MEA | MMA / Marketing + Media Alliance

MEA

Wednesday, June 17, 2026
Tuesday, February 10, 2026

Full-funnel CTV campaign drives 1.07 million impressions and bridges awareness to online purchase through a cross-device strategy

Submitter's Company: 
ArabyAds
Member Mention: 
News Type: 

Heartful Brands

Not Just Another Agency (Pty) Ltd

Home Centre, a leading furniture and home furnishings retailer in the Middle East, North Africa, and the Indian subcontinent, partnered with ThePubverse by ArabyAds to activate a Connected TV (CTV) advertising campaign during Ramadan 2025. The campaign focused on driving awareness for new product launches, engaging premium audiences in Saudi Arabia through immersive, tech-enabled experiences on the largest screen in the home.

Member Mention: 

Pages