MMA Free Webinar Series

The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.

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Fundamentals of AI & Power Context + Personas

Mar 30, 2026 · Global

Understanding AI’s strengths and weaknesses so you can harness AI’s power.

Members Only

Agents

Mar 31, 2026 · Global

Hands-on with RAG Agents, GEMS and Custom GPTs to build useful agents fast.

Members Only

Agentic Workflows & Evaluations

Apr 1, 2026 · Global

Hands-on with creating agents with triggers and schedules to take bounded actions.

Members Only

Moving beyond the individual agent to a team of specialists. We explore how to network a "Data Analyst Agent," a "Persona Agent," and a "Creative Agent" into a single loop, utilizing the network effect to drive ROI and consistency.

Members Only

The Future of Work in Marketing

Apr 3, 2026 · Global

Redefining the marketer's role from "content creator" to "system orchestrator." We wrap up the week by focusing on AI governance, the "Editor-in-Chief" mindset, and how to scale these systems into a production-grade enterprise workforce.

Built to Report, Not to Drive: How Marketers Make Decisions (and What Separates the Top 30%)

Apr 8, 2026 · Global

Most Marketing Analytics Isn’t Driving Decisions. Is Yours?

New research from the Marketing + Media Alliance (MMA) and Marketbridge reveals a stark reality: most marketing teams have built analytics systems that explain performance but don’t improve it. Only ~30% of marketers consistently use data to make decisions. Join us to learn what they do differently.

We have several webinars this coming fall. Details and registration will open soon—sign up to receive our webinar emails to be the first to know about what resources we have available.

The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.

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The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.

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