Better Personalization without Cookies

Related Content

Document

Jul 9, 2024
Marketing AI Risk Evaluation Framework

The Marketing AI Risk Evaluation Framework guides businesses in assessing and managing risks associated with AI in marketing. It addresses key risk…
Document

Jul 9, 2024
Generative AI Governance Framework for Marketing

As generative AI increasingly transforms marketing practices, organizations need robust governance frameworks to harness its potential responsibly.…
Document

Mar 1, 2024
[Indonesia] State of AI in Marketing

In the dynamic realm of global marketing and advertising, Artificial Intelligence (AI) has evolved from a technological shift to a strategic…
Document

Aug 27, 2025
Navigating the GenAI Landscape

A Practical Roadmap for Marketing Organizations. Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this…
Document

Jun 5, 2024
MMA Indonesia Brand Safety & MarTech Report 2024

Present you the release of awaited Annual Report: Brand Safety and Martech 2024. This report unfolds how AI revolution, brand building, campaign, …
Document

May 6, 2025
MMA Brand Safety & MarTech Industry Report Indonesia 2025

Brand Safety & MarTech (BSMT) 2025 Industry Report serves as a pivotal vital guide for marketers and advertisers to navigate the dynamic digital l…
Document

Jul 9, 2024
Marketing AI Implementation Checklist

The Marketing AI Implementation Checklist is a comprehensive guide for responsibly integrating AI into marketing strategies. It covers 13 key areas,…
Document

Sep 22, 2025
The Quick Commerce Playbook

The Quick Commerce Playbook India 2025 is designed as a definitive guide for brands, businesses, and investors navigating India’s fast-evolving Q-…
Document

Oct 1, 2025
Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
Document

Mar 13, 2025
Get Your SHEconomy Right: MMA India Challenges Gendered Marketing Narratives

In a world where women drive 70-80% of consumer purchases, why do so many brands still reduce them to stereotypical, ‘…
Document

Jun 13, 2024
Debunking the Short and Long-Term Myth of Marketing

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and…
Document

Jan 30, 2024
A new model for optimal advertising impression allocation across consumer segments

With conflicting recommendations and marketer practices about advertising impression allocation approaches (ie ‘the media strategy’), from approaches …

Better Personalization without Cookies

Related Content

Document

Marketing AI Risk Evaluation Framework

Document

Generative AI Governance Framework for Marketing

Document

[Indonesia] State of AI in Marketing

Document

Navigating the GenAI Landscape

Document

MMA Indonesia Brand Safety & MarTech Report 2024

Document

MMA Brand Safety & MarTech Industry Report Indonesia 2025

Document

Marketing AI Implementation Checklist

Document

The Quick Commerce Playbook

Document

Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Document

Get Your SHEconomy Right: MMA India Challenges Gendered Marketing Narratives

Document

Debunking the Short and Long-Term Myth of Marketing

Document

A new model for optimal advertising impression allocation across consumer segments

Get News from the Alliance

What We Do

How to Engage

More

Join the Alliance