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MMA AI Adoption Study 25 | MEA

MMA AI Adoption Study 25 | MEA is a joint study by MMA Academy and Kantar Insight exploring how organizations apply AI in Marketing and Customer Experience (CX) across Türkiye, MENA, and South Africa.

Released: 
February, 2026
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Guidelines, Research, Trends Reports
Region: 
MEA
Keywords: 
AI, report, MMA MEA, Türkiye, South Africa, MENA, 2025
AI

From Campaigns to Business Value: How AI Will Transform Marketing

There is little disagreement that AI will reshape marketing, but thinking too narrowly about the technology can limit its value. The real opportunity lies in AI's ability to help CMOs reinvent their entire operating model in marketing to generate more profitable growth and enterprise value.
Released: 
December, 2025
File Size: 
3.8 MB
Education Section: 
Research
Region: 
Global
AI

The State of Personalization

The 2025 State of Personalization Report, published by MMA Global in collaboration with Monks provides a comprehensive analysis of how marketing leaders are navigating personalization’s complexities and charting its future. Drawing insights from over 115 senior marketing executives at large, established companies, this report captures a holistic view of personalization: its adoption, execution (manual vs. automated), measurement challenges, leadership dynamics, and evolving trends in content personalization.

Released: 
November, 2025
File Size: 
5 MB
Education Section: 
Guidelines, Perspectives, Research
Region: 
Global
AI
B2B Marketing
Consumer Engagement
Creative Effectiveness
CX / Customer Experience
Marketing Growth

MMA Modern Marketing Reckoner 2025-2026 Industry Report Indonesia

The Modern Marketing Reckoner 2025-2026 Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, technological disruption, and shifting consumer values. This edition goes beyond operational efficiency to explore how marketing drives business growth, long-term brand equity, and societal impact. It examines the evolution of leadership in marketing, emphasizing the role of CMOs and brand custodians as key drivers of growth and transformation.

Released: 
December, 2025
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents, Perspectives, Research, Trends Reports
Region: 
APAC, Indonesia, Global
Keywords: 
AI, AI in marketing, Next Generation Consumers, Customer Behaviours, Indonesia
AI
Data

A.I on Vietnam Social Media

How Vietnam Talks, Thinks, and Adopts A.I.
Released: 
August, 2025
File Size: 
7.5 MB
Education Section: 
Benchmark Studies, Creative Effectiveness, Educational Documents
Region: 
APAC, Vietnam
The State of Consumer AI

The State of Consumer AI

Oct 15, 2025 · Global

Artificial intelligence isn't just a future trend—it's already reshaping consumer behavior at scale. New research from MMA Global and Kantar reveals how people across generations are weaving AI into their daily lives, from shopping and creativity to personal expression and decision-making.

Marketers are facing a pivotal moment: consumers are adopting AI faster than many brands. Join this exclusive webinar to understand the real state of consumer AI and what it means for your marketing strategies today.

Watch Now
Vassilis Bakopoulos Shepherd Laughlin Maria Amenta +2

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