There is little disagreement that AI will reshape marketing, but thinking too narrowly about the technology can limit its value. The real opportunity…
A Practical Roadmap for Marketing Organizations. Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this…
In 2026, we continued to see a flurry of new AI tools, but most never make it into a real marketing organization, and the ones that do rarely look…
AI is fundamentally redefining how marketing drives growth and enterprise value. Yet many marketing organizations remain stuck in early-stage…
Choosing the right AI vendor is one of the most consequential decisions a marketing team can make. This comprehensive evaluation template, developed…
MMA AI Adoption Study 25 | South Africa, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in South Africa…
As marketing enters a transformative phase with AI agents advancing from copilots to autonomous teams, join MMA Global’s Responsible AI Innovation L…
Overview: Leverage AI to streamline persona mapping, content planning, and strategic workflows, enabling faster, data-driven marketing …
Creative is more crucial than ever, according to 8 out of 10 marketers, but what drives creative effectiveness, and can AI help boost it? That's the…
MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is…
The State of AI in Marketing 2026 is a joint report by MMA and Decision Lab, surveying 143 marketing professionals across five Southeast Asian…
New research from MMA and Monks maps where agentic AI actually runs inside 100 large marketing organizations and what is blocking scale.
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