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The Council’s aim is to develop processes, programs, benchmarks, and measures to protect your brand’s reputation and marketing investment. The idea is to provide guidance and learnings to brands and performance marketers.

MMA’s Voice & Audio council originated in 2020 where we saw a huge untapped opportunity to connect with new target audiences that may not have been possible before due to barriers created by education, exposure, language and connectivity. The council will:

The Martech & CX Council empowers organizations to harness the potential of Martech & CX while ensuring privacy compliance.

APAC: Digital Upskilling for 2021 and Beyond

APAC: Digital Upskilling for 2021 and Beyond

Mar 17, 2021 · APAC

Digital technology changes drastically every single moment. How do you make sure your team keeps up? Find out how you can inject continuous learning into the bustle of your daily work in this FREE webinar through the partnership of the MMA and the Certified Digital Professional (CDP), a regional group with a mission of transforming individuals and organizations into digital leaders through lifelong learning.

We will discuss some important questions:
- How do we instill a culture of learning in the org?
- How do we determine the areas we need to upskill in?

Phan Bich Tam Andra Maulana Mahyudin

Unigons Vietnam Co., Ltd.

The council has prioritised the following key areas to work on  :

  • Build overall understanding of the ecosystem and to address cluster-specific issues
  • Capability building in Omni Channel Marketing
  • Streamline ecosystem through building a common vocabulary and industry standards

Key Insights:

Hansa Customer Equity Pvt Ltd

Unigons Vietnam Co., Ltd.

L’Oreal India Pvt Ltd

Connecting through Voice: How Marketers can Use Voice Tech to Augment Brands

February 22, 2021

There are now apps and desktop widgets that remind us to drink water periodically. Our smart watches help us breathe well and breathe right. These are telling tales about how busy we are and how technology comes to help us live a better life. 

Every technology advancement has held true of the first principle, that it must make our life easy and better. AI enabled voice technology checks all the right boxes when it comes to helping us lead a better life. 

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