To achieve better results, we must break the cycle of using the same tech in the same way.
In a world where fans don’t just watch the IPL but actively explore it through AI, a new layer of influence is shaping how brands are discovered, r…
The 2025 State of Personalization Report, published by MMA Global in collaboration with Monks provides a comprehensive analysis of how marketing…
The Modern Marketing Reckoner 2025-2026 Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, …
There is little disagreement that AI will reshape marketing, but thinking too narrowly about the technology can limit its value. The real opportunity…
A Practical Roadmap for Marketing Organizations. Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this…
Choosing the right AI vendor is one of the most consequential decisions a marketing team can make. This comprehensive evaluation template, developed…
Brand Safety & MarTech (BSMT) 2025 Industry Report serves as a pivotal vital guide for marketers and advertisers to navigate the dynamic digital l…
ISM includes paid and organic promotion in traditional search, as well as new, AI-based mechanisms.
Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question…
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
MMA SMARTIES Unplugged Indonesia 2026 Booklet is a practical guide to what award-winning marketing looks like today, bringing together the campaigns, …
The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the tea…
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