MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks Global 2025

Accenture Song

Overall rank

#30

Points

109.3

Awards won

6

Finalists

6

Region
Global
Network
Accenture
Best in Show 0
Gold 2
Silver 3
Bronze 1
Finalist 6

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Driving Conversations – CUPRA Redefines Customer Service CUPRA Volkswagen Group Accenture Song Germany Customer (CX) / User Experience (UX) & Design Smarties Europe Silver
Driving Conversations – CUPRA Redefines Customer Service CUPRA Volkswagen Group Accenture Song Germany Product and / or Service Launch Smarties DACH Finalist
Beefeater Gin: O Efeito Sabrina Beefeater Gin Pernod Ricard Droga5 Brazil Experiência de marca (Brand Experience) Smarties Brazil Finalist
Belos Ovos Cif Unilever Droga5 Brazil Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Marketing em redes sociais (Social Media Marketing) Smarties Brazil Bronze, Finalist
Dirty Mouth Cif Unilever Droga5 Brazil Marketing com tecnologias emergentes (Future Forward Technology Marketing) | Inovação em E-commerce Integrado & Live Streaming (Integrated Ecommerce Innovation & Live Streaming) | Impacto imediato/Promoção (Instant Impact/Promotion) | Marketing em redes s Smarties Brazil Gold, Silver (2), Finalist
SMUSIC Gagacabana Santander SMUSIC Santander Group Droga5 Brazil Marketing Omnicanal (Omnichannel Marketing) | Marketing em redes sociais (Social Media Marketing) | Experiência de marca (Brand Experience) Smarties Brazil Gold, Finalist (2)