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Download the 2021 SMARTIES Asia Pacific Submission Kit

The MMA SMARTIES Awards is the world’s only global mobile marketing awards program honouring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel. Gain recognition worldwide and be counted amongst the best in the mobile marketing community. The SMARTIES recognizes regional winners, country winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options.

Released: 
April, 2021
Region: 
APAC

The Trade Desk (India)

Western Digital (India)

MMA CEO & CMO Summit Vietnam 2021 Virtual

June 18, 2021 / Ho Chi Minh City / Virtual
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The UK Trade Desk Ltd. (India)

Audio/Voice

The Voice Playbook 2021

MMA, in collaboration with Isobar; Powered by Slang Labs, launches the much-awaited - The Voice Playbook. The Playbook unpacks the potential impact of Voice capturing global and Indian media insights paving the way on how marketers can win with Voice. It will throw light on insights that will help you enhance your brand-customer journey. Unfolding:

Key Takeaways:

Released: 
April, 2021
Education Section: 
Best Practices
Region: 
APAC, India, Global
India: How to Build a Data Culture in an Organisation

India: How to Build a Data Culture in an Organisation

Apr 15, 2021 · APAC

Billions of dollars are spent on hardware, software, talent with respect to data, analytics, machine learning. And yet, many companies find it hard to reap true benefits from this investment.

This session delves into, is it enough to have the tools and the talent? Or does it mean a conscious change in decision making and thinking throughout an organisation? How do you build a company-wide culture that emphasises analytics and data-led decisions?

Key highlights:

Watch Now
Zaved Akhtar Girish Varadarajan Vivek Prabhakar +2
India: Unveiling The Voice Playbook - Shaping the Future of Voice

India: Unveiling The Voice Playbook - Shaping the Future of Voice

Apr 7, 2021 · APAC

Voice is the interface of the future and as marketers, we cannot afford to miss the opportunity it creates. But the question that still haunts every marketer is “How do we incorporate Voice as a default marketing strategy going forward?” In this webinar learn more about how to leverage Voice Technology from best in class in the Industry and seek curated rich insights from the Voice Playbook being unveiled.
 
Key Takeaways From the Webinar:

Watch Now
Shamsuddin Jasani Sapna Chadha Anjali Madan +5
The Council’s aim is to develop processes, programs, benchmarks, and measures to protect your brand’s reputation and marketing investment. The idea is to provide guidance and learnings to brands and performance marketers.

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