AI | Page 9 | MMA / Marketing + Media Alliance

AI

AI
Consumer Engagement
Creator Economy
CX / Customer Experience
Marketing Growth
ROI

MMA Indonesia Modern Marketing Reckoner Report 2023

Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2024. It covers topics such as Artificial Intelligence (AI), Retail Media and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.

Released: 
November, 2023
Education Section: 
Best Practices, Creative Effectiveness, Perspectives, Research, Trends Reports
Region: 
APAC, Indonesia, Global

Vibes announces new AI engine for mobile marketing campaigns

Vibes, a 25-year-old marketing tech company founded in Chicago that was an early leader in using mobile messaging to reach and engage customers on behalf of major global brands, is now expanding its signature web-based campaign planning tool, the Vibes Platform, with artificial intelligence (AI) models trained on its vast trove of data.

Submitter's Company: 
Vibes
Member Mention: 
Vibes
News Type: 
Member Press Release
AI
B2B Marketing
Customer Lifecycle
Data
Programmatic

Teads Presenta Nuevas Soluciones Impulsadas por IA que Contribuyen al Éxito de Anunciantes y Publishers en Todo el Funnel

October 24, 2023
Member Company: 
Teads LATAM LLC

La plataforma global de medios omnicanal lanza un conjunto de soluciones que incluye Teads Conversions, una innovadora propuesta para la parte baja del funnel, Teads Data Suite impulsada por Inteligencia Contextual y Teads IA Creative Lab

AI

Data Maturity 2.0 - 2023 vs. 2021

We are thrilled to present our second report in collaboration with EY on the state of data maturity in business, unveiling key insights from over 100 companies.

Released: 
October, 2023
Education Section: 
Benchmark Studies, Research, Trends Reports
Region: 
Global

Intelligent Effectiveness: Measuring the ROI of AI on Optimization and Personalization

Over the last nine months, MMA’s Consortium for AI Personalization (CAP) has been running real-world experiments to apply AI and Machine Learning to digital advertising. Three studies have been completed with astonishing results. Two of the three studies had triple-digit gains, while the third showed no impact. Learn what worked and didn’t work in applying AI to digital advertising and hear from the CMOs and marketing practitioners involved in CAP about how these learnings have reshaped their marketing strategy.

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