A marketer-led Future of Brand Safety Council created to ensure safeguards for brands in all marketing environments. The councils focus will be to develop processes, programs, benchmarks & measures to protect ones brands reputation & marketing investment.
The Council’s aim is to develop processes, programs, benchmarks, and measures to protect your brand’s reputation and marketing investment. The idea is to provide guidance and learnings to brands and performance marketers.
The Voice & Audio council seeks to create leadership & evangelism for marketers to better understand the dynamically evolving nature of voice marketing and enable guidelines, use cases and expertise to exploit the platform.
MMA’s Voice & Audio council originated in 2020 where we saw a huge untapped opportunity to connect with new target audiences that may not have been possible before due to barriers created by education, exposure, language and connectivity. The council will:
The MarTech, Data & CX council helps facilitate business evolution and understand the importance of MarTech & CX maturity, its capabilities, and data's importance in today’s dynamic world.
The Martech, Data & CX Council empowers organizations to harness the potential of Martech, Data, and CX while ensuring privacy compliance.
Digital technology changes drastically every single moment. How do you make sure your team keeps up? Find out how you can inject continuous learning into the bustle of your daily work in this FREE webinar through the partnership of the MMA and the Certified Digital Professional (CDP), a regional group with a mission of transforming individuals and organizations into digital leaders through lifelong learning.
We will discuss some important questions:
- How do we instill a culture of learning in the org?
- How do we determine the areas we need to upskill in?
The E-commerce council seeks to help marketers develop a comprehensive understanding of the E-commerce landscape and new growth drivers in the ecosystem.
The council has prioritised the following key areas to work on :
Build overall understanding of the ecosystem and to address cluster-specific issues
Capability building in Omni Channel Marketing
Streamline ecosystem through building a common vocabulary and industry standards
