Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased …
Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question…
The AI Marketing Maturity Study in Partnership with EY, showcases the extent to which brands and marketers are integrating AI across Creative &…
The Modern Marketing Reckoner 2026 is MMA India & WPP Media’s flagship industry report. Now in its 6th edition. This year, it is built around a…
MMA SMARTIES Unplugged Indonesia 2026 Booklet is a practical guide to what award-winning marketing looks like today, bringing together the campaigns, …
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable …
The CMO’s Guide to Growth Hacking will explore the multiple levers of marketing where hacking could yield growth for brands and businesses. The re…
The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the tea…
MMA SMARTIES AWARDS Celebrating Innovation and Creative Effectiveness The only innovation award that recognizes leaders, brands, agencies, and…
Brand Safety & MarTech (BSMT) 2025 Industry Report serves as a pivotal vital guide for marketers and advertisers to navigate the dynamic digital l…
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