Research & Insight | Page 8 | MMA / Marketing + Media Alliance

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Research & Insights

MMA Research enables marketers with the tools needed to adjust their investments to optimize and increase ROI.
Attribution
Data
MTA
Privacy

Executive Summary: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.
Released: 
May, 2019
Education Section: 
Best Practices, Educational Documents, Guidelines, Research, Trends Reports
Members Only
Attribution
Data

Publisher Data Sharing Practices

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Released: 
April, 2019
Education Section: 
Archive
Region: 
Global
Members Only
Attribution
MTA

Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

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According to the MMA’s most recent benchmarking survey of Multi-Touch Attribution (MTA) adoption, 40% of marketers currently employ MTA, and another 33% said they plan to do so within the next year.
Read the Press Release: 
Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era
Released: 
April, 2019
Education Section: 
Benchmark Studies, Educational Documents, Guidelines, Research

The State of Mobile in Rural Vietnam

In recent years, Vietnam has become an important market for businesses. In fact, the World Bank expects the country’s GDP to grow steadily at a rate of 6-7% in 2019 and 2020.

Released: 
March, 2019
Education Section: 
Benchmark Studies, Educational Documents
Region: 
APAC, Vietnam
Keywords: 
Advertisers, asia, audience recognition, digital advertising, ecommerce, Google, Location-based advertising, Marketing
Consumer Engagement
Creative Effectiveness
Social Media

Executive Summary: Neuroscience Research Overview

To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.

Released: 
March, 2019
Education Section: 
Creative Effectiveness, Research

Raconteur Future of Advertising 2019 (MMA London on page 11!)

Released: 
March, 2019
Education Section: 
Archive
Region: 
Europe, United Kingdom
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
Members Only
Attention and Cognitive Process in Mobile
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: Attention and Cognitive Process in Mobile

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Released: 
March, 2019
Education Section: 
Research
Multi Touch Attribution Marketer Survey (November 2018)
Attribution
Data
MTA

Multi Touch Attribution Marketer Survey (November 2018)

Released: 
November, 2018
Education Section: 
Archive
Region: 
Global

The State of The Industry: Mobile Marketing in the Turkey 2018

Released: 
December, 2018
Education Section: 
Archive
Region: 
Europe, Türkiye

The State of The Industry: Mobile Marketing in the MENA 2018

Released: 
December, 2018
Education Section: 
Archive
Region: 
Europe, MENA

The State of The Industry: Mobile Marketing in the EMEA 2018

Released: 
December, 2018
Education Section: 
Archive
Region: 
Europe

The State of The Industry: Mobile Marketing in the UK 2018

Released: 
December, 2018
Education Section: 
Archive
Region: 
Europe, United Kingdom

MMA Mobile Yearbook Latam 2018

Released: 
December, 2018
Education Section: 
Archive
Region: 
LATAM

UC Ads: How to Build Up A Closer Relationship Between New Products and Consumers

How to Build Up A Closer Relationship Between New Products and Consumers: 4 Essential Approaches in Go-To-Market Plans

Released: 
December, 2018
Education Section: 
Archive
Region: 
APAC
Keywords: 
customer engagement, Mobile Strategy Planning

MMA Mobile Report Colombia

Released: 
December, 2018
Education Section: 
Archive
Region: 
LATAM, Colombia

MMA Mobile Report Brazil

Released: 
December, 2018
Education Section: 
Archive
Region: 
LATAM, Brasil

MMA Mobile Report Argentina

Released: 
December, 2018
Education Section: 
Archive
Region: 
LATAM, Argentina

MMA Mobile Report Mexico

Released: 
December, 2018
Education Section: 
Archive
Region: 
LATAM, Mexico

Whitepaper - Cannes Creative Effectiveness & Innovation Insights

Released: 
December, 2018
Education Section: 
Archive
Region: 
Europe

Regional Insights (desk research)

Released: 
December, 2018
Education Section: 
Archive
Region: 
LATAM

Whitepaper Forum Argentina 2018

Released: 
December, 2018
Education Section: 
Archive
Region: 
LATAM, Argentina

Whitepaper Forum Brazil 2018

Released: 
December, 2018
Education Section: 
Archive
Region: 
LATAM, Brasil

Checking In: Use Cases for Location Data Beyond Geo-fencing

Case studies about Danone, Patrón, Swarovski and more will change how you employ location data
Released: 
December, 2018
Education Section: 
Best Practices, Definitions, Educational Documents, Guidelines, Perspectives
Brand Safety
Currency Measurement
Fraud

Brand Safety - Viewability and Fraud

THE IMPORTANT DISCUSSION ABOUT HOW BRANDS CAN PROTECT THEMSELVES ONLINE IS THE IMPETUS BEHIND THIS WHITE PAPER. OF 14 BURNING TOPICS THAT NEED TO BE ADDRESSED, WE HAVE CHOSEN THREE PRIORITIES FOR THIS STAGE OF THE DISCUSSIONS: BRAND SAFETY, VIEWABILITY AND AD FRAUD.

Released: 
November, 2018
Education Section: 
Educational Documents
Region: 
Europe, South Africa

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