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We've been doing a lot of good work around marketing org design, future of marketing, obviously a significant focus on AI, to help marketers continue to navigate forward.
Andrea Brimmer
Chief Marketing and Public Relations Officer
Ally Financial
To me, there really is no other place that is adding the amount of rigor to marketing that the MMA is… We tackle the biggest opportunities and challenges in the industry—all with the purpose of helping marketers create more value.
Norman De Greve
SVP & Chief Marketing Officer
General Motors

MMA Vietnam: Member Plus 2

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Perfetti Van Melle India’s Director Marketing, Gunjan Khetan joins Advisory Board of MMA in India

September 2, 2025

MMA Global India announced the appointment of Gunjan Khetan, Director Marketing at Perfetti Van Melle India, to its Advisory Board. This appointment reflects Khetan’s significant contributions to advancing the marketing landscape in India. With over 800 member companies worldwide, MMA Global brings together marketers, martech, and media organizations to collaboratively shape the future of marketing while delivering growth in the present.

Attention Advantage

August 28, 2025

Attention Advantage

August 28, 2025
Whitepaper

Navigating the GenAI Landscape

A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
AI

Navigating the GenAI Landscape

A Practical Roadmap for Marketing Organizations. Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. This white paper, based on a comprehensive study conducted by the MMA/MarCaps partnership (n=521) and interviews with leading CMOs, explores the challenges and opportunities inherent in GenAI adoption. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact. Our research reveals key differentiators of leading firms, emphasizing the critical role of a need-case-driven approach, robust organizational capabilities, and a structured roadmap for navigating GenAI deployment.
Released: 
August, 2025
File Size: 
7.5 MB
Education Section: 
Guidelines
Region: 
Global

Rainmaker Services (Pty) Ltd

JCDecaux India partners with VIOOH to unlock programmatic DOOH targeting business travellers at India's fastest-growing transport hubs

August 26, 2025

JCDecaux India, a subsidiary of the world’s leading outdoor advertising company, announced new programmatic advertising inventory available through its partnership with VIOOH