AI | Page 2 | MMA / Marketing + Media Alliance

Members Only

Fundamentals of AI & Power Context + Personas

Mar 30, 2026 · Global

Understanding AI’s strengths and weaknesses so you can harness AI’s power.

Marketing Organization

MMA AI Adoption Study 25 | Türkiye

MMA AI Adoption Study 25 | Türkiye, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in Türkiye are adopting AI across Marketing and Customer Experience (CX).

Released:

February, 2026

File Size:

8.06MB

Education Section:

Benchmark Studies, Research

Region:

Middle East & Africa, Türkiye

Keywords:

AI, report, MMA MEA, Türkiye

Marketing Organization

MMA AI Adoption Study 25 | MEA

MMA AI Adoption Study 25 | MEA is a joint study by MMA Academy and Kantar Insight exploring how organizations apply AI in Marketing and Customer Experience (CX) across Türkiye, MENA, and South Africa.

Released:

February, 2026

File Size:

8.06MB

Education Section:

Benchmark Studies, Guidelines, Research, Trends Reports

Region:

Middle East & Africa

Keywords:

AI, report, MMA MEA, Türkiye, South Africa, MENA, 2025

MMA Indonesia Think Tanks

Be a part of local councils & participate in the pioneering efforts to shape the future of marketing & enable best practices with your peers, experts & thought leaders.

Page

From Campaigns to Business Value: How AI Will Transform Marketing

There is little disagreement that AI will reshape marketing, but thinking too narrowly about the technology can limit its value. The real opportunity lies in AI's ability to help CMOs reinvent their entire operating model in marketing to generate more profitable growth and enterprise value.

Released:

December, 2025

File Size:

3.8 MB

Education Section:

Research

Region:

Global

From Campaigns to Business Value: How AI Will Transform Marketing

Jan 21, 2026 · Global

AI is fundamentally redefining how marketing drives growth and enterprise value. Yet many marketing organizations remain stuck in early-stage experimentation—pilots, fragmented tools, and efficiency plays that don’t add up to system-wide impact.

Watch Now

The State of Personalization

The 2025 State of Personalization Report, published by MMA Global in collaboration with Monks provides a comprehensive analysis of how marketing leaders are navigating personalization’s complexities and charting its future. Drawing insights from over 115 senior marketing executives at large, established companies, this report captures a holistic view of personalization: its adoption, execution (manual vs. automated), measurement challenges, leadership dynamics, and evolving trends in content personalization.

Released:

November, 2025

File Size:

5 MB

Education Section:

Guidelines, Perspectives, Research

Region:

Global

B2B Marketing

Consumer Engagement

Creative Effectiveness

CX / Customer Experience

Marketing Growth

MMA Modern Marketing Reckoner 2025-2026 Industry Report Indonesia

The Modern Marketing Reckoner 2025-2026 Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, technological disruption, and shifting consumer values. This edition goes beyond operational efficiency to explore how marketing drives business growth, long-term brand equity, and societal impact. It examines the evolution of leadership in marketing, emphasizing the role of CMOs and brand custodians as key drivers of growth and transformation.

Released:

December, 2025

Education Section:

Best Practices, Creative Effectiveness, Educational Documents, Perspectives, Research, Trends Reports

Region:

APAC, Indonesia, Global

Keywords:

AI, AI in marketing, Next Generation Consumers, Customer Behaviours, Indonesia