This session delves into personalization in times of data privacy and what should a brand do to overcome barriers to enable personalized real time experiences.
With the “new normal” being anything but normal, marketers and data scientists must continue to find ways to deliver results. Many opportunities exist for innovation through consumer intelligence - the combination of internal and external data. Join Anindya Datta, Founder & CEO of Mobilewalla, to gain a better understanding of the different types of consumer data that is available and how this data can be applied to three key use cases:
No doubt that internet penetration is at its highest growth rate in the past five years, with nearly half the traffic coming from mobile devices. Telco data is critical for marketeers as it can help brands to customise and effectively communicate with their target group through relevant engagement.
Thursday, September 3, 2020 - 3:00am to 4:00am SGT
MMA is committed to celebrating and honouring the talented teams who are blazing new trails & inspiring the broader marketplace on mobile's impact in the marketing mix via - SMARTIES APAC Awards - the only awards platform to recognise mobile marketing.
This exclusive webinar will share insights on crafting a successful campaign into a SMARTIES APAC winning story.
Coca-Cola Indonesia and GOJEK Celebrate Moments That Matter with Coca-Cola
19 Aug 2020 Jakarta, Indonesia- Integral Ad Science (IAS) today announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile app inventory.
Tet 2021 is on its way, Brands and Consumers alike want a fresh start.
Nothing in 2020 was ‘normal’ due to COVID-19, so advertisers’ strategies should keep pace with shifting trends. Google has revamped our 'Tet Playbook' to include consumer trends observed during COVID-19 to help brands navigate and succeed in challenging times.
