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The AI Upskilling Playbook: A Framework for Enterprise AI Training
Members Only

The AI Upskilling Playbook: A Framework for Enterprise AI Training

Aug 27, 2025 · Global

With AI literacy now a legal requirement for most global brands under the EU AI Act and 62% of marketers citing lack of training as their top barrier to AI adoption, organizations need systematic approaches to upskilling that deliver immediate value while ensuring compliance. Join MMA Global's Alec Foster as he shares the AI Mastery framework that has transformed AI adoption across MMA Global. Drawing from internal rollouts and work with the world's largest brands, we will share a framework that transforms this legal obligation into an opportunity for measurable business impact.

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Alec Foster
Video & CTV in 2025: Unlocking an Emerging Strategic Powerhouse

Video & CTV in 2025: Unlocking an Emerging Strategic Powerhouse

Sep 17, 2025 · Global

Discover how today’s marketers are reshaping their strategies—and what’s still holding them back.

Join Vassilis Bakopoulos (SVP, Head of Industry Research, MMA Global) and Neala Brown (SVP Strategy & Insights, Teads) as they unveil findings from the 2025 State of Video & CTV Survey, conducted with over 100 senior marketers. Michelle Alfano with Ally Financial, Rose Stark with Choice Hotels International, and Doree Speidel with Dave.com will join to offer perspectives from their work.

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Vassilis Bakopoulos Neala Brown Michelle Alfano +2

Yango Ads debuts "Points of Growth", a podcast unpacking what’s next in adtech

In the AdTech world, which is full of a constant stream of new platforms, strategies, and acronyms, Yango Ads is throwing its hat into the ring with a new podcast

Submitter's Company: 
Yango Ads
News Type: 
Member Press Release
AI

Marketing AI Tech Vendor Evaluation Template

Choosing the right AI vendor is one of the most consequential decisions a marketing team can make. This comprehensive evaluation template, developed by MMA Global’s AI Leadership Think Tank (ALTT), provides a structured framework for assessing AI technology vendors across 13 critical dimensions — from business alignment and technical capabilities to responsible AI practices and procurement readiness. Download it and make it your own.
Released: 
February, 2026
Region: 
Global

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