Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Mastercard | Financial Services | MEA | 206.4 |
| 2 | Yumoş | Household & Domestic | MEA | 176.9 |
| 3 | Almarai | Food | MEA | 174.3 |
| 3 | L'Oréal | Toiletries & Cosmetics | MEA | 174.3 |
| 5 | PEP | Retail | MEA | 160.4 |
| 6 | Yas Island | Leisure & Entertainment | MEA | 152.9 |
| 7 | Aramco | Telecoms & Utilities | MEA | 148.4 |
| 8 | OMO | Household & Domestic | MEA | 144.6 |
| 9 | Nescafe | Soft Drinks | MEA | 136.6 |
| 10 | Dove | Toiletries & Cosmetics | MEA | 136.5 |
| 11 | Beko | Technology & Electronics | MEA | 135.2 |
| 12 | Ford | Automotive | MEA | 128.6 |
| 13 | Vodafone | Telecoms & Utilities | MEA | 124.7 |
| 14 | DIMES | Food | MEA | 122.0 |
| 14 | MediaMarkt | Retail | MEA | 122.0 |
| 16 | OKEY | Pharma & Healthcare | MEA | 121.2 |
| 17 | Turkish Airlines | Transport & Tourism | MEA | 117.7 |
| 18 | Clear | Toiletries & Cosmetics | MEA | 116.7 |
| 19 | LC Waikiki | Clothing & Accessories | MEA | 112.4 |
| 20 | Qiddiya | Leisure & Entertainment | MEA | 104.4 |
| 21 | Migros | Retail | MEA | 104.3 |
| 22 | AXE | Toiletries & Cosmetics | MEA | 100.4 |
| 23 | Vodacom | Telecoms & Utilities | MEA | 100.2 |
| 24 | Algida | Food | MEA | 96.4 |
| 25 | Standard Bank | Financial Services | MEA | 93.3 |
| 26 | Doritos | Food | MEA | 92.5 |
| 27 | Lay's | Food | MEA | 92.4 |
| 28 | King Faisal Specialist Hospital & Research Centre | Non-profit, public sector & education | MEA | 92.2 |
| 29 | Saudi Telecom Company | Telecoms & Utilities | MEA | 92.1 |
| 30 | Finish | Household & Domestic | MEA | 89.6 |
| 31 | Coca-Cola | Soft Drinks | MEA | 88.2 |
| 32 | Magnum | Food | MEA | 84.4 |
| 33 | Allianz | Financial Services | MEA | 80.3 |
| 34 | CarSpa | Automotive | MEA | 80.2 |
| 34 | PlayStation | Technology & Electronics | MEA | 80.2 |
| 34 | Saudi Esports Federation | Leisure & Entertainment | MEA | 80.2 |
| 34 | Teknosa | Retail | MEA | 80.2 |
| 34 | TFG Limited | Retail | MEA | 80.2 |
| 39 | Checkers | Retail | MEA | 80.1 |
| 39 | KFC | Retail | MEA | 80.1 |
| 41 | PepsiCo | Food | MEA | 76.5 |
| 42 | Amazon Prime Video | Media & Publishing | MEA | 76.4 |
| 42 | Omantel | Telecoms & Utilities | MEA | 76.4 |
| 42 | Rexona | Toiletries & Cosmetics | MEA | 76.4 |
| 42 | Versuni | Technology & Electronics | MEA | 76.4 |
| 46 | Burger King | Retail | MEA | 76.2 |
| 47 | Etisalat | Technology & Electronics | MEA | 72.4 |
| 48 | Oreo | Food | MEA | 72.2 |
| 49 | Pepsi | Soft Drinks | MEA | 69.8 |
| 50 | Hopi | Retail | MEA | 68.5 |
| 51 | Suzuki | Automotive | MEA | 60.2 |
| 52 | Castle Lite | Alcoholic Drinks | MEA | 60.1 |
| 52 | DStv | Media & Publishing | MEA | 60.1 |
| 52 | Ounass | Retail | MEA | 60.1 |
| 55 | Cif | Household & Domestic | MEA | 56.1 |
| 55 | L'usine | Food | MEA | 56.1 |
| 55 | Unilever | Household & Domestic | MEA | 56.1 |
| 58 | Ruffles | Food | MEA | 52.5 |
| 59 | KazandıRio | Media & Publishing | MEA | 52.3 |
| 60 | Cadbury | Food | MEA | 52.1 |
| 60 | Mobily | Telecoms & Utilities | MEA | 52.1 |
| 60 | Solo | Toiletries & Cosmetics | MEA | 52.1 |
| 63 | Philadelphia | Food | MEA | 48.1 |
| 64 | Saudi German Health | Pharma & Healthcare | MEA | 47.1 |
| 65 | Anghami | Leisure & Entertainment | MEA | 44.2 |
| 65 | Dosy | Automotive | MEA | 44.2 |
| 67 | Shoprite | Retail | MEA | 44.1 |
| 68 | Migros One | Retail | MEA | 41.6 |
| 69 | Mashreq | Financial Services | MEA | 40.3 |
| 70 | Home Box | Household & Domestic | MEA | 40.2 |
| 70 | Home Centre | Retail | MEA | 40.2 |
| 70 | Pizza Hut | Retail | MEA | 40.2 |
| 70 | Skechers | Clothing & Accessories | MEA | 40.2 |
| 70 | Sun & Sand Sports | Retail | MEA | 40.2 |
| 75 | Benny | Food | MEA | 40.1 |
| 75 | Durex | Pharma & Healthcare | MEA | 40.1 |
| 75 | Enpara.com | Financial Services | MEA | 40.1 |
| 75 | Geewiz | Retail | MEA | 40.1 |
| 75 | LÖSEV | Non-profit, public sector & education | MEA | 40.1 |
| 75 | Nando's | Retail | MEA | 40.1 |
| 75 | Paramount | Media & Publishing | MEA | 40.1 |
| 75 | Saudi Tourism Authority | Non-profit, public sector & education | MEA | 40.1 |
| 75 | Savanna | Alcoholic Drinks | MEA | 40.1 |
| 75 | Ultra Liquors | Retail | MEA | 40.1 |
| 75 | Xbox | Technology & Electronics | MEA | 40.1 |
| 86 | Abdul Latif Jameel Motors | Automotive | MEA | 40.0 |
| 86 | Jawwy | Telecoms & Utilities | MEA | 40.0 |
| 86 | Rockstar | Soft Drinks | MEA | 40.0 |
| 89 | Daha Daha | Retail | MEA | 38.2 |
| 90 | Arçelik | Household & Domestic | MEA | 37.1 |
| 91 | Saudia | Transport & Tourism | MEA | 36.2 |
| 92 | Heineken | Alcoholic Drinks | MEA | 36.1 |
| 93 | Vestel | Household & Domestic | MEA | 36.0 |
| 94 | Betek Boya | Household & Domestic | MEA | 33.0 |
| 95 | Arla Foods | Food | MEA | 32.2 |
| 95 | AvaTrade | Financial Services | MEA | 32.2 |
| 95 | Egypt Tourism Authority | Non-profit, public sector & education | MEA | 32.2 |
| 95 | Lipton | Soft Drinks | MEA | 32.2 |
| 99 | Bilyoner | Leisure & Entertainment | MEA | 32.1 |
| 99 | Fanta | Soft Drinks | MEA | 32.1 |
| 99 | LUX | Toiletries & Cosmetics | MEA | 32.1 |
| 102 | Dentsu | Business & Industrial | MEA | 32.0 |
| 102 | Fatti's & Moni's | Food | MEA | 32.0 |
| 102 | Ithra | Leisure & Entertainment | MEA | 32.0 |
| 102 | Tinkies | Food | MEA | 32.0 |
| 106 | Yapi Kredi Bank | Financial Services | MEA | 29.1 |
| 107 | SuperFresh | Food | MEA | 28.2 |
| 108 | First Abu Dhabi Bank | Financial Services | MEA | 28.1 |
| 108 | Maybelline | Toiletries & Cosmetics | MEA | 28.1 |
| 110 | Capitec Bank | Financial Services | MEA | 28.0 |
| 110 | KitKat | Food | MEA | 28.0 |
| 110 | SPAR | Retail | MEA | 28.0 |
| 113 | Sumsub | Technology & Electronics | MEA | 26.6 |
| 114 | Comfort | Household & Domestic | MEA | 24.1 |
| 114 | Dacia | Automotive | MEA | 24.1 |
| 114 | Dettol | Household & Domestic | MEA | 24.1 |
| 114 | Evyap | Household & Domestic | MEA | 24.1 |
| 114 | HALEON | Pharma & Healthcare | MEA | 24.1 |
| 114 | İçim | Food | MEA | 24.1 |
| 114 | IHG Hotels & Resorts | Transport & Tourism | MEA | 24.1 |
| 114 | Knorr | Food | MEA | 24.1 |
| 114 | McDonald's | Retail | MEA | 24.1 |
| 114 | Procter & Gamble | Household & Domestic | MEA | 24.1 |
| 114 | Sırma | Soft Drinks | MEA | 24.1 |
| 114 | Türkiye İş Bankası | Financial Services | MEA | 24.1 |
| 126 | Reboost Energy | Soft Drinks | MEA | 24.0 |
| 126 | Zain | Telecoms & Utilities | MEA | 24.0 |
| 128 | Spotify | Media & Publishing | MEA | 20.1 |
| 129 | Absa Bank | Financial Services | MEA | 20.0 |
| 129 | Anglo American | Business & Industrial | MEA | 20.0 |
| 129 | BMW | Automotive | MEA | 20.0 |
| 129 | Sasol | Telecoms & Utilities | MEA | 20.0 |
| 133 | Ak Portföy | Financial Services | MEA | 16.5 |
| 134 | Dubai Holding Real Estate | Business & Industrial | MEA | 16.1 |
| 134 | Maggi | Food | MEA | 16.1 |
| 134 | Mentos | Food | MEA | 16.1 |
| 134 | Sony Corporation | Technology & Electronics | MEA | 16.1 |
| 138 | Calvé | Food | MEA | 16.0 |
| 138 | Corona | Alcoholic Drinks | MEA | 16.0 |
| 138 | Intel | Technology & Electronics | MEA | 16.0 |
| 138 | kykNET | Telecoms & Utilities | MEA | 16.0 |
| 138 | Mzansi Magic | Telecoms & Utilities | MEA | 16.0 |
| 138 | Pepsodent | Toiletries & Cosmetics | MEA | 16.0 |
| 138 | RE/MAX | Business & Industrial | MEA | 16.0 |
| 145 | Samsung Galaxy | Technology & Electronics | MEA | 13.0 |
| 146 | Al-Futtaim | Retail | MEA | 12.1 |
| 146 | BYD | Automotive | MEA | 12.1 |
| 146 | Cornetto | Food | MEA | 12.1 |
| 146 | Kenvue | Pharma & Healthcare | MEA | 12.1 |
| 150 | Colgate | Toiletries & Cosmetics | MEA | 12.0 |
| 150 | Elidor | Toiletries & Cosmetics | MEA | 12.0 |
| 150 | Eti | Food | MEA | 12.0 |
| 150 | Garanti BBVA | Financial Services | MEA | 12.0 |
| 150 | Lifebuoy | Pharma & Healthcare | MEA | 12.0 |
| 150 | Sanlam | Financial Services | MEA | 12.0 |
| 150 | Tavuk Dünyası | Retail | MEA | 12.0 |
| 157 | Domestos | Household & Domestic | MEA | 8.1 |
| 157 | Dubai Holding Entertainment | Leisure & Entertainment | MEA | 8.1 |
| 157 | Vakifbank | Financial Services | MEA | 8.1 |
| 160 | Akbank | Financial Services | MEA | 8.0 |
| 160 | Almajdouie Holding | Business & Industrial | MEA | 8.0 |
| 160 | Amazon Prime | Media & Publishing | MEA | 8.0 |
| 160 | Azmüsebat | Toiletries & Cosmetics | MEA | 8.0 |
| 160 | Builders | Retail | MEA | 8.0 |
| 160 | Carte d'Or | Food | MEA | 8.0 |
| 160 | Chuck E. Cheese | Retail | MEA | 8.0 |
| 160 | Decathlon | Retail | MEA | 8.0 |
| 160 | du | Telecoms & Utilities | MEA | 8.0 |
| 160 | Geisha | Toiletries & Cosmetics | MEA | 8.0 |
| 160 | HAYTAP | Non-profit, public sector & education | MEA | 8.0 |
| 160 | Igloo | Food | MEA | 8.0 |
| 160 | John Deere | Financial Services | MEA | 8.0 |
| 160 | Jolly Jus | Food | MEA | 8.0 |
| 160 | Karaca | Retail | MEA | 8.0 |
| 160 | Kimberly-Clark | Pharma & Healthcare | MEA | 8.0 |
| 160 | Makro | Retail | MEA | 8.0 |
| 160 | Manga Productions | Leisure & Entertainment | MEA | 8.0 |
| 160 | MTN | Telecoms & Utilities | MEA | 8.0 |
| 160 | Nissan | Automotive | MEA | 8.0 |
| 160 | Ras al Khaimah Tourism Development Authority | Non-profit, public sector & education | MEA | 8.0 |
| 160 | Sabancı University | Non-profit, public sector & education | MEA | 8.0 |
| 160 | Saudi Exports Development Authority | Non-profit, public sector & education | MEA | 8.0 |
| 160 | Sephora | Toiletries & Cosmetics | MEA | 8.0 |
| 160 | Shield | Toiletries & Cosmetics | MEA | 8.0 |
| 160 | Supradyn | Pharma & Healthcare | MEA | 8.0 |
| 160 | Upstream | Technology & Electronics | MEA | 8.0 |
| 187 | Olips | Food | MEA | 5.0 |
| 188 | adidas | Clothing & Accessories | MEA | 4.0 |
| 188 | Banvit | Food | MEA | 4.0 |
| 188 | Bepanthol | Pharma & Healthcare | MEA | 4.0 |
| 188 | BitHero | Financial Services | MEA | 4.0 |
| 188 | Centre for Analytics and Behavioural Change | Non-profit, public sector & education | MEA | 4.0 |
| 188 | Cerezza | Food | MEA | 4.0 |
| 188 | Çizmeci Time | Food | MEA | 4.0 |
| 188 | Dubai Design District | Business & Industrial | MEA | 4.0 |
| 188 | Eczacıbasi İlac Pazarlama | Pharma & Healthcare | MEA | 4.0 |
| 188 | First Chewing Gum | Food | MEA | 4.0 |
| 188 | Garnier | Toiletries & Cosmetics | MEA | 4.0 |
| 188 | Glow & Lovely | Toiletries & Cosmetics | MEA | 4.0 |
| 188 | Technology & Electronics | MEA | 4.0 | |
| 188 | Hepsiburada | Retail | MEA | 4.0 |
| 188 | ING Bank | Financial Services | MEA | 4.0 |
| 188 | Kamal Osman Jamjoom Group | Retail | MEA | 4.0 |
| 188 | Kerevitaş | Food | MEA | 4.0 |
| 188 | Kız Başına | Non-profit, public sector & education | MEA | 4.0 |
| 188 | LifeCell | Toiletries & Cosmetics | MEA | 4.0 |
| 188 | Mercedes-Benz | Automotive | MEA | 4.0 |
| 188 | Nespresso | Soft Drinks | MEA | 4.0 |
| 188 | Odeabank | Financial Services | MEA | 4.0 |
| 188 | Pril | Household & Domestic | MEA | 4.0 |
| 188 | Renault | Automotive | MEA | 4.0 |
| 188 | SA Rugby | Leisure & Entertainment | MEA | 4.0 |
| 188 | sahibinden.com | Retail | MEA | 4.0 |
| 188 | Şölen | Food | MEA | 4.0 |
| 188 | Wego | Transport & Tourism | MEA | 4.0 |
| 188 | WPP Stream | Non-profit, public sector & education | MEA | 4.0 |
| 188 | Yataş | Household & Domestic | MEA | 4.0 |
| 188 | YouTube | Media & Publishing | MEA | 4.0 |