Welcome to the State of AI in Marketing in Germany report, an in-depth exploration of how artificial intelligence (AI) is reshaping the marketing landscape in one of Europe’s leading economies. In partnership with Kantar, this report analyses current trends, challenges, and opportunities surrounding AI adoption in marketing across Germany.
AI is transforming marketing, but responsible implementation is crucial for your brand’s reputation and your customers’ trust. This webinar, presented by the newly launched Responsible AI Innovation Lab (RAIL) at MMA Global, gives you the actionable strategies you need to leverage AI ethically and effectively.
Join Alec Foster, RAIL’s lead and MMA’s Responsible AI Subject Matter Expert, to:
Journey to Aurora, a land run by robots and AI, where harmony between technology and humanity thrives, and artificial intelligence powers marketing innovation, elevating human creativity rather than replacing it.
As generative AI increasingly transforms marketing practices, organizations need robust governance frameworks to harness its potential responsibly. The Generative AI Governance Framework for Marketing provides organizations with a comprehensive roadmap for harnessing the power of generative AI while safeguarding consumer interests and ensuring legal compliance.
The Marketing AI Implementation Checklist is a comprehensive guide for responsibly integrating AI into marketing strategies. It covers 13 key areas, from leadership vision to continuous improvement, providing actionable steps for each stage of AI adoption.
The checklist emphasizes ethical considerations, legal compliance, and risk mitigation. It guides organizations in aligning AI initiatives with business goals, ensuring responsible data use, and fostering a culture of continuous learning.
