MEA | MMA / Marketing + Media Alliance

MEA

 NEW
2026 SMARTIES Submission Guide

The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of marketing to reach and engage with consumers in all marketing channels. Gain recognition worldwide and be counted amongst the best in the marketing community. The SMARTIES recognizes country winners, regional winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories.

Released: 
February, 2026
 NEW

MMA AI Adoption Study 25 | Türkiye, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in Türkiye are adopting AI across Marketing and Customer Experience (CX).

Released: 
February, 2026
File Size: 
8.06MB
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 NEW

MMA AI Adoption Study 25 | MEA is a joint study by MMA Academy and Kantar Insight exploring how organizations apply AI in Marketing and Customer Experience (CX) across Türkiye, MENA, and South Africa.

Released: 
February, 2026
File Size: 
8.06MB
Region: 
 NEW

Advancing Knowledge.

Empowering Our Community. Shaping the Future of Marketing.

As part of MMA Academy’s ongoing commitment to elevate the marketing and media ecosystem, we are proud to launch the

MMA Academy Whitepaper Series: A curated collection of expert contributions designed to foster shared learning, encourage dialogue, and advance industry-wide understanding of emerging opportunities and challenges.

Released: 
February, 2026
File Size: 
4.6 MB
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Influencer Marketing in the UAE: Are You Compliant?

Feb 11, 2026 · Global

The UAE’s new Media Regulation Law now explicitly covers creators, influencers, and online advertising. This webinar provides a practical guide to licensing, advertiser permits, disclosures, content standards, and enforcement under the UAE’s new Media Regulation framework.

Annibale D’Addario

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