Global | MMA / Marketing + Media Alliance

Global

MMA EMEA SMARTIES 2021 Effective Entry Insights

Released: 
July, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Europe, United Kingdom, Global
From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
Sunder Balasubramanian
MMA India Board Member; Chief Marketing Officer
Myntra
“

IMPACT India 2026 - Speaker

Fantastic day at MMA Impact yesterday. Engaging sessions with many MMA board members, and deep conversations. Highlights for me were the speaker sessions of Manish Tiwary, Kannan Sitaram and Vivek Gambhir. Great to hear those perspectives from industry stalwarts. Really well planned and organised.

”

Meet me at Riyadh

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Xapads Strengthens Global Performance Leadership with Guénolé Le Gall

Xapads Media has appointed Guénolé Le Gall as its Global Head of Performance, as the company doubles down on AI-driven programmatic strategies to meet growing demand for measurable, outcome-led advertising across markets.

As brands shift toward performance-driven advertising across Connected TV (CTV), mobile, and the open web, the need for unified, cross-channel execution is growing. This shift is driving Xapads to further strengthen its performance capabilities.

News Type: 
MMA Press Release

Awards & Recognition

Across data-driven marketing, AI innovation, and industry leadership, the work advanced through Marketing + Media Alliance, and by its members, keeps earning top honors. From the Globee® Pioneers Awards to The ESOMAR Awards and the Digiday AI Awards, below is the recognition MMA has received.
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Madhur Goswami
General Manager Marketing
Tata Communications
“

Thanks team MMA India for having me, and for the superb show. Kudos!

”

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