Top Agency Networks Global 2025
VML
Overall rank
#9
Points
783.7
Awards won
43
Finalists
44
Best in Show
1
Gold
16
Silver
14
Bronze
12
Finalist
44
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Chimelong New Panda IP: “Sister Pig” Arrives! | Chimelong Group | Chimelong Group | VML Commerce | China | B.Marketing Impact | Smarties China | Bronze |
| If My Skin Can, Yours Can | Vaseline | Unilever | VML | Indonesia | Diversity and Inclusive Excellence | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Gold, Silver |
| LACTOGROW: Driving Result Thru Play | Latogrow | Nestle | VML | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Finalist |
| LACTOGROW: Unlocking Seamless Loyalty Journey | Latogrow | Nestle | VML | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Finalist |
| Vaseline Sunitizer | Vaseline | Unilever | VML | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Gold |
| Vaseline: Beauty Clinic in Your Pocket | Vaseline | Unilever | VML | Indonesia | Social Media Marketing | Innovative Use of AI in Advertising | Future Forward Technology Marketing | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement | Smarties Indonesia | Bronze (2), Finalist (3) |
| #GSafeTayo Entertainingly Serious Campaign | Gcash | Mynt | VML | Philippines | Brand Purpose / Activism | Smarties Philippines | Gold |
| Gapless Night | Okey | Eczacibasi Holding | VML | Turkey | Integrated E-commerce Innovation & Live Streaming | Smarties Europe | Finalist |
| MONOPOLY at McDonald’s X Knossi | McDonald's | McDonald's | Scholz & Friends | Germany | Brand Experience | Smarties DACH | Gold |
| (home)icide - eve gidince yas | Vodafone | Vodafone | VML | Turkey | Brand Purpose / Activism | Smarties Turkey | Bronze |
| Data Overage Protection Operation | Vodafone | Vodafone | VML | Turkey | Short or Long Form Video | Smarties Turkey | Finalist |
| Gapless Night | Okey | Eczacibasi Holding | VML | Turkey | Integrated E-commerce Innovation & Live Streaming | Smarties Turkey | Silver |
| Gercek Tenn Gercek His | Okey | Eczacibasi Holding | VML | Turkey | Short or Long Form Video | Product and / or Service Launch | Smarties Turkey | Silver, Finalist |
| Sıra Dışı Amerikan Araçları Şimdi Türkiye'de | Ford | The Ford Motor Company | VML | Turkey | Customer Journey Marketing - Lead Generation / CRM | Smarties Turkey | Finalist |
| Social Flavors | SuperFresh | Yıldız Holding | VML | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
| That's a Woman for Your | Vodafone | Vodafone | VML | Turkey | Diversity and Inclusive Excellence | Smarties Turkey | Silver |
| Volcano Demirel | Algida | The Magnum Ice Cream Company | VML | Turkey | Instant Impact / Promotion | Smarties Turkey | Silver |
| What’s in the fridge? | SuperFresh | Yıldız Holding | VML | Turkey | Instant Impact / Promotion | Smarties Turkey | Finalist |
| With 5.5G technology, dreams come true! | Vodafone | Vodafone | VML | Turkey | Future Forward Technology Marketing | Smarties Turkey | Silver |
| Yumoş Outdoor Effect | Yumoş | Unilever | VML | Turkey | Omnichannel Marketing | Brand Experience | Product and / or Service Launch | Smarties Turkey | Bronze, Finalist (2) |
| Yumoş Two Crazy Souls | Yumoş | Unilever | VML | Turkey | AI-Driven Creative Excellence | Smarties Turkey | Finalist |
| Yumoş Valentine's Days | Yumoş | Unilever | VML | Turkey | Brand Experience | Smarties Turkey | Finalist |
| (Un)deleted | Dove | Unilever | VML | Argentina | Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) | Experiencia de Marca (Brand Experience) | Smarties LATAM | Gold, Finalist |
| Historias de Reparación | Dove | Unilever | VML | Argentina | Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) | Marketing en Redes Sociales (Social Media Marketing) | Lanzamiento de Producto y/o Servicio (Product/Service Launch) | Activismo/Propósito de Marca (Bra | Smarties LATAM | Gold, Silver, Bronze, Finalist |
| Ludopatía Digital | Telefonica | Telefonica | VML | Argentina | Best in Show | Marketing Omnicanal (Omnichannel Marketing) | Activismo/Propósito de Marca (Brand Purpose/Activism) | Marketing de Impacto Social (Social Impact Marketing) | Data Insights / Contextual Marketing | Smarties LATAM | Best in Show, Gold (3), Finalist |
| Summer Experience by Fordi | Ford | The Ford Motor Company | VML | Argentina | Marketing Omnicanal (Omnichannel Marketing) | Customer Journey – Generación de Leads/CRM (Customer Journey Marketing – Lead Generation/CRM) | Smarties LATAM | Silver, Finalist |
| The Good Hacker | ICBC Argentina | Government of China | VML | Argentina | Experiencia de Marca (Brand Experience) | Activismo/Propósito de Marca (Brand Purpose/Activism) | Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) | Smarties LATAM | Silver, Bronze, Finalist |
| Todos los cuerpos son de verano | Dove | Unilever | VML | Argentina | Activismo/Propósito de Marca (Brand Purpose/Activism) | Marketing de Impacto Social (Social Impact Marketing) | Data Insights / Contextual Marketing | Smarties LATAM | Bronze, Finalist (2) |
| A BIC de Shakespeare | BIC | BiC | VML | Brazil | Excelência Criativa com Uso de IA (AI-Driven Creative Excellence) | Smarties Brazil | Gold |
| Nutren Senior: Construindo uma Categoria 50+ | Nutren | Nestle | VML | Brazil | Propósito de marca / Ativismo (Brand Purpose / Activism) | Diversidade e excelência inclusiva (Diversity & Inclusive Excellence) | Smarties Brazil | Finalist (2) |
| Outside Book: das telas para o sol. | Fruit-tella | Perfetti Van Melle | VML | Brazil | Experiência de marca (Brand Experience) | Smarties Brazil | Finalist |
| Promoção Nestlé Faz BBBem | Nestle | Nestle | VML | Brazil | Impacto imediato/Promoção (Instant Impact/Promotion) | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist (2) |
| Extraordinary Fords from America Now in Turkey | Ford | The Ford Motor Company | VML | Turkey | Customer Journey Marketing - Lead Generation / CRM | Smarties MEA | Finalist |
| What’s in the fridge? | SuperFresh | Yıldız Holding | VML | Turkey | Instant Impact / Promotion | Instant Impact / Promotion | Smarties MEA | Silver, Finalist |
| You Wonder Who Will Come Out of Some Vehicles | Ford | The Ford Motor Company | VML | Turkey | Short or Long Form Video | Smarties MEA | Finalist |
| Yumoş Outdoor Effect | Yumoş | Unilever | VML | Turkey | Omnichannel Marketing | Product and / or Service Launch | Omnichannel Marketing | Brand Experience | Product and / or Service Launch | Smarties MEA | Silver, Bronze, Finalist (3) |
| Yumoş Two Crazy Souls | Yumoş | Unilever | VML | Turkey | Real Time Marketing | AI-Driven Creative Excellence | Social Media Marketing | AI-Driven Creative Excellence | Smarties MEA | Silver, Finalist (3) |
| Yumoş Valentine's Days | Yumoş | Unilever | VML | Turkey | Brand Experience | Social Media Marketing | Brand Experience | Smarties MEA | Finalist (3) |
| LUX MY LIKE FIRST | Lux | Unilever | VML | Saudi Arabia | Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Smarties KSA | Finalist (2) |
| Fraud is no Fairytale | Standard Bank | Standard Bank Group | VML | South Africa | Brand Purpose / Activism | Cross Digital Media Marketing | Customer (CX) / User Experience (UX) & Design | Social Media Marketing | Smarties South Africa | Bronze (3), Finalist |
| How a UFO Cover-Up Sold Millions of Lunch Bars | Cadbury | Mondelez International | VML | South Africa | Creator / Influencer / Celebrity Marketing | Brand Experience | Social Media Marketing | Smarties South Africa | Gold (3) |
| Push Notification Strategy | Nando's | Nando's | VML | South Africa | Customer Journey Marketing - Lead Generation / CRM | Smarties South Africa | Silver |
| Real Beauty Generation | Dove | Unilever | VML | South Africa | Innovative Use of AI in Advertising | Brand Purpose / Activism | Diversity & Inclusion | Smarties South Africa | Gold (2), Silver |
| What would your money say about you? | Standard Bank | Standard Bank Group | VML | South Africa | Social Impact Marketing | Smarties South Africa | Finalist |
| Gercek Tenn Gercek His | Okey | Eczacibasi Holding | VML | Turkey | Short or Long Form Video | Product and / or Service Launch | Smarties X | Gold, Finalist |