APAC

The State of the Industry: 2020 Mobile Marketing in Indonesia

The report includes topics on the impact of mobile in the advertising and marketing Industry, covering various data, valuable insights, several techniques, allocation of budgets, mobile effectiveness and trends & outlook in the industry. The report showcases how mobile has been resilient despite budget constraints during the pandemic & how we are important this space has become for brands and marketers.

Highlights:

Released:

November, 2020

Education Section:

Benchmark Studies, Educational Documents, Perspectives

Region:

APAC, Indonesia

Fraud

MMA Ad Fraud Elimination Guidelines 2020

MMA India, in association with mFilterIt, has published the Ad Fraud Elimination Guidelines recommending best practices to combat the challenge through collaborative endeavours of advertisers, agencies and the publishers.

This approach recommends, for the first time ever, how advertisers, agencies and publishers can collaboratively work together, implementing best practices, to combat ad-fraud collectively and holistically. Only then a trust can be ensured throughout the value chain building an effective, RoI driven, and synergetic digital advertising ecosystem.

Released:

November, 2020

Education Section:

Best Practices, Guidelines

Region:

APAC, India, Global

Grab Company Limited (Vietnam)

[India] Unlock Higher ROI in Retail & Ecommerce with Personalization

Dec 9, 2020 · APAC

The session deep dives into the role of personalization in enhancing the ROI for the retail and eCommerce industry and provides a roadmap for improving their personalization efforts across ever-changing customer journey leading to higher revenues and ROI.

Key highlights:

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[India] Martech Implementation in BFSI - Challenges & Management

Nov 25, 2020 · APAC

This session deep dives into various Martech trends that are shaping the financial sector, implementation issues and challenges facing the BFSI Industry and their management.

Key Highlights:

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[India] Personalized User Experience in the Age of Privacy

Nov 18, 2020 · APAC

This session delves into personalization in times of data privacy and what should a brand do to overcome barriers to enable personalized real time experiences.

Key Highlights:

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Cong ty TNHH Castrol BP Petco

[India] Capitalising on Consumer Intelligence to Drive Marketing Performance

Nov 19, 2020 · APAC

With the “new normal” being anything but normal, marketers and data scientists must continue to find ways to deliver results. Many opportunities exist for innovation through consumer intelligence - the combination of internal and external data. Join Anindya Datta, Founder & CEO of Mobilewalla, to gain a better understanding of the different types of consumer data that is available and how this data can be applied to three key use cases:

Watch Now

PT Megasari Makmur (Godrej Indonesia)

[APAC Webinar] Telco Perspective - Embracing New Normal: Deliver Thoughtful and Relevant Communications

Oct 12, 2020 · APAC

No doubt that internet penetration is at its highest growth rate in the past five years, with nearly half the traffic coming from mobile devices. Telco data is critical for marketeers as it can help brands to customise and effectively communicate with their target group through relevant engagement.

Grab Company Limited (Vietnam)

Cong ty TNHH Castrol BP Petco

PT Megasari Makmur (Godrej Indonesia)

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