Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Brands
Top 10 ranking
Points by company
Full results
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Grab | Retail | Vietnam | 399.6 |
| 2 | Ensure | Food | Vietnam | 238.0 |
| 3 | La Vie Water | Soft Drinks | Vietnam | 170.1 |
| 4 | Coca-Cola | Soft Drinks | Vietnam | 157.1 |
| 5 | Samsung Galaxy | Technology & Electronics | Vietnam | 133.3 |
| 6 | Cetaphil | Toiletries & Cosmetics | Vietnam | 127.3 |
| 7 | Kinh Do | Food | Vietnam | 69.6 |
| 8 | AURAFINA | Soft Drinks | Vietnam | 64.0 |
| 9 | Nescafe | Soft Drinks | Vietnam | 58.3 |
| 10 | Bia Saigon | Alcoholic Drinks | Vietnam | 57.1 |
| 11 | Gardasil 9 | Pharma & Healthcare | Vietnam | 49.0 |
| 12 | Closeup | Toiletries & Cosmetics | Vietnam | 43.9 |
| 13 | NAN | Soft Drinks | Vietnam | 43.6 |
| 14 | Vietnam Airlines | Transport & Tourism | Vietnam | 42.9 |
| 15 | Diana Unicharm | Toiletries & Cosmetics | Vietnam | 40.1 |
| 15 | The Felix | Business & industrial | Vietnam | 40.1 |
| 17 | Lay's | Food | Vietnam | 39.8 |
| 18 | Hapacol 650 | Pharma & healthcare | Vietnam | 36.1 |
| 19 | Milo | Soft Drinks | Vietnam | 35.2 |
| 20 | VietJet Air | Transport & Tourism | Vietnam | 34.4 |
| 21 | Nestle | Food | Vietnam | 32.9 |
| 22 | FE CREDIT | Financial services | Vietnam | 32.0 |
| 23 | Enterogermina | Pharma & Healthcare | Vietnam | 29.4 |
| 24 | BYD | Automotive | Vietnam | 28.9 |
| 24 | Sting | Soft Drinks | Vietnam | 28.9 |
| 26 | Pepsi | Soft Drinks | Vietnam | 28.5 |
| 27 | Oreo | Food | Vietnam | 24.0 |
| 27 | VIB | Financial services | Vietnam | 24.0 |
| 29 | Rockstar | Soft Drinks | Vietnam | 23.5 |
| 30 | 7Up | Soft Drinks | Vietnam | 22.5 |
| 31 | Asia Commercial Bank | Financial Services | Vietnam | 20.5 |
| 32 | Dulux | Household & Domestic | Vietnam | 20.0 |
| 32 | Fujifilm | Technology & electronics | Vietnam | 20.0 |
| 32 | Sprite | Soft Drinks | Vietnam | 20.0 |
| 35 | Lifebuoy | Pharma & Healthcare | Vietnam | 18.4 |
| 36 | Red Bull | Soft Drinks | Vietnam | 16.5 |
| 37 | Ford | Automotive | Vietnam | 16.0 |
| 37 | Isuzu | Automotive | Vietnam | 16.0 |
| 37 | Toyota | Automotive | Vietnam | 16.0 |
| 40 | LOF | Food | Vietnam | 12.9 |
| 40 | Mirinda | Soft Drinks | Vietnam | 12.9 |
| 42 | Obagi | Toiletries & cosmetics | Vietnam | 12.5 |
| 43 | Lactacyd | Toiletries & Cosmetics | Vietnam | 12.0 |
| 43 | Strongbow | Alcoholic Drinks | Vietnam | 12.0 |
| 45 | AirAsia | Transport & Tourism | Vietnam | 9.0 |
| 46 | Boss Coffee | Soft drinks | Vietnam | 8.0 |
| 46 | Highlands Coffee | Leisure & entertainment | Vietnam | 8.0 |
| 46 | Johnson's Baby | Toiletries & Cosmetics | Vietnam | 8.0 |
| 46 | M&M's | Food | Vietnam | 8.0 |
| 46 | Maggi | Food | Vietnam | 8.0 |
| 46 | Pharmaton | Pharma & Healthcare | Vietnam | 8.0 |
| 46 | Yves Rocher | Toiletries & cosmetics | Vietnam | 8.0 |
| 53 | Nestlé Waters | Soft Drinks | Vietnam | 5.0 |
| 54 | Mayora | Food | Vietnam | 4.5 |
| 54 | Revive | Soft Drinks | Vietnam | 4.5 |
| 56 | 333 Pilsner | Alcoholic drinks | Vietnam | 4.0 |
| 56 | AQUA Electrical Appliances Vietnam | Household & domestic | Vietnam | 4.0 |
| 56 | Bia Vet | Alcoholic Drinks | Vietnam | 4.0 |
| 56 | BONCHA | Soft drinks | Vietnam | 4.0 |
| 56 | CeraVe | Toiletries & Cosmetics | Vietnam | 4.0 |
| 56 | Cho Tot | Media & Publishing | Vietnam | 4.0 |
| 56 | Chupa Chups | Food | Vietnam | 4.0 |
| 56 | Durex | Pharma & Healthcare | Vietnam | 4.0 |
| 56 | Galderma | Toiletries & cosmetics | Vietnam | 4.0 |
| 56 | HDBank | Financial services | Vietnam | 4.0 |
| 56 | Phosphalugel | Pharma & Healthcare | Vietnam | 4.0 |
| 56 | Sim Thăng Long | Telecoms & utilities | Vietnam | 4.0 |
| 56 | Suntory PepsiCo Vietnam Beverage | Soft Drinks | Vietnam | 4.0 |
| 56 | TRESemme | Toiletries & Cosmetics | Vietnam | 4.0 |