AI with IBM Watson

Related Content

Document

Dec 5, 2025
From Campaigns to Business Value: How AI Will Transform Marketing

There is little disagreement that AI will reshape marketing, but thinking too narrowly about the technology can limit its value. The real opportunity…
Document

Apr 28, 2026
India’s First AI Brand Visibility Tracker for IPL 2026

The game has changed. So has discovery. Fans aren't just watching IPL 2026, they're asking AI about it. In Partnership with OptimizeGEO, MMA India…
Document

Nov 27, 2025
The State of Personalization

The 2025 State of Personalization Report, published by MMA Global in collaboration with Monks provides a comprehensive analysis of how marketing…
Document

Mar 19, 2026
The Information Search Marketing Framework

ISM includes paid and organic promotion in traditional search, as well as new, AI-based mechanisms.
Document

Nov 19, 2025
MMA Modern Marketing Reckoner 2025-2026 Industry Report Indonesia

The Modern Marketing Reckoner 2025-2026 Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, …
Document

Jul 16, 2026
AI Disruption of Marketing Operating Models

MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is…
Document

Jul 14, 2026
Customer Lifetime Value Prospecting

What if you're trying to acquire the wrong customers? Most acquisition models are built to answer one question: who's likely to buy? But the…
Document

Jan 23, 2026
The State of Performance

Performance marketing was once defined by speed and automation. Now, it’s a precision-driven growth strategy that ties marketing investment directly t…
Document

Jan 28, 2026
2025 SMARTIES X, Insights by Toluna
Document

Nov 21, 2025
2025 SMARTIES Philippines, Insights by Toluna
Document

Nov 19, 2025
2024 SMARTIES X Global, Insights by Toluna
Document

Feb 16, 2026
Download the 2026 Official SMARTIES Submission Guide

The MMA SMARTIES Awards is the world’s only global marketing awards program honoring innovation, creativity, and success – highlighting the teams and …

AI with IBM Watson

Related Content

Document

From Campaigns to Business Value: How AI Will Transform Marketing

Document

India’s First AI Brand Visibility Tracker for IPL 2026

Document

The State of Personalization

Document

The Information Search Marketing Framework

Document

MMA Modern Marketing Reckoner 2025-2026 Industry Report Indonesia

Document

AI Disruption of Marketing Operating Models

Document

Customer Lifetime Value Prospecting

Document

The State of Performance

Document

2025 SMARTIES X, Insights by Toluna

Document

2025 SMARTIES Philippines, Insights by Toluna

Document

2024 SMARTIES X Global, Insights by Toluna

Document

Download the 2026 Official SMARTIES Submission Guide

Get News from the Alliance