Top Agency Networks Global 2025
IPG Mediabrands
Overall rank
#11
Points
508.2
Awards won
28
Finalists
37
Best in Show
0
Gold
5
Silver
10
Bronze
13
Finalist
37
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Esso Predicts Your Next Visit | ExxonMobil | ExxonMobil | UM | Singapore | Innovative Use of AI in Advertising | Smarties APAC | Bronze |
| MGxIPGMediabrandsxmediasmart - Multi Screen Impact | MG Motor | Government of China | IPG Mediabrands | India | Connected TV | Smarties APAC | Finalist |
| Amul becomes IPL's most agile superfan! | Amul | Gujarat Cooperative Milk Marketing Federation | Interactive Avenues | India | Real Time Marketing | Smarties India | Gold |
| Gangland Drama, Gen AI spells success for Mirzapur | Amazon Prime Video | Amazon | Interactive Avenues | India | AI-Driven Creative Excellence | Smarties India | Bronze |
| HOW BINGO KOREAN CHIPS WON OVER INDIAN GEN Z | Bingo! Potato Chips | ITC | Interactive Avenues | India | Product and / or Service Launch | Smarties India | Bronze |
| Nasha Mukt Forever: ₹30+ Cr Seized. ₹0 Spent. | Navi Mumbai Police | Government of India | Interactive Avenues | India | Small Budget, Big Impact | Smarties India | Silver |
| Zindagi Ko Yas Bol | Yas Island | Miral Asset Management | Initiative | India | Short or Long Form Video | Smarties India | Gold |
| #GSafeTayo Entertainingly Serious Campaign | Gcash | Mynt | UM | Philippines | Brand Purpose / Activism | Smarties Philippines | Gold |
| Angel All Purpose Creamer: Stirring Holiday Moments | Angel All Purpose Creamer | Century Pacific Food | Initiative | Philippines | Innovative Use of AI in Advertising | Smarties Philippines | Finalist |
| Nicorette - ’We Got You’ | Nicorette | Kenvue | UM | UK | Diversity and Inclusive Excellence | Smarties Europe | Bronze |
| Bosch x AdCubes In-Scene Campaign | Bosch | Robert Bosch Stiftung | Initiative | Turkey | Future Forward Technology Marketing | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Smarties Turkey | Bronze (2), Finalist |
| BYD - Build Your Data | BYD | BYD | UM | Turkey | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | AI-Powered Audience Engagement | Programmatic | Smarties Turkey | Silver, Finalist (3) |
| Şişecam - O'nun Yazdığı Filmler | Şişecam | Türkiye İş Bankası | IPG Mediabrands | Turkey | Short or Long Form Video | Smarties Turkey | Silver |
| Yepy - Yepyeni Performans | Yepy | Aksoy Group | UM | Turkey | Data Insights / Contextual Marketing | Customer Journey Marketing - Lead Generation / CRM | Innovative Use of AI in Advertising | Smarties Turkey | Gold, Finalist (2) |
| BYD - Build Your Data | BYD | BYD | UM | Turkey | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | AI-Powered Audience Engagement | Programmatic | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | AI-Powered Audience Eng | Smarties MEA | Silver (2), Bronze (2), Finalist (4) |
| Getir - Getir Arrived | Getir | Getir | UM | Turkey | Omnichannel Marketing | Smarties MEA | Finalist |
| 10 Million Smiles | Global Village | Government of United Arab Emirates | Magna | United Arab Emirates | Product and / or Service Launch | Smarties MENA | Finalist |
| Diriyah Season – TikTok Out of Phone | Diriyah Season | Government of Saudi Arabia | UM | United Arab Emirates | WEB 3.0 Technologies Marketing | Smarties MENA | Finalist |
| Entertain Your Cultural Curiosity | Diriyah Season | Government of Saudi Arabia | UM | Saudi Arabia | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties MENA | Bronze, Finalist |
| e& money Eidiya | e& money | Government of United Arab Emirates | Initiative | United Arab Emirates | Gaming, Gamification & E-Sports | Smarties MENA | Finalist |
| e& Wider Web | e& | Government of United Arab Emirates | Initiative | United Arab Emirates | Diversity and Inclusive Excellence | Smarties MENA | Finalist |
| Home of carefree friendship | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Cross Digital Media Marketing | Instant Impact / Promotion | Omnichannel Marketing | Social Media Marketing | Smarties MENA | Finalist (5) |
| Home to Seeing Differently | Meraas | Government of United Arab Emirates | Magna | United Arab Emirates | Social Impact Marketing | Smarties MENA | Finalist |
| New Balance Run Your Way | New Balance | New Balance | UM | United Arab Emirates | Brand Experience | Smarties MENA | Bronze |
| Noor Voice Activation ‘ Nakkah’ | Noor Oil | IFFCO | Initiative | United Arab Emirates | WEB 3.0 Technologies Marketing | Smarties MENA | Finalist |
| Ramadan Moments Made Interactive Sunny oil X Freej | Sunny Oil | IFFCO | Initiative | United Arab Emirates | WEB 3.0 Technologies Marketing | Smarties MENA | Finalist |
| Roll like Ryan Reynolds | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Instant Impact / Promotion | Short or Long Form Video | Social Media Marketing | Smarties MENA | Finalist (4) |
| Saving parents from, I'M BORED | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Short or Long Form Video | Social Media Marketing | Smarties MENA | Silver, Bronze, Finalist (2) |
| SeaWorld: Draw Me The Sea | SeaWorld Abu Dhabi | Miral Asset Management | Initiative | United Arab Emirates | Brand Experience | Smarties MENA | Silver |
| Shaq x Yas: What Can't We Do? | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Social Media Marketing | Smarties MENA | Silver, Finalist (2) |
| Social Synergy, Instant Sales | Jumeirah | Government of United Arab Emirates | Magna | United Arab Emirates | Real Time Marketing | Smarties MENA | Finalist |
| stc Kuwait eVouchers | stc | STC Group | UM | Kuwait | Programmatic | Smarties MENA | Silver |
| The Footlongest Crunch Series | Subway | Subway | Magna | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Smarties MENA | Finalist |
| Entertain Your Cultural Curiosity | Diriyah Season | Government of Saudi Arabia | UM | Saudi Arabia | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties KSA | Gold, Bronze |
| STC Bank: Banking Reimagined in Saudi Arabia | stc | STC Group | UM | Saudi Arabia | Integrated Ecommerce Innovation & Live Streaming | Product and / or Service Launch | Smarties KSA | Silver, Finalist |
| Old Mutual Two-Pot Retirement Digital Enablement | Old Mutual | Old Mutual | UM | South Africa | Omnichannel Marketing | Smarties South Africa | Bronze |