Economic uncertainty is accelerating value-seeking behaviors—more cross-shopping, stronger private-label interest, and growth at discount and club formats. InMarket will share new insights from a Nov–Dec 2025 survey of 4,168 U.S. adults and translate them into audience, messaging, channel, and measurement moves you can make now. They will introduce a practical Most Valuable Customers (MVC) lens—high-frequency category buyers segmented by brand share—and show you:
The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of marketing to reach and engage with consumers in all marketing channels. Gain recognition worldwide and be counted amongst the best in the marketing community. The SMARTIES recognizes country winners, regional winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories.
