Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Brands
Top 10 ranking
Points by company
Full results
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Cadbury | Food | India | 166.1 |
| 2 | Colgate | Toiletries & Cosmetics | India | 136.7 |
| 3 | Oreo | Food | India | 118.9 |
| 4 | Dove | Toiletries & Cosmetics | India | 117.1 |
| 5 | Knorr | Food | India | 101.6 |
| 6 | Maybelline | Toiletries & Cosmetics | India | 87.9 |
| 7 | Bajaj Auto | Automotive | India | 81.8 |
| 8 | Myntra | Retail | India | 72.7 |
| 9 | UltraTech Cement | Business & Industrial | India | 72.3 |
| 10 | Bournvita | Soft Drinks | India | 54.9 |
| 11 | JioCinema | Media & Publishing | India | 54.2 |
| 12 | Hyundai | Automotive | India | 42.9 |
| 13 | Moti | Toiletries & cosmetics | India | 41.8 |
| 14 | Bharti Airtel | Telecoms & Utilities | India | 40.4 |
| 14 | Cathay Pacific | Transport & Tourism | India | 40.4 |
| 14 | Center Fruit | Food | India | 40.4 |
| 17 | Pepsi | Soft Drinks | India | 36.4 |
| 18 | Robin Hood Army | Non-profit, public sector & education | India | 30.0 |
| 19 | Coke Studio | Media & Publishing | India | 28.3 |
| 20 | Kellogg's Muesli | Food | India | 26.2 |
| 21 | Amul | Food | India | 24.2 |
| 21 | Birla Opus | Business & industrial | India | 24.2 |
| 21 | Durex | Pharma & Healthcare | India | 24.2 |
| 21 | McDonald's | Retail | India | 24.2 |
| 21 | Yas Island | Leisure & Entertainment | India | 24.2 |
| 26 | Amazon MX Player | Media & Publishing | India | 22.9 |
| 27 | Procter & Gamble | Household & Domestic | India | 21.6 |
| 28 | Shikar App | Household & domestic | India | 21.2 |
| 29 | Closeup | Toiletries & Cosmetics | India | 20.6 |
| 30 | Aditya Birla Capital | Business & Industrial | India | 20.2 |
| 30 | Raymond | Clothing & accessories | India | 20.2 |
| 30 | Skoda | Automotive | India | 20.2 |
| 30 | Tata Tea | Soft Drinks | India | 20.2 |
| 34 | Mondelēz International | Food | India | 16.2 |
| 34 | Navi Mumbai Police | Non-profit, public sector & education | India | 16.2 |
| 34 | The House of Abhinandan Lodha | Business & Industrial | India | 16.2 |
| 34 | Vodafone Idea | Telecoms & Utilities | India | 16.2 |
| 38 | Domino's Pizza | Food | India | 13.5 |
| 39 | Amazon | Retail | India | 12.1 |
| 39 | Dabur | Pharma & Healthcare | India | 12.1 |
| 39 | Duroflex | Household & domestic | India | 12.1 |
| 39 | Hero MotoCorp | Automotive | India | 12.1 |
| 39 | inDrive | Transport & tourism | India | 12.1 |
| 39 | KitKat | Food | India | 12.1 |
| 39 | Lay's | Food | India | 12.1 |
| 39 | National Payments Corporation of India | Financial services | India | 12.1 |
| 39 | Parle-G | Food | India | 12.1 |
| 39 | Swiggy | Retail | India | 12.1 |
| 49 | Indriya | Clothing & Accessories | India | 9.0 |
| 50 | Castrol | Automotive | India | 8.9 |
| 50 | Hindustan Unilever | Household & Domestic | India | 8.9 |
| 52 | Giorgio Armani | Toiletries & cosmetics | India | 8.5 |
| 53 | 7UP | Soft Drinks | India | 8.1 |
| 53 | Aashirvaad | Food | India | 8.1 |
| 53 | Amazon Prime Video | Media & Publishing | India | 8.1 |
| 53 | Bingo! Potato Chips | Food | India | 8.1 |
| 53 | Bisleri | Soft Drinks | India | 8.1 |
| 53 | Federal Bank | Financial Services | India | 8.1 |
| 53 | HP | Technology & Electronics | India | 8.1 |
| 53 | Hydra Crème | Toiletries & cosmetics | India | 8.1 |
| 53 | Imperial Blue | Alcoholic drinks | India | 8.1 |
| 53 | Instamart | Retail | India | 8.1 |
| 53 | L'Oréal | Toiletries & Cosmetics | India | 8.1 |
| 53 | Motilal Oswal Financial Services | Financial Services | India | 8.1 |
| 53 | Sensodyne | Toiletries & Cosmetics | India | 8.1 |
| 53 | Spotify | Media & Publishing | India | 8.1 |
| 53 | Sunlight | Household & Domestic | India | 8.1 |
| 53 | Suzuki | Automotive | India | 8.1 |
| 53 | TheBar | Alcoholic Drinks | India | 8.1 |
| 53 | Thums Up | Soft Drinks | India | 8.1 |
| 53 | Uber | Transport & Tourism | India | 8.1 |
| 72 | MG Motor | Automotive | India | 4.5 |
| 72 | Pure Magic | Food | India | 4.5 |
| 72 | realme | Technology & Electronics | India | 4.5 |
| 75 | Alienware | Technology & Electronics | India | 4.0 |
| 75 | Apollo Tyres | Automotive | India | 4.0 |
| 75 | Audi | Automotive | India | 4.0 |
| 75 | Britannia Bourbon | Food | India | 4.0 |
| 75 | CEAT | Automotive | India | 4.0 |
| 75 | Coca-Cola | Soft Drinks | India | 4.0 |
| 75 | CoinSwitch | Financial Services | India | 4.0 |
| 75 | Crompton | Household & domestic | India | 4.0 |
| 75 | Federal Bank Hormis Memorial Foundation | Non-profit, public sector & education | India | 4.0 |
| 75 | Fibe | Financial Services | India | 4.0 |
| 75 | Garnier | Toiletries & Cosmetics | India | 4.0 |
| 75 | Goodyear | Automotive | India | 4.0 |
| 75 | HDFC Bank | Financial Services | India | 4.0 |
| 75 | ITC Master Chef | Food | India | 4.0 |
| 75 | Jameson | Alcoholic Drinks | India | 4.0 |
| 75 | JKMaxx Paints | Business & Industrial | India | 4.0 |
| 75 | Kotak Mahindra Bank | Financial Services | India | 4.0 |
| 75 | Lenovo | Technology & Electronics | India | 4.0 |
| 75 | Lipton | Soft Drinks | India | 4.0 |
| 75 | Mahindra Tractors | Business & industrial | India | 4.0 |
| 75 | Mangaldeep | Household & Domestic | India | 4.0 |
| 75 | Mastercard | Financial Services | India | 4.0 |
| 75 | mCanvas | Technology & Electronics | India | 4.0 |
| 75 | MTV | Media & Publishing | India | 4.0 |
| 75 | Nescafe | Soft Drinks | India | 4.0 |
| 75 | Nestle | Food | India | 4.0 |
| 75 | Nothing Technology Limited | Technology & Electronics | India | 4.0 |
| 75 | P.D. Hinduja Hospital | Pharma & healthcare | India | 4.0 |
| 75 | Policybazaar | Financial services | India | 4.0 |
| 75 | Shelcal 500 | Pharma & healthcare | India | 4.0 |
| 75 | SOFY | Toiletries & cosmetics | India | 4.0 |
| 75 | SonyLiv | Media & Publishing | India | 4.0 |
| 75 | Ujjivan Small Finance Bank | Financial Services | India | 4.0 |
| 75 | USHA | Household & domestic | India | 4.0 |
| 75 | Zepto | Retail | India | 4.0 |