The Modern Marketers Guide to MarTech Maturity is an initiative by the MMA India AMMP community represented by the MarTech council.
It's the only industry Playbook to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively.
The MMA SMARTIES Awards is the world’s only global mobile marketing awards program honouring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel. Gain recognition worldwide and be counted amongst the best in the mobile marketing community. The SMARTIES recognizes regional winners, country winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options.
MMA, in collaboration with Isobar; Powered by Slang Labs, launches the much-awaited - The Voice Playbook. The Playbook unpacks the potential impact of Voice capturing global and Indian media insights paving the way on how marketers can win with Voice. It will throw light on insights that will help you enhance your brand-customer journey. Unfolding:
Billions of dollars are spent on hardware, software, talent with respect to data, analytics, machine learning. And yet, many companies find it hard to reap true benefits from this investment.
This session delves into, is it enough to have the tools and the talent? Or does it mean a conscious change in decision making and thinking throughout an organisation? How do you build a company-wide culture that emphasises analytics and data-led decisions?
