To achieve better results, we must break the cycle of using the same tech in the same way.
The 2025 State of Personalization Report, published by MMA Global in collaboration with Monks provides a comprehensive analysis of how marketing…
Personalization has moved from promise to pressure. New research from the Marketing + Media Alliance, EY, and Monks reveals how leading brands are…
The State of AI in Marketing 2026 is a joint report by MMA and Decision Lab, surveying 143 marketing professionals across five Southeast Asian…
Collective Thinking. Clear Direction. Insights that move the Industry forward
Choosing the right AI vendor is one of the most consequential decisions a marketing team can make. This comprehensive evaluation template, developed…
Artificial intelligence isn't just a future trend—it's already reshaping consumer behavior at scale. New research from MMA Global and Kantar reveals h…
Collective Thinking. Clear Direction. Insights that move the Industry forward
With AI literacy now a legal requirement for most global brands under the EU AI Act and 62% of marketers citing lack of training as their top barrier…
Overview: Leverage AI to streamline persona mapping, content planning, and strategic workflows, enabling faster, data-driven marketing …
Roughly 60 CMOs rated their AI vision near 6 out of 10, while technology, governance, talent, agency partnerships, and workflows trailed at about 5.
MMA AI Adoption Study 25 | MEA is a joint study by MMA Academy and Kantar Insight exploring how organizations apply AI in Marketing and Customer E…
As marketing enters a transformative phase with AI agents advancing from copilots to autonomous teams, join MMA Global’s Responsible AI Innovation L…
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