The Council’s aim is to develop processes, programs, benchmarks, and measures to protect your brand’s reputation and marketing investment. The idea is to provide guidance and learnings to brands and performance marketers.
MMA’s Voice & Audio council originated in 2020 where we saw a huge untapped opportunity to connect with new target audiences that may not have been possible before due to barriers created by education, exposure, language and connectivity. The council will:
The Martech, Data & CX Council empowers organizations to harness the potential of Martech, Data, and CX while ensuring privacy compliance.
The council has prioritised the following key areas to work on :
- Build overall understanding of the ecosystem and to address cluster-specific issues
- Capability building in Omni Channel Marketing
- Streamline ecosystem through building a common vocabulary and industry standards
Key Insights:
