AI | MMA / Marketing + Media Alliance

AI

 NEW

The game has changed. So has discovery.

Fans aren't just watching IPL 2026, they're asking AI about it. In Partnership with OptimizeGEO, MMA India presents the IPL 2026 AI Brand Visibility Tracker: the first-of-its-kind study decoding how India's top brands show up across ChatGPT, Gemini, Perplexity, and Google AI Overview — tracked daily, from March 28 through the end of the season.

What You Get

Released: 
November, 2023
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Rocket Lab, el App Growth Hub con base en América Latina, se une a MiQ para acelerar su expansión internacional, con foco en Asia-Pacífico y mercados emergentes donde el mobile es el canal dominante.

De México al mundo

News Type: 
ISM includes paid and organic promotion in traditional search, as well as new, AI-based mechanisms.
Released: 
March, 2026
File Size: 
66 KB
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MMA AI Adoption Study 25 | South Africa, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in South Africa are adopting AI across Marketing and Customer Experience (CX).

Released: 
February, 2026
File Size: 
8.06MB
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MMA AI Adoption Study 25 | MENA, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in MENA are adopting AI across Marketing and Customer Experience (CX).

Released: 
February, 2026
File Size: 
8.06MB
Education Section: 

Test. Prove. Scale. Winning Value-Driven Growth in 2026

Mar 26, 2026 · Global

Economic uncertainty is accelerating value-seeking behaviors—more cross-shopping, stronger private-label interest, and growth at discount and club formats. InMarket will share new insights from a Nov–Dec 2025 survey of 4,168 U.S. adults and translate them into audience, messaging, channel, and measurement moves you can make now. They will introduce a practical Most Valuable Customers (MVC) lens—high-frequency category buyers segmented by brand share—and show you:

Members Only

The Future of Work in Marketing

Apr 3, 2026 · Global
Redefining the marketer's role from "content creator" to "system orchestrator." We wrap up the week by focusing on AI governance, the "Editor-in-Chief" mindset, and how to scale these systems into a production-grade enterprise workforce.
Members Only

Multi-Agent Networks

Apr 2, 2026 · Global
Moving beyond the individual agent to a team of specialists. We explore how to network a "Data Analyst Agent," a "Persona Agent," and a "Creative Agent" into a single loop, utilizing the network effect to drive ROI and consistency.
Members Only

Agents

Mar 31, 2026 · Global
Hands-on with RAG Agents, GEMS and Custom GPTs to build useful agents fast.

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