Burger King Restaurant Brands International AlmapBBDO Brazil Impacto imediato/Promoção (Instant Impact/Promotion) | Marketing de jornada do consumidor – geração de leads/CRM (Customer Journey Marketing – Lead Generation/CRM) Smarties Brazil Gold (2)
Clash: Da pressão nasce a força O Boticario Grupo Boticário AlmapBBDO Brazil Lançamento de produto e/ou serviço (Product and/or Service Launch) | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) Smarties Brazil Finalist (2)
Datas O Boticário: Narrativas que transformam O Boticario Grupo Boticário AlmapBBDO Brazil Diversidade e excelência inclusiva (Diversity & Inclusive Excellence) Smarties Brazil Finalist
DEDOS DE CHEETOS Cheetos PepsiCo AlmapBBDO Brazil Experiência de marca (Brand Experience) | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) Smarties Brazil Finalist (2)
Dia das Mães: O amor tem sempre um plano O Boticario Grupo Boticário AlmapBBDO Brazil Propósito de marca / Ativismo (Brand Purpose / Activism) Smarties Brazil Silver
Her Code Touch O Boticario Grupo Boticário AlmapBBDO Brazil Diversidade e excelência inclusiva (Diversity & Inclusive Excellence) | Lançamento de produto e/ou serviço (Product and/or Service Launch) Smarties Brazil Bronze, Finalist
Johnnie Walker - Forte São Elas Johnnie Walker Diageo AlmapBBDO Brazil Propósito de marca / Ativismo (Brand Purpose / Activism) | Marketing Omnicanal (Omnichannel Marketing) | Diversidade e excelência inclusiva (Diversity & Inclusive Excellence) Smarties Brazil Finalist (3)
Le sons d'O.U.I. O Boticario Grupo Boticário AlmapBBDO Brazil Experiência do cliente / Experiência do usuário & Design (Customer / User Experience & Design) | Inovação em E-commerce Integrado & Live Streaming (Integrated Ecommerce Innovation & Live Streaming) Smarties Brazil Bronze (2)
Luzes negras Banco Bradesco Banco Bradesco AlmapBBDO Brazil Propósito de marca / Ativismo (Brand Purpose / Activism) Smarties Brazil Finalist
Malbec e Chay Suede O Boticario Grupo Boticário AlmapBBDO Brazil Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) Smarties Brazil Finalist
Natal O Boticário: No cuidado, o amor se fortalece O Boticario Grupo Boticário AlmapBBDO Brazil Propósito de marca / Ativismo (Brand Purpose / Activism) Smarties Brazil Finalist
Natalversário não tem graça Amazon Amazon AlmapBBDO Brazil Impacto imediato/Promoção (Instant Impact/Promotion) Smarties Brazil Finalist
Old Parr - Vida Indomável Old Parr Diageo AlmapBBDO Brazil Marketing Omnicanal (Omnichannel Marketing) Smarties Brazil Finalist
Pedigree Caramelo Pedigree Mars AlmapBBDO Brazil 0 | Propósito de marca / Ativismo (Brand Purpose / Activism) | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Experiência de marca (Brand Experience) | Marketing de impacto social (Social Impact Mar Smarties Brazil Best in Show, Gold (2), Silver (2)
Precisamos falar de licença paternidade. De novo. O Boticario Grupo Boticário AlmapBBDO Brazil Marketing de impacto social (Social Impact Marketing) | Propósito de marca / Ativismo (Brand Purpose / Activism) Smarties Brazil Bronze, Finalist
Selton Mello, Cliente Propaganda Bradesco Banco Bradesco Banco Bradesco AlmapBBDO Brazil Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) Smarties Brazil Finalist
Smirnoff Ice: Smirnoff é Ice. Ice é Smirnoff Smirnoff Diageo AlmapBBDO Brazil Experiência de marca (Brand Experience) | Lançamento de produto e/ou serviço (Product and/or Service Launch) Smarties Brazil Finalist (2)
Tanqueray - 3, 2, 1...It's Showtime! Tanqueray Diageo AlmapBBDO Brazil Experiência de marca (Brand Experience) | Marketing em redes sociais (Social Media Marketing) Smarties Brazil Finalist (2)
Tera: the grand entrance Volkswagen Volkswagen Group AlmapBBDO Brazil Lançamento de produto e/ou serviço (Product and/or Service Launch) | Marketing Omnicanal (Omnichannel Marketing) Smarties Brazil Finalist (2)