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Team Reactivate

Ocean Spray Cranberries

Time to Retire the CMO Title?

June 27, 2025

8 Truths from MMA India’s Boardroom Reset

At MMA Global India’s recent board meeting - held in-person after Day 2 of IMPACT India 2025 - senior leaders from Amazon, Nestlé, Kotak, Jubilant, HP, Domino’s, Accenture, and more engaged in a high-stakes conversation: Is the CMO title broken? And what comes next? In this special feature, we decode 8 bold signals from the boardroom on why the CMO’s relevance, remit, and reputation must be redefined.

Capturing Gen Z's Attention: New Strategies for Authentic Engagement

Tuesday, July 15, 2025 - 7:30am to 8:00am EDT

Social Media

In partnership with BAMM Global, Meta uncovered critical insights into how Gen Z's social media habits are shifting—and what marketers need to do now to stay ahead. Leveraging qualitative and quantitative research across the US, UK, Brazil, Japan, and Germany, they pinpointed key trends that redefine connection, culture, and commerce for this influential audience.

How can you leverage these findings to improve your marketing to Gen Z? Join us for an MMA Global Future of Marketing Solutions webinar, in partnership with Meta and BAMM Global.

Region: 
Global
Speakers: 
Gareth Price
Marketing Strategist - Global Clients
Meta
Anuja Gupta
Strategy Director
BAMM Global
Webinar Partner:
Watch the Webinar:

AI at the Core of Omni-Channel

June 17, 2025

Authored by: Raahul Seshadri, Director – AI & Tech, WebEngage

2024 Nielsen One Ads Meta Analysis: Key Trends in Digital Advertising

June 17, 2025

As digital advertising continues to evolve, the 2024 Nielsen One Ads Meta Analysis reveals critical insights into campaign effectiveness, audience targeting, and optimization strategies. Based on extensive measurement across multiple publishers and platforms, the analysis highlights the following trends:

ShowHeroes SE

Kargo CTV Ads Capture & Hold Viewer Attention

TVision, a leader in television measurement and audience attention data, partnered with Kargo to examine the performance of all CTV ad units between Q4 2024 and Q1 2025. The data shows Kargo's success in commanding and holding viewer attention. TVision and Kargo will present the results of this study, as well as their perspective and insights on custom CTV  ad measurement at ARF Attention, June 5, 2025.