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Mediaplus House of Communication

LiveRamp

Platformance Mena Marketing Management LLC

MIDIOS, nueva agencia de medios offline de YPF

Midios, ha sido seleccionado por YPF como su nueva agencia de medios off tras un riguroso proceso de licitación en el que participaron destacadas agencias del sector.

YPF, la empresa líder en energía de Argentina y las más importantes del país, confió en Midios para desarrollar y gestionar su estrategia de medios offline. Esta designación representa un reconocimiento al expertise y trayectoria de Midios en la planificación y compra de medios, consolidando su posición como un referente en la industria.

News Type: 
Member Press Release

GumGum UK Ltd.

Bilyoner Interaktif Hizmetler A:S

Making the Most of Your MMA Global Benefits

Wednesday, March 5, 2025 - 12:00pm to 12:30pm EST

Are you new to MMA Global membership, considering membership, or a longtime member wanting to maximize the value of your membership? Then join Stephen Wellman as he presents an overview of MMA Global’s member benefits, share best practices for engagement, and answer your questions live.
Region: 
Global
Speakers: 
Stephen Wellman
Vice President, Membership
MMA Global
Watch the Webinar:

Report : Consumer Behaviour Using Connected TV

Xapads recently launched a CTV report in collaboration with YouGov. This CTV report, backed by extensive research and data analysis, offers marketers valuable insights into viewer preferences, habits, and expectations during key occasions like Ramadan and beyond.

Highlighting trends in CTV consumption equips brands with the tools to refine their advertising strategies for enhanced reach and engagement. The findings of this CTV report have been derived from a detailed survey conducted by YouGov, examining the attitudes and behaviors of CTV users. 

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Consumer Behaviour Using Connected TV Report
Consumer Engagement

Empowering Marketers with Insights into Connected TV Audience Behaviour

January 27, 2025

Xapads recently launched a transformative Connected TV (CTV) report in collaboration with YouGov. It is set to revolutionize how marketers engage with audiences in the rapidly evolving landscape of streaming advertising.

11 Industry Leaders Decode Digital Media’s Future: AI, Retail Media, and 2025 Trends

January 27, 2025

The era of ‘Do It For Me’ will replace ‘Show Me Everything’ as AI simplifies personalization and more - said one of the participating speakers.