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[PRESS RELEASE] Data-Driven Future: Lessons from MMA’s LinkedIn Café on AI Readiness and CX Transformation

November 27, 2024

As organizations across industries navigate the growing impact of AI, the importance of data readiness has become indisputable.

Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth

Wednesday, February 12, 2025 - 12:00pm to 1:00pm EST

Attribution
This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement challenges that marketers face today. Learn how innovative metrics, tools, and data integration techniques can quantify the impact of brand on long-term growth. With practical advice and a roadmap for implementation, this webinar is tailored for analytics, media, and brand professionals looking to improve their measurement frameworks and make smarter allocation decisions.
Region: 
Global
Speakers: 
Joel Rubinson
MMA MTA Expert & President
Rubinson Partners, Inc.
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Marc Vermut
VP, The Knowledge Lab
TransUnion
Webinar Sponsor:
Watch the Webinar:

AI Agents in Marketing: Navigating Hype, Risk, and Opportunity

Thursday, December 12, 2024 - 1:00pm to 2:00pm EST

AI

As marketing enters a transformative phase with AI agents advancing from copilots to autonomous teams, join MMA Global’s Responsible AI Innovation Lab for an executive-level exploration of this pivotal shift. While vendors promise full autonomy, less than 1% of enterprises are successfully deploying AI agents today. This webinar cuts through the hype to provide practical guidance on responsible implementation.

Alec Foster, RAIL’s lead and MMA’s Responsible AI Lead, will decode:

Understanding the Current State

Region: 
Global
Speakers: 
Alec Foster
Chief Prompt Engineer & Responsible AI Lead, MMA Global, MSt AI Ethics,
University of Cambridge
Watch the Webinar:
Data

Retail Media 2.0 - Moving Up The Funnel

Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion. In the era of Retail Media 2.0, the focus has shifted from a narrow emphasis on search-driven e-commerce to a more holistic, full-funnel approach that leverages the wealth of first-party shopping and streaming signals to power impactful advertising solutions.

 

Released: 
November, 2024
Education Section: 
Best Practices, Guidelines, Research, Trends Reports
Region: 
APAC, India, Global
Keywords: 
2024

POSSIBLE 2025

Global
April 28-30, 2025 / Fontainebleau, Miami
 add to calendar

RealMinds Reklam Hizmetleri A.S.

B2B Marketing
Consumer Engagement
Customer Lifecycle
CX / Customer Experience
Marketing Growth
ROI

MMA Indonesia Modern Marketing Reckoner 2024 Report

The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable business solutions for 2025, leveraging new technologies and adapting to evolving consumer trends to reach ultimate business goals. By embracing the strategies and recommendations outlined in this report, companies can set themselves apart in a competitive market and lead with vision and agility. 

Released: 
November, 2024
Region: 
APAC, Indonesia, Global

Kantar Study - Trendspotting among Winning Entries 2024

Marketing today has become an experiential learning discipline. It has moved away from books, classrooms and meeting rooms to test & learn sandboxes, where you learn through trial and error. India’s digital ecosystem offers the courageous Indian marketer a highly responsive test & learn environment at scale. Learn what the best marketers have learned from their experiments and how that is changing legacy marketing paradigms. 

Released: 
November, 2024
Region: 
Global