Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Agency Network | Network | Region | Points |
|---|---|---|---|---|
| 1 | Mindshare Worldwide | Mindshare Worldwide | Global | 1607.2 |
| 2 | Dentsu Aegis Network | Dentsu Aegis Network | Global | 683.0 |
| 3 | GroupM | GroupM | Global | 484.7 |
| 4 | IPG Mediabrands | IPG Mediabrands | Global | 412.8 |
| 5 | MediaCom | MediaCom | Global | 397.1 |
| 6 | OMD Worldwide | OMD Worldwide | Global | 344.1 |
| 7 | Wunderman Thompson | Wunderman Thompson | Global | 306.3 |
| 8 | FCB | FCB | Global | 149.8 |
| 9 | Ogilvy | Ogilvy | Global | 143.2 |
| 10 | Universal McCann | Universal McCann | Global | 141.9 |
| 11 | Havas Media Group | Havas Media Group | Global | 132.9 |
| 12 | Alphabet | Alphabet | Global | 126.5 |
| 13 | Mullen Lowe Group | Mullen Lowe Group | Global | 119.8 |
| 14 | BBDO Worldwide | BBDO Worldwide | Global | 115.2 |
| 15 | Digitas | Digitas | Global | 109.9 |
| 16 | Leo Burnett | Leo Burnett | Global | 102.2 |
| 17 | Starcom | Starcom | Global | 98.5 |
| 18 | Havas Worldwide | Havas Worldwide | Global | 97.7 |
| 19 | Madison World | Madison World | Global | 96.4 |
| 20 | DPZ | DPZ | Global | 90.6 |
| 21 | Isobar | Isobar | Global | 86.9 |
| 22 | VMLY&R | VMLY&R | Global | 85.1 |
| 23 | Tribal Worldwide | Tribal Worldwide | Global | 77.5 |
| 24 | DDB Worldwide | DDB Worldwide | Global | 72.1 |
| 25 | McCann Worldgroup | McCann Worldgroup | Global | 71.8 |
| 26 | Global | 67.3 | ||
| 27 | Publicis Worldwide | Publicis Worldwide | Global | 64.9 |
| 28 | Grey | Grey | Global | 58.8 |
| 29 | Weber Shandwick | Weber Shandwick | Global | 54.2 |
| 30 | The&Partnership | The&Partnership | Global | 50.7 |
| 31 | Publicis Media | Publicis Media | Global | 50.4 |
| 32 | Mirum | Mirum | Global | 50.3 |
| 33 | PHD Worldwide | PHD Worldwide | Global | 46.5 |
| 34 | M&C Saatchi | M&C Saatchi | Global | 36.6 |
| 35 | R/GA | R/GA | Global | 35.0 |
| 36 | TBWA Worldwide | TBWA Worldwide | Global | 28.8 |
| 37 | Mobiclicks | Mobiclicks | Global | 24.5 |
| 38 | Stats Perform | Stats Perform | Global | 24.4 |
| 39 | Accenture Interactive | Accenture Interactive | Global | 24.0 |
| 40 | Telkomsel | Telkomsel | Global | 22.5 |
| 41 | Hakuhodo | Hakuhodo | Global | 20.0 |
| 42 | Ketchum | Ketchum | Global | 18.5 |
| 43 | Econocom Group | Econocom Group | Global | 17.1 |
| 44 | Spotify | Spotify | Global | 16.2 |
| 45 | CultureAlley | CultureAlley | Global | 16.0 |
| 45 | ZenithOptimedia | ZenithOptimedia | Global | 16.0 |
| 47 | Golin | Golin | Global | 15.0 |
| 48 | Mediaquest | Mediaquest | Global | 13.7 |
| 49 | Leo Digital Network | Leo Digital Network | Global | 13.6 |
| 50 | Moburst | Moburst | Global | 12.8 |
| 51 | Spark Foundry | Spark Foundry | Global | 12.3 |
| 52 | Publicis Machine | Publicis Machine | Global | 12.0 |
| 53 | Oracle | Oracle | Global | 9.1 |
| 54 | Lagardère Group | Lagardère Group | Global | 8.5 |
| 55 | Alarko Holding | Alarko Holding | Global | 8.0 |
| 55 | Cheil Worldwide | Cheil Worldwide | Global | 8.0 |
| 55 | DAZN Group | DAZN Group | Global | 8.0 |
| 55 | Definite | Definite | Global | 8.0 |
| 55 | King James Group | King James Group | Global | 8.0 |
| 60 | iProspect | iProspect | Global | 6.1 |
| 61 | MMS Communications SA | MMS Communications SA | Global | 6.0 |
| 62 | SPT | SPT | Global | 5.3 |
| 63 | Kinetic Worldwide | Kinetic Worldwide | Global | 5.2 |
| 64 | EOH | EOH | Global | 4.0 |
| 64 | MVV Group | MVV Group | Global | 4.0 |