Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Brands
Top 10 ranking
Points by company
Full results
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | O Boticario | Toiletries & Cosmetics | Hispanic LATAM | 124.8 |
| 2 | Dove | Toiletries & Cosmetics | Hispanic LATAM | 93.0 |
| 3 | ICBC Argentina | Financial Services | Hispanic LATAM | 80.9 |
| 4 | KitKat | Food | Hispanic LATAM | 80.0 |
| 5 | Heineken | Alcoholic Drinks | Hispanic LATAM | 64.4 |
| 6 | Burger King | Retail | Hispanic LATAM | 60.4 |
| 7 | Cerveza Quilmes | Alcoholic Drinks | Hispanic LATAM | 52.6 |
| 8 | Cif | Household & Domestic | Hispanic LATAM | 52.3 |
| 8 | Duolingo | Media & Publishing | Hispanic LATAM | 52.3 |
| 10 | Paketaxo Dark | Food | Hispanic LATAM | 40.4 |
| 10 | TaDa Delivery | Retail | Hispanic LATAM | 40.4 |
| 10 | Telefonica | Telecoms & Utilities | Hispanic LATAM | 40.4 |
| 10 | Visa | Financial Services | Hispanic LATAM | 40.4 |
| 14 | Audible | Leisure & Entertainment | Hispanic LATAM | 40.3 |
| 14 | Pedigree | Household & Domestic | Hispanic LATAM | 40.3 |
| 14 | Samsung | Technology & Electronics | Hispanic LATAM | 40.3 |
| 14 | Vanish | Household & Domestic | Hispanic LATAM | 40.3 |
| 14 | White Horse | Alcoholic Drinks | Hispanic LATAM | 40.3 |
| 19 | Shell | Automotive | Hispanic LATAM | 36.4 |
| 20 | Bauducco | Food | Hispanic LATAM | 36.2 |
| 20 | Media & Publishing | Hispanic LATAM | 36.2 | |
| 22 | BIS | Food | Hispanic LATAM | 32.2 |
| 22 | FIAT | Automotive | Hispanic LATAM | 32.2 |
| 22 | Nestle | Food | Hispanic LATAM | 32.2 |
| 22 | Santander SMUSIC | Leisure & Entertainment | Hispanic LATAM | 32.2 |
| 22 | Seara | Food | Hispanic LATAM | 32.2 |
| 27 | Amnesty International | Non-profit, Public Sector & Education | Hispanic LATAM | 28.3 |
| 27 | Mercado Libre | Retail | Hispanic LATAM | 28.3 |
| 27 | Shell Select | Automotive | Hispanic LATAM | 28.3 |
| 27 | YPF | Business & Industrial | Hispanic LATAM | 28.3 |
| 31 | Amazon | Retail | Hispanic LATAM | 28.2 |
| 31 | Honda | Automotive | Hispanic LATAM | 28.2 |
| 33 | Manscaped | Toiletries & Cosmetics | Hispanic LATAM | 24.3 |
| 34 | BIC | Household & Domestic | Hispanic LATAM | 24.2 |
| 34 | Blizzard Entertainment | Technology & Electronics | Hispanic LATAM | 24.2 |
| 36 | DIA | Retail | Hispanic LATAM | 20.2 |
| 36 | Ford | Automotive | Hispanic LATAM | 20.2 |
| 38 | Chevrolet | Automotive | Hispanic LATAM | 20.1 |
| 38 | Closeup | Toiletries & Cosmetics | Hispanic LATAM | 20.1 |
| 38 | Jeep | Automotive | Hispanic LATAM | 20.1 |
| 38 | Lacta | Food | Hispanic LATAM | 20.1 |
| 38 | VIBRA | Telecoms & Utilities | Hispanic LATAM | 20.1 |
| 43 | Mastercard | Financial Services | Hispanic LATAM | 17.1 |
| 44 | Fratelli Branca | Alcoholic Drinks | Hispanic LATAM | 16.2 |
| 44 | Ser | Food | Hispanic LATAM | 16.2 |
| 46 | Amstel | Alcoholic Drinks | Hispanic LATAM | 16.1 |
| 46 | Centrum | Pharma & Healthcare | Hispanic LATAM | 16.1 |
| 46 | Dorflex | Pharma & Healthcare | Hispanic LATAM | 16.1 |
| 46 | Enterogermina | Pharma & Healthcare | Hispanic LATAM | 16.1 |
| 46 | Magazine Luiza | Media & Publishing | Hispanic LATAM | 16.1 |
| 46 | Quem Disse, Berenice? | Toiletries & Cosmetics | Hispanic LATAM | 16.1 |
| 46 | Sadia | Food | Hispanic LATAM | 16.1 |
| 46 | Smirnoff | Alcoholic Drinks | Hispanic LATAM | 16.1 |
| 54 | Nosotras | Toiletries & Cosmetics | Hispanic LATAM | 15.0 |
| 55 | Aguas de Origen | Soft Drinks | Hispanic LATAM | 12.1 |
| 55 | Banco Bradesco | Financial Services | Hispanic LATAM | 12.1 |
| 55 | Banco Patagonia | Financial Services | Hispanic LATAM | 12.1 |
| 55 | BGH | Technology & Electronics | Hispanic LATAM | 12.1 |
| 55 | Grido Helado | Retail | Hispanic LATAM | 12.1 |
| 55 | Grupo Boticário | Toiletries & Cosmetics | Hispanic LATAM | 12.1 |
| 55 | Itau | Financial Services | Hispanic LATAM | 12.1 |
| 55 | Johnnie Walker | Alcoholic Drinks | Hispanic LATAM | 12.1 |
| 55 | Magistral Washing Up Liquid | Household & Domestic | Hispanic LATAM | 12.1 |
| 55 | Naranja X | Financial Services | Hispanic LATAM | 12.1 |
| 55 | OMO | Household & Domestic | Hispanic LATAM | 12.1 |
| 66 | McDonald's | Retail | Hispanic LATAM | 9.0 |
| 67 | Beldent | Food | Hispanic LATAM | 8.1 |
| 67 | Cheetos | Food | Hispanic LATAM | 8.1 |
| 67 | Coca-Cola | Soft Drinks | Hispanic LATAM | 8.1 |
| 67 | Comfort | Household & Domestic | Hispanic LATAM | 8.1 |
| 67 | Danette | Food | Hispanic LATAM | 8.1 |
| 67 | Dazzler by Wyndham | Transport & Tourism | Hispanic LATAM | 8.1 |
| 67 | Esplendor by Wyndham | Transport & Tourism | Hispanic LATAM | 8.1 |
| 67 | Eudora | Toiletries & Cosmetics | Hispanic LATAM | 8.1 |
| 67 | Fanta | Soft Drinks | Hispanic LATAM | 8.1 |
| 67 | Godrej | Business & Industrial | Hispanic LATAM | 8.1 |
| 67 | HPE Automotores | Automotive | Hispanic LATAM | 8.1 |
| 67 | inDrive | Transport & Tourism | Hispanic LATAM | 8.1 |
| 67 | Kacang | Food | Hispanic LATAM | 8.1 |
| 67 | L'Oréal | Toiletries & Cosmetics | Hispanic LATAM | 8.1 |
| 67 | Mercado Pago | Financial Services | Hispanic LATAM | 8.1 |
| 67 | MetLife | Financial Services | Hispanic LATAM | 8.1 |
| 67 | Nubank | Financial Services | Hispanic LATAM | 8.1 |
| 67 | Nutren | Food | Hispanic LATAM | 8.1 |
| 67 | Pan American Energy | Telecoms & Utilities | Hispanic LATAM | 8.1 |
| 67 | Sensodyne | Toiletries & Cosmetics | Hispanic LATAM | 8.1 |
| 67 | Shell Advance | Automotive | Hispanic LATAM | 8.1 |
| 67 | Tanqueray | Alcoholic Drinks | Hispanic LATAM | 8.1 |
| 67 | TIM | Telecoms & Utilities | Hispanic LATAM | 8.1 |
| 67 | Volkswagen | Automotive | Hispanic LATAM | 8.1 |
| 67 | Wyndham Rewards | Transport & Tourism | Hispanic LATAM | 8.1 |
| 67 | YoPRO | Food | Hispanic LATAM | 8.1 |
| 93 | Absolut | Alcoholic Drinks | Hispanic LATAM | 4.0 |
| 93 | Acer Predator | Technology & Electronics | Hispanic LATAM | 4.0 |
| 93 | Activia | Food | Hispanic LATAM | 4.0 |
| 93 | Au.Migos Pets | Toiletries & Cosmetics | Hispanic LATAM | 4.0 |
| 93 | Australian Gold | Toiletries & Cosmetics | Hispanic LATAM | 4.0 |
| 93 | Bar Aberto | Retail | Hispanic LATAM | 4.0 |
| 93 | Bayer | Pharma & Healthcare | Hispanic LATAM | 4.0 |
| 93 | Beefeater Gin | Alcoholic Drinks | Hispanic LATAM | 4.0 |
| 93 | CataflamPRO | Pharma & Healthcare | Hispanic LATAM | 4.0 |
| 93 | Chivas Regal | Alcoholic Drinks | Hispanic LATAM | 4.0 |
| 93 | Cindor | Food | Hispanic LATAM | 4.0 |
| 93 | Claro | Telecoms & Utilities | Hispanic LATAM | 4.0 |
| 93 | Coca-Cola FEMSA | Soft Drinks | Hispanic LATAM | 4.0 |
| 93 | Corega | Toiletries & Cosmetics | Hispanic LATAM | 4.0 |
| 93 | Decathlon | Retail | Hispanic LATAM | 4.0 |
| 93 | Easy | Household & Domestic | Hispanic LATAM | 4.0 |
| 93 | Frosted Flakes | Food | Hispanic LATAM | 4.0 |
| 93 | Fruit-tella | Food | Hispanic LATAM | 4.0 |
| 93 | Hershey's | Food | Hispanic LATAM | 4.0 |
| 93 | Lay's | Food | Hispanic LATAM | 4.0 |
| 93 | Lojas Renner | Retail | Hispanic LATAM | 4.0 |
| 93 | MSD | Pharma & Healthcare | Hispanic LATAM | 4.0 |
| 93 | Neutrogena | Toiletries & Cosmetics | Hispanic LATAM | 4.0 |
| 93 | Nivea | Toiletries & Cosmetics | Hispanic LATAM | 4.0 |
| 93 | Old Parr | Alcoholic Drinks | Hispanic LATAM | 4.0 |
| 93 | Petrobras | Telecoms & Utilities | Hispanic LATAM | 4.0 |
| 93 | Quaker | Food | Hispanic LATAM | 4.0 |
| 93 | Strepsils | Food | Hispanic LATAM | 4.0 |
| 93 | Tostitos | Food | Hispanic LATAM | 4.0 |
| 93 | TRUSS Professional | Toiletries & Cosmetics | Hispanic LATAM | 4.0 |
| 93 | Universidad Siglo 21 | Non-profit, public sector & education | Hispanic LATAM | 4.0 |
| 93 | Vale | Business & Industrial | Hispanic LATAM | 4.0 |
| 93 | Yogurísimo | Food | Hispanic LATAM | 4.0 |